BELLISSIMO HERMOSA
A Business Plan
Presented to the
Faculty of Senior High School Department
PHINMA Araullo University
In Partial Fulfillment
Of the Requirement in
ABM 009/Business Simulation Enterprise
By
Bautista, Jamby
De Luna, Jc
Domingo, Jan Marc
Ellaga, Mary Ann
Laureano, Casey
Menor, Jowena
January 16, 2022
TABLE OF CONTENTS
CHAPTER I. PROJECT SUMMARY
PAGE
Introduction
1
Mission
2
Vision
3
Business Logo
3
CHAPTER II. MARKETING PLAN
Product
4
Price
5
Place
7
Promotion
7
CHAPTER III. OPERATING PLAN
Product Specification
10
Product process
16
Plant Location and Layout
17
Introduction
The purpose of this business plan is to create a blueprint on how we can make our
business grow and known. This will be the guide to achieve our short-term and long-term
objectives and specially help us to make our business ideas succeed. This is the written
entrepreneur’s proposed business ventures, its operational and financial details, its
marketing opportunity and strategies as well as its manager’s skills and abilities.
Beauty salon is the place where men and women go whenever they want to feel good
and presentable. This is where people go to have hair treatment and different extended
services such as skin health, foot care, nail manicures, aromatheraphy and even
meditation and mud baths. Beauty Salon is a well- developed space in a private location,
that is usually having more features and services than a beauty parlor could have. This
kind of business usually offers haircut and styling and often cosmetics make-up and
makeovers.
Women are beautiful in themselves, but a little make-up/ makeover does make a lot
better and give them a lot more confidence. Of course every woman wants to be pretty no
matter what age they have. Then Bellissimo Hermosa Salon is the place that can help
them to achieve the beauty and confidence they ever have. This can be a paradise where
you can go to relieve stress from problems and work. Clients can relax with massage
services that we offer that makes Bellissimo Hermosa different from other salons.
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The goal of running this business is to of course to increase profits to help it grow as an
enterprise as a top notch customer services with high quality and efficiency. We aim to
have a client as well as employee retention by giving discounts to repeat clients, referral
rewards for bringing new client or even a savings plan that offers free services after a
certain number are purchased and for our employees, we will offer incentives, day-offs
and rewards if they perform well. This goals will help the whole business to gain more
and grow as a well-known beauty salon not just in the country but also around the globe.
Mission
We aim to make our customers happy and satisfied to our services that we offered. As
much as possible we give our service at low price, and serve it to our customers in a fair
situation. Also our primary mission is to provide the highest level of customer service to
each client, thereby establishing a long lasting relationship of trust and commitment. Our
expertise and professionalism allows us to provide clients with the utmost beauty
experience. Bellissimo Hermosa salon strives to provide heavenly experience by
providing a relaxing in which our Salon can create beautiful and elegant haircuts and
color enhancement, we also specialize in bridal and special occasion hair and make-up
that will transform our guest into glowing goddesses because beauty come from within,
we always work worth integrity honestly and respect.
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Vision
Our vision is to give confidence and relaxation to our clients. Be the top notch customer
services that being trusted by numerous of people. Allowing us to develop our salon and
make it a place where everyone will feel ease and welcome. Expanding in different
places and touching the heart of our every costumer by giving a high quality and
outstanding services like no other. We vision Bellissimo Hermosa to be a place of
happiness both to our clients and employees, to spread a contagious sense of well-being
and enjoyment.
Business Logo
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Product
Bellissimo Hermosa offers salon services like skin care and hair treatment as well as
beauty products from well-known brands to give our clients the experience like no other.
Our salon covers a wide range of product from cosmetics to skin care that are designed to
take care our clients beauty and can be used to cleanse, exfoliate and protect the skin.
Hair Treatment helps to recover your hair damages. Such as hair fall, dryness, dandruff,
frizzy hair and thinning hair. Using hair treatment will make your hair healthy, shiny and
bouncy. Hair color gives you different look. It can also help tame frizzy hair by
conditioning your hair and adding more weight, which really helps keep your hair smooth
and tame. It allows you to show off your personality and creates a new outlet for selfexpression. Manicure and Pedicure prevent infections of your nails. It also helps you to
promote healthy blood circulation. Regular manicures and pedicures ensure the removal
of dead skill cells, which is an essential part of encouraging new skin cell growth. This is
an important part of positive nail health, as both our hands and feet go through a lot on a
daily basis.
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Price
We adopted the three common pricing strategies for salon services for our pricing, which
are:
first he Price Skimming. This pricing strategy involves charging a relatively high price
over a short period of time when a new, innovative, or much-improved product is
launched into the market. The goal with skimming is to “skim” off customers who are
willing to pay more to have the product sooner. The prices are then lowered later when
demand from the “early adopters” falls.
Second is Penetration Pricing. With penetration pricing, the price of a new product is
initially set at a price lower than the eventual market price to quickly achieve a high
volume of sales. This sort of strategy is not aimed at the luxury market at all. It is a
commonly found in cost cutting salons. Prices are such that it appeals to a broader range
of people, low income families, or those for whom price is a major concern in their
buying decision.
And Lastly Image Pricing. With image pricing (also known as prestige pricing),
your customers value the image of your brand and the features of your services over
those of your competitors, and this allows you to capture value despite your actual costs
or the quality of your services.
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These services can be targeted at the high end client market, and can communicate luxury and
exclusivity. Clients in this case may be more than willing to pay more for these services because
of the value they place on it.
The following is a list of our pricing after taking into account such tactics.
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Place
Bellissimo Hermosa is located in the selected malls in Central Luzon region, Nueva
Ecija, Philippines. It is a perfect gateway and a sanctuary for the senses. Our unique
selection of expert salon services, body treatments and massages are customized to
beautify, pamper, relax and unwind your body, mind and soul. Bellisimo Hermosa Salon
also have branches near Highways so that people can easily notice.
Promotion
Enable Online Salon Appointment Booking
Over 35% of people prefer to book their appointments through online. In fact, if you ask
people under 35, 25% say they only book their appointments online. At the same time,
many salons spend costly hours every week to manually administrate appointments.
Having online booking available is one of the keys to moved our salon business growth
into autopilot.
Run Facebook Ads That Get New Clients
-Nowadays many people are mostly using Facebook app, so we will advertise our salon
business our salon services and what we offer. Boosting Facebook posts will really give
us likes, comments, and if we’re lucky a new client booking.
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What we’re talking about is something different. And when done right, Facebook
advertising is one of the most effective and fast ways to attract new clients to our
business.
Run Google Ads to Catch People Looking for Salons in our Area
We learnt in the first salon marketing idea in this list that you need to make sure your
salon show up when someone is searching for salons in your area.This is how people look
for new salons.
But if our salon is surrounded by many other salons, it’s likely that our salon still doesn’t
show up at the top. In fact, the first rows in the Google search result is dedicated to
showing paid ads.So even if we have a good salon website that is optimized for search
engines, it’s quite likely not show at the top. This is why we should run paid search
campaigns.
Hire an Influencer
-Big brands and small businesses are increasingly turning to influencers to help them
generate awareness of their offering. It’s increasingly replacing traditional methods of
advertising because it works.
It’s one of the most effective marketing ideas for hair stylists and beauticians who deliver
noticeable result through their service. It’s enough that the right influencer posts a picture
of a transformational hair color result from our salon to have our phone ringing for days,
‘
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but the thing is, beauty influencers know their worth and it can be expensive to get a big
name to our salon. This is why the best influencer marketing strategy for salons is to
work with local micro influencers. These are people who live in the area and have 3’00030’000 engaged followers.
Give Product Samples to Our Clients
Giving the products we have or some samples it is like “free taste”. These are great to
give to our client so that she can try the product which makes it more likely she will buy
the product from us during the next visit.
You can also watch our Infomercial:
https://drive.google.com/file/d/1glvQnYeA6PTxLijcU6xB6FtUGdIo3RE/view?usp=drivesdk
https://drive.google.com/file/d/1Z9erxuZD3KBdAeC9o
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Product Specification
The tables bellow is a brief descriptions of the components and uses of some of our
products and services
Tangible Products.
Lipstick’s Components/ Ingredients
1. Beeswax
2. Cocoa Butter
3. Avocado Butter
4. Coconut Oil
5. Pigment
Uses/ Benefits
1 Make new lip color
2 ability to hydrate and nourish the lips
3 soothing skin/ lip irritation
4 it could help to heal cuts and scrapes
5 helps to define the lips and brightened
your smile
Foundation’s Components/ ingredients
1. Water
Uses/ Benefits
1 Carrying nutrients and oxygen to your
cells
2 Helps cut down on friction and prevents
rashes and bumps
3 skin will fell smooth and even
4 anti-oxidant activities and multiple
health benefits, such as delaying aging
and anti- inflammation
5 can change natural skin tone
2. Oil
3. Talcum
4. Wax
5. Pigment
Eyeliner’s Components/ Ingredients
1. Lanolin
2.
3.
4.
5.
Castor oil
Wax
Pigment
Talcum
Uses/ Benefits
1 Lanolin is extremely hydrating and has
the ability to soften skin
2 it helps to improve appearance
3 Makes lushes looks lush
4 Draws attention to the eyes
5 Can enhance or even change the eye’s
shape
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Eyeshadow’s Components/ Ingredients
1. Base filler
2.
3.
4.
5.
binders
slip
preservatives
Kaolin clay
Mascara’s Components/ Ingredients
1. Beeswax
2. paraffin
3. Caranauba wax
4. Carbon black
5. Retinyl acetate
Concealer’s Components/ Ingredients
1. Dimethicone
2. Glycerin
3. Talcum
4. Hydrolyzed rice protein
5. Glyceryl stearate
Uses/ Benefits
1 Enhance shallow contours, soften facial
creases
2 can add depth and dimension to the eyes
3 Complement eye color
4 Draws attention to the eyes
5 Emulsifying agents promote the mixing
of otherwise immiscible liquids
Uses/ Benefits
1 Lengthen the staying power of skin and
hair product
2 add thickness and darker color to the
lushes
3 Makes your lushes grow longer and
thicker
4 Draws attention to the eyes
5 curls and volumizes the lushes
Uses/ Benefits
1 It helps provide long lasting skinsmoothing benefits, and is ideal for areas
prone to rough, dry skin such as knees,
elbows, hands and feet, and can help with
certain skin conditions like eczema.
2 great for the skin because it acts as a
humectant, which is a substance that
allows the skin to retain moisture.
3 Helps cut down on friction and prevents
rashes and bumps
4 It is used to thicken, improve the color
and transparency of products, making
them more resistant to light, and stabilizes
the overall formulation.
5 camouflage pigmentations and dark
circles
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Blush’s Components/ Ingredients
1. Mica
2. Cetyl Palmitate
3. Silica
4. Kaolin
5. Zink Strearte
Nail Polish’s Components/ Ingredients
1. Film forming agents
2. resins
3. plasticizers
4. solvents
5. Coloring agents
Lip Balm’s Components/ Ingredients
1. Carnauba wax
2. camphor
3. Cetyl alcohol
4. lanolin
5. petrolatum
Uses/ Benefits
1 Used widely to add shimmer and
sparkle
2 Helping it appear softer and smoother
3 Preventing acne, managing dry skin, and
absorbing excess oil or sebum
4 Make your complexion look healthier
5 Make your skin look youthful
Uses/ Benefits
1 Strengthen nails
2 restore the moisture of nails
3 Prevents staining and extent the lifespan
of the manicure
4 protect and decorates nail plates
5 it is use to beautify the hands and help
the skin surrounded the nails to become
soft and conditioned
Uses/ Benefits
1 keep the new skin cells protected
2 Avoid painful chapped lips
3 Make your lipsticks look better
4 Moisturize your lips so they stay
hydrated no matter how dry or cold the
weather is
5 helps your lips extra hydrated to allows
it to heal quickly
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Intangible Products
Hair Cut’s Components/ Ingredients
1. Scissors
2. Razor
3. Barber’s comb
4. Talc Powder
5. Hair brush
Hair Coloring’s Components/ Ingredients
1. Base Cream
2. Color Precursors
3. Alkalizing agents
Uses/ Benefits
1 promote healthy hair growth
2 It helps with hair breakage
3 The process helps remove damage hair
4 Makes styling much easier as rough
ends are eliminated
5 It will make your hair look much thicker
and healthier from root to the tip
Uses/ Benefits
1 Adding a subtle color to your hair can
create more varied hues that pick up and
reflect light in different ways, making
your hair appear more vibrant and
interesting.
2 It can also help tame frizzy hair by
conditioning your hair and adding more
weight, which really helps keep your hair
smooth and tame
3 Sometimes, changing your hair color
can completely revitalize your style and
the way that you view yourself as a
person. It allows you to show off your
personality and creates a new outlet for
self- expression.
4. Complexing Agents
4 Colors put a coating on your hair that
can help make it stronger. If you have
weak or slightly damaged hair, a semipermanent color can help to build up your
hair strength.
5. Conditioner
5 Helps tame frizzy hair by conditioning
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Hair Styling’s Components/Ingredients
1. Conditioning agents
Uses/Benefits
1 Natural Hair Care Products Contain
Antioxidants.
2. Film Former
2 Milder On the Hair.
3. Fragrances
3 They help to fix problems with the scalp
and makes the hair fuller and thicker.
4. Plant extracts
4 They make your look shiny and
beautiful.
5. Thickeners
5 Reflects the personality of a individual.
Nail Treatment’s Components/Ingredients
1. Nail Polish
2. Coloring Agents
3. Solvent
4. Film Forming agent
5. Resind and plasticizer
Facial and Skin Care
Components/Ingredients
1. Sunscreen
2. Vitamin C
3. Niacinamide
4. Retinol
5. Retinoic Acid
Uses/Benefits
1 Strengthen nails and restore moisture to
the nail
2 prevent your nails from growing
inwards and causing an infection.
3 Promotes healthy blood circulation
4 chances of your nails developing fungi
and other infections are reduced.
5 remove any dead skin cells and
encourage new cell growth, leaving your
nails stronger and healthier.
Uses/Benefits
1 Helps in protecting skin in ultraviolet
rays
2 Develop and repair body tissues.
3 Improve skin hydration and calm
irritated skin
4 Prevent wrinkles and brighten dark skin
5 stimulate the production of new blood
vessels in the skin.
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Massage’s Components/ Ingredients
1. Argan Oil
2. Lavender
3. Grapessed oil
4. Black pepper
5. Avocado oil
Waxing’s Components/ Ingredients
1. Warm soft wax
2. Warm Hard wax
3. Cold soft wax
4. Pre-made wax strips
5. Sugar wax
Tanning’s Components/ ingredients
1. Tingle Lotion
2. Bronzers
3. Essential oils
4. Lotion with low SPF
5. Sea salt scrub
Uses/ Benefits
1 Reduce stress and increase relaxation
2 Reducing muscle pain, soreness and
tension
3 Improving circulation, energy and
alertness
4 Lowering heart rate and blood pressure
5 Improve immune function
Uses/ Benefits
1 Makes the skin eel warm and the heat
dilates the follicle for easier removal
2 Less irritation and pain
3 Removes the top layer of dead skin cells
resting
4 Pulls the root of the skin hair ultimately
5 makes skin feel smooth and even
Uses/Benefits
1 Bring ore oxygen into skin cells
2 Help you to sleep better and maintain a
healthy respiratory system
3 Use to protect skin from harmful effect
of the sun
4 Remove dead skin cells and increases
circulation
5 improved appearance, enhanced mood,
and increased vitamin D levels
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Production Process
Below are some illustrations of Belissimo Hermosa’s Production process.
Hair Rebounding
Process
1. Wash the hair with
Bellissimo Hermosa hair
shampoo which is mild and
contains with natural
ingredients and blow dry the
hair at the same time Comb it
to detangling it.
2. Dividing the hair
into multiple section
and every strand of
your hair is then coated
in a cream called a
“relaxant.”
3.Allow the relaxant to
break the hair bonds,
usually it takes 30 minutes
or more, the duration of this
step depends on the texture
of your hair.
4. Steam your hair for 30-40
minutes, depending on the hair
texture and conditions
5.Rinse the hair and blow dry it
6.For this step, apply a keratin
lotion to smoothen hair after
that, apply neutralizer leaving it
for 30 minutes. It helps
restructure the bonds and
stabilize them for straight hair
7.After the 30 minutes, rinse
the neutralizer and blow dry the
hair and apply serum to nourish
the hair
8.For the last step, straighten
the hair using flat iron, the hair
cut will depend on client.
Lip Balm
producing process
5: pour into lip
balm tins and let
cool at room
temperature
1: gather
ingredients and
supplies
4: add in desired
amount of color.
2: melt beeswax in
a pan on the stove.
3: pour beeswax, carrier
oil, and essential oil into a
glass glass measuring cup
and microwave until
melted together
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Plant Location and Layout
Bellissimo Hermosa Salon is located at selected mall in central Luzon N.E. near at
highway. We selected a location where visible and accessible of car, passers-by and
transport. We decided to be in a front location that would help new costumers easily
locate us. If people can see our salon, then we are likely to attract people.
As part of the business, we also have problems when it comes to our location. First is the
competition, our competitors are other Hair Salon at same location but we didn't see it as
the main problem of our business as we focus on our business and how it will grow.
Bellissimo Hermosa is providing the best products and treatments with outstanding
costumer service and we also provide the best of the best that will make our costumer
satisfied and reach more than what they expect of the business.
We located at high traffic area means lot of cars and other vehicles, there are times that
we stuck in a traffic jam and the main problem of being in a traffic area is vehicles
blocking our Salon. High traffic does not necessarily mean high turnover. Just because
our business is in a high traffic area does not mean that people are actually going to come
inside our salon. You will find that majority of the people are in a hurry and they are
more focused on getting what they need, instead of trying out other businesses in the high
traffic area they will choose other salon that is near.
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Key:
1. Reception
2. Waiting area
3. Retail Stand
4. Styling Station/ Nail
5. Shampoo Backwash and Dryer
6. Massage and tanning room
7. Office, pantry & dispensary for owner and employees
8. Storage of products
-
Ventilation
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