The Ultimate Guide to e-Commerce
A-Z Guide
Table of Contents:
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Introduction to e-Commerce
Finding a Winning Product
Sourcing
Website Creation
Making Killer Ads
Introduction to E-commerce:
E-commerce is when you buy and sell stuff online. It involves the internet to make
transactions, transferring money, and info. What we’re doing is called dropshipping, where we
buy products for cheap and sell them for more. We’re essentially a middleman – buy low
and sell high.
Product Research/Finding a Winner:
Finding a winning product is often viewed as a hard task, but it's not as challenging as
it seems. Success in this business model is based on your ability to adopt the right
mindset and approach. If you think it's impossible, you're probably not doing it right.
Instead of viewing failures as setbacks, consider them as opportunities for growth.
Think of it as a rinse and repeat method until you strike gold.
Winning Product Criteria:
● Improves the quality of life for the user.
● Reduces/eliminates pain/discomfort with specific activities/conditions.
● Holds significant emotional value/meaning for the customer.
Your goal is to halt potential customers from mindlessly browsing platforms where
entertainment and humor are typically sought rather than shopping for products.
All it takes is one winner to win any losses, both mentally and financially.
Once you've identified your product, you should ensure it meets the following criteria:
- Sells for at least over $25-30.
- Should be priced at least 2-3x times the cost
- Multiple marketing angles for your ad creatives.
Make sure your product hasn’t been heavily advertised. Try to look for products that are
fairly new to the market. Instead of spending more budget to make it an old product
become profitable.
Facebook:
WinningHunter/Afterlib/AdSpy Method:
If you're a beginner and unsure, find & test products WITH DATA (proven to already work).
Once you've found your product, simply prioritize improvements based on data, numbers, and
analytics before deciding to test anything further.
In this guide, I’ll be using WinningHunter.
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For the EU, the best filter is the ad spend filter + last seen date (preferably no longer
than 1 week).
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For the USA, the ad spend filter does not work. Sorting by consistency or ad set amount
is recommended.
For both regions, filter by video media type and last seen date (1 week ago). This helps to
avoid saturated products. Additionally, you can find more products by filtering by scaling,
countries, gender, ages, etc.
The 3 green bars typically indicate potential winners, especially‎, ‎if the ad has been running for
more than 7 days. Winners may not have the green bars.
This is why‎it's important to keep an eye on the ad set amount and estimated spend on every
ad.
Search for products that are currently being drop shipped, particularly focusing on new items
with minimal competition.
Avoid products that are overly popular.
Once you've identified a potential winner on WinningHunter, proceed to the product page.
Assess if it's aesthetically clean or not.
If it's a one-product store, it's even better, signifying they're likely profiting a LOT.
See what YOU can improve.
Visit their ad library link and determine the number of active ads the advertiser has. If they've
recently started and have numerous ‎active ads, it indicates a significant scaling potential.
In such instances, if all the criteria align with your requirements, it's CRUCIAL to ACT QUICKLY
to seize the trend..... before it's TOO LATE.
Tiktok:
In this guide, I’ll be using PIPIADS:
Our method goes as follows: while you can use filters, we don't advise using them at all.
Applying filters to the point where you have a few products is unnecessary. Instead, browse
through the products and validate them yourself ‎by assessing factors like the number of ads
they have, etc.
Feel free to experiment with the filters to grasp how the tool functions, but remember that using
no filters is often the most effective approach.
Search for products that are currently being drop shipped, particularly focusing on new items
with minimal competition.
After finding your product, hover over the advertiser's name/profile picture and select "Advertiser
Analysis" to open a new window. Next, look at their Ad Spend, ensuring they are investing
money (typically $150 or more) and are regularly posting new ads (usually 4-10+ or more)
every day.
The graph trend feature should also be pointing upwards, telling that there's an increased
activity and effectiveness in their advertising efforts.
View your Competitor's website to identify potential improvements. Look at their offer; and
consider ‎implementing better strategies like Buy one, Get One Free or by offering free
ebooks/gifts (example).
Write down what you could do to ‎improve on it.
Sourcing:
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CJ Dropshipping
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AliBaba
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Commercive (10+ Orders a day min)
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Zendrop
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AutoDS
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HyperSKU
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DropshipAgent
Alternatively you can find private suppliers from networking, etc…
Website Design:
Obtaining a theme is crucial for your store as it determines where customers go to make
purchases. Ensuring your layout and theme is CLEAN & ESSENTIAL.
Shrine is recognized as one of the BEST themes out there.
Starting off with dawn or any other theme is fine, just make sure that it’s clean, effective, and
simple.
Designing the Homepage, Description, Apps, & Product Page:
Maintaining a clean & visually appealing layout is essential for both the product and
homepage. While it's true that homepage visits may be minimal, it's recommended to list a bit
of information. Customers who visit the homepage could potentially convert into buyers instead
of leaving empty-handed.
Product Photos:
If you’re stuck with finding low quality images, feel free to search up your products on:
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Amazon
Alibaba
Temu
ETC…
Make sure your website has a:
● Branded & catchy Product Title
● Avoid putting a bunch of words.
● Make sure to have clean, high quality aesthetically pleasing photos
● Review Widgets
‎Example Found Here
ChatGPT Store Build Prompt: ACCESS HERE
Make your store look branded. Make sure to set up your policy pages! This will make your
website more trustworthy and legit.
If you have followed all of the steps, you have a basic layout of a website.
Making Killer Ads:
Creative Checklist:
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A compelling hook (most important, to catch the user's attention)
Entertainment or educational value
An emotional appeal, addressing a struggle or need
Utilize User Generated Content (UGC) style videos (finding from TT/ hiring on Fiverr)
The tools we're going to use:
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Capcut - Free
ElevenLabs Unlimited
ChatGPT Plus
SnapTik - Download UGC/Tiktok styled videos without watermarks
Adarsus - Remove any hidden data, CLEAN the CREATIVE
Discovering & Downloading Content:
Begin by visiting TikTok and searching for keywords related to your product.
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Tap on the three dots located at the top and select filters, then choose "like count."
This will display the most trending TikTok’s featuring your product.
Use SnapTik to download the most viral videos (without the TikTok watermark).
Identify and download the videos with high engagement, including likes, comments, shares, and
saves.
Additionally, you can utilize tools like WinningHunter/Minea to search for your product and to
extract creatives from your competitors.
Scripting:
Utilize ChatGPT for scripting if you’re unsure on what to do, and ElevenLabs for the AI voice.
Make sure your ad creative is short, simple, and does the job (8-15 Seconds long).
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Hook
Testimonials/Reviews x3 times
CTA/Offer
Editing:
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Install CapCut
Proceed with the installation process.
Import the downloaded creatives.
Change the dimensions to 16:9 (Vertical Style Format)
If there is any text in the TikTok creative, overlay it with a new text with background (to
cover it up).
It’s acceptable to borrow creatives for testing purposes.
Just make sure to:
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Significantly modify the borrowed creatives
Developing your own
Or by utilizing custom user-generated content (UGC).
EXTRAS:
50 Hooks for your Ad Creatives
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- "I Bought This For My (x) For (x) holiday/occasion"
- "What I ordered vs. what I got."
- "If you're like me & do (x), then this one's for you"
- "Want (x)? Then check this out"
- "Want (x)? Then stop scrolling"
- "I tried every X out there and here are the results."
- "Don't buy that, buy this instead!"
- "When you LOVE feeling (x) but don't have the time to (x) everyday"
- "3 Reasons Why I Love (x)"
- "TikTok made me buy this"
- "Late Night Snacks Hits Different With This (x)..."
- "Getting My Daily (x) Hits Different With…"
- "Top TikTok Shopping Finds"
- "(X) Reason why you should be using (product)"
- "The Perfect (x) Doesn't Exist"
- "Why is nobody talking about this (product)"
- "Okay, I'm sharing my secret on how I (use x product/solution"
- "Calling all (target audience) who are tired of (x problem)"
- "If you want (x Results) avoid this, and try this!"
- "This is why your (x solution) isn't working"
- "If your not doing (x) you're missing out"
- "How To Get (× Result) Quickly"
- "5 Things I wish I Knew Before I (tried all these other x solutions)"
- "This is the biggest mistake people make when (x solution to problem)"
- "My Personal Battle With (x problem)"
- "I Wish I Knew About This Brand Before!"
- "How I do (x)!"
- "Little known ways too (× get result/solve problem)"
- "The quickest way to solve (× Problem)"
- "The Lazy Way To Get (× Result)"
- "What You Need To Know About (× problem/product/solution)"
- "Get Rid Of (× Problem) With (× solution/product)"
- "This is the Secret To Getting (× Result)"
- "Who Else Wants (× result) without (× pain point)"
- "What (x) industry don't want you to know about (x)"
- "Here's what I ordered & here's what I got"
- "My top shopping find I now can't live without"
- "How I (x) while on a budget"
- "Want to feel (x) but don't want to break the bank?"
- "Stop scrolling if you want (x)"
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- "Stop scrolling if you suffer from (x)"