Content & Creatives
Introduction:
In the module "Science Behind Creatives that sell" Inside Phase ‘Service Delivery
(Fundamentals)’ we went over a lot of the mindsets and processes to come up with
creatives according to the angle and the offer.
All the concepts taught in that module apply to local and lead gen clients and you
still have to have different angles. Not everyone who wants to sell their home does it
for the same reason and not everyone will make the choice to trust you for the same
reason.
Here we’ll look at some real life examples in different niches to illustrate this.
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Content & Creatives
Home renovation
Here are four ads for home renovation with very different angles that will appeal to
different people:
This advert plays on specificity and
intrigue.
Content & Creatives
This advert contains an extremely
compelling and specific discount.
Content & Creatives
This advert also plays on intrigue, with a
compelling CTA - that fits the quiz
funnel classification - and a creative that
appears interactive.
AD Example
This advert plays with credibility, noting
the date of their establishment, and that
they are the most trusted in the area.
Content & Creatives
Accountancy
As you can see in this ad, this
accountant company is going for
self-employed professionals with an
angle specifically tailored to their needs
asking if they are dealing with IRS and
state tax problems.
Content & Creatives
On this other angle they're referring to
tax refunds for PPI (Payment Protection
Insurance) which is explained on the
video, they also mention how they've
reclaimed over $20m
In this other case the angle is going for
Healthcare workers specifically telling
them a 'trick' to get tax back for their
uniform laundry and union.
The huge variety of adverts here demonstrates the myriad ways to phrase, tailor, find
and offer angles to users, depending on the industry or niche.