PUPA: Bolstering
Early Childhood
Development
Business Model
0-6 years old
Child’s cognitive and biological
development
Business Model
Main risk factors:
 Absence of learning
opportunities
 Inadequate educational
stimulation
Business Model
Fill an important gap in educational
services in Brazil and many other
countries.
Initiative Description
Business Model
 Attaining greater incomes
 Better health
 Lower dependence on welfare
Business Model
PUPA Vencer product line
Business Model
• Negotiating discounts or donations from
suppliers (agreement with LEGO)
• Acquire partial scholarships
How PUPA works
How PUPA works
How PUPA works
• Sales and retention commission
• Caregivers are trained on how best to promote
children’s early development.
• Virtual marketplace
• Plans to offer an educational programme for families
from all income ranges
Results Achieved
• Improve and track the progress of up to 500,000 children
• PUPA sells educational kits which includes:
PUPA Amar É’s training programme
PUPA Supera
Results Achieved
Results Achieved
• Promote gender equality and empower women
• Improving early childhood development
• To learn and to achieve better life outcomes
• Cognitive benefits, educational attainment, and life outcomes
Key Success Factors
• 14 million children could benefit from the product
 4 million (day-care centers or pres-chools)
 3-4 million (families that can afford PUPA programme)
Next Steps and Spin Off Effects
• Improve educational opportunities for children
• Provide training for about 2,000 low-income women microentrepreneurs
THANK
YOU!
Cabello, Kyla Joyce
Catabay, Mary Rose
Dalanon, Eljay
Dimaunahan, Criselle
Opulencia, Hanah Nicole
Perez, Kylene Danielle
Salvador, Khyla