DEFINING GLOBALIZATION The reality and omnipresence of globalization makes us see ourselves as part of what we refer to as the “global age” (Albrow, 1996). The internet for example, allows a person from the Philippines to know what is happening to the rest of the world simply by browsing Google. The mass media also allows for the connections among people, communities, and countries around the globe. Globalization encompasses a multitude of processes that involves the economy, political system, and culture. According to Thomas Larsson (2001), globalization pertains as “the process of world shrinkage, of distances getting shorter, things moving closer. It pertains to the increasing ease with which somebody on one side of the world can interact, to mutual benefit with somebody on the other side of the world”. On the contrary, some see it as occurring through and with regression, colonialism, and destabilization. The literature on the definitions of globalization revealed that definitions could be classified as either (1) broad and inclusive or (2) narrow and exclusive. An example of broad and inclusive definition is “globalization means the onset of the borderless world” provided by Ohmae (1992). On the other hand, Robert Cox defined globalization as “the characteristics of the globalization trend includes the internationalizing of production, the new international division of labor, new migratory movements from South to North, the new competitive environment that accelerates these processes, and the internationalizing of the state… making states into agencies of the globalizing world”. The definition of Globalization depends on the perspective of the one who defines the term. For instance, if one sees globalization as positive, the person can say that it is a unifying force. On the other hand if it is deemed as creating greater inequalities among nations, globalization is negatively treated. Metaphors of Globalization To fully understand the multifaceted phenomenon of globalization, metaphors will be used. In our case, the states of matter – solid and liquid – will be used. 1. Solidity. This refers to the barriers that prevent or make difficult the movement of things. Solids can either be natural or man-made. Examples of natural solids are landforms and bodies of water. Man-made barriers include the Great Wall of China and the Berlin Wall. An imaginary line such as the nine-dash line used by the People’s Republic of China in their claim to the South China Sea. 2. Liquidity. This refers to the increasing ease of movement of people things, information, and places in the contemporary world. The characteristics of liquid phenomena are those movements which are difficult to stop. e.g. Videos uploaded on Youtube and Facebook Internet Sensations Dynamics of Local and Global Culture The movement or global flows of culture tend to increase more even before. However there are three (3) perspectives on global cultural flows; 1. Cultural Differentialism. It emphasizes the fact that cultures are essentially different and are only superficially affected by global flows. 2. Cultural Hybridization. This approach emphasizes the integration of local and global cultures. 3. Cultural Convergence. This approach stresses homogeneity introduced by globalization. - CULTURAL IMPERIALISM happens when one culture imposes itself on and tends to destroy at least parts of another culture.