COM 200
Section Review
Week 2: Communication Models
and Mediums
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Agenda
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Lecture Content Review
Discussion Post
Paper 1 Info
Office hours update!
Thursdays 10-11 am
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Lesson 2
Content Review
1. Models of
Communication
2. Media + media
affordances
Models of
Communication
How communication operates
Monological
Models
(one way)
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Transmission Model
Two-Step Flow Model
Noise
Channel
Transmission
model of
communication
Message
encoding
Sender
Message
Message
decoding
Receiver
Two-step flow model
Mass
Media
Opinion
Leaders
Followers
Opinion
Leaders
Followers
Opinion
Leaders
Followers
Dialogical
Models
(two-ways)
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Interactional Model
Transactional Model
PHYSICAL CONTEXT
PSYCHOLOGICAL
CONTEXT
Feedback
Channel
Interactional
model of
communication
Message
encoding
Message
Sender
Message
decoding
Receiver
Feedback
PHYSICAL CONTEXT
PSYCHOLOGICAL
CONTEXT
Noise
Transactional
model of
communication
Encodes/
Decodes
Channel(s)
Messages
Channel(s)
Communicator
(Sends/Receives)
SOCIAL CONTEXT
Encodes/
decodes
Communicator
(Sends/Receives)
RELATIONAL CONTEXT
CULTURAL
CONTEXT
Cultural
Models
(multiple
ways/
contexts)
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Ritual Model
Collective Communication Model
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Focusing in on its ritualistic
elements we can note that
communication is linked with:
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Ritual Model of
Communication
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(#1) participation
(#2) community
(#3) fellowship
Maintenance of social relations
over time
Collective
Communication
Model
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Non-Western communication model
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Emphasis:
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Collective rather than individual
Mutual rather than self-centered
Interdependence rather than independence
Relationship rather than process
Fluid rather than mechanical
Channel
The Medium
The stuff that exists
between
communicators
The Arrival of a Train
● We suggested in lecture that
this was the first film to be
commercially screened in the
US.
● In terms of affordances, films
at this time did not afford
auditory experience, only
visual.
● We noted with Charlie Chaplin
that as film technology
developed new affordances
(audibility), this also changed
the culture of the medium
(Chaplin’s voice surprised
audiences).
Media
1. Media: the stuff between communicators
2. Understanding media:
●‘The medium is the message’
● Media create environments that encourage certain
types of interaction and discourage others
●‘The medium is the metaphor’
● A medium is a method for knowing about the world
Carrier: physical
media that holds
the message
Conduit: channel
through which the
message moves
Circuit of Culture (du
Gay et al., 1997)
● An
Media
Affordances
affordances approach highlights
communication characteristics that invite
people to employ the communication in
certain ways.
● what does the
medium/message/technology make
possible?
● it doesn’t necessarily determine use,
but it makes some things easier or
harder
Features
a.
Media/
Message
Affordances
Carrying capacity (e.g., paper newspaper vs
electronic newspaper)
b. Message durability
c.
Message distribution speed
d. Source control over message casting
e.
Message accessibility
f.
Message availability
g.
Available modalities
h.
Control over presentation
End of Content Review
Week 2 Discussion Post
Now that we are back to in-person classes, you are probably seeing lots of
examples of what's working well for online learning and what's not working
well. What are the different media affordances of in-person class and online
lectures? How does the medium affect the message? (70 - 100 words)
Course Paper 1
Course papers. There are three analysis papers throughout the quarter. Each paper poses a
number of specific questions, which will vary from paper to paper and reflect our current class
focus. The prompts will be posted to the assignment website. The papers will vary slightly in
length given that the prompts will differ. You will answer 4 questions per paper from 5 or 6
choices and each question takes about 400-500 words to answer. Each question includes a
detailed rubric for scoring. Please read the rubric to know exactly what is being asked of your
answer. Please note: Late penalty is 10% deduction per day up to 3 days after which a zero
mark will apply. If you need an extension of deadline for an unforeseen family emergency or a
medical reason, you must place your request to your TA before the deadline.
You must follow APA guidelines for citing, referencing, and formatting your course
papers.
Due dates (at 11:59pm)
● Paper 1: Week 1-4 materials (F, 10/20)
● Paper 2: Week 5-7 materials (M, 11/13)
● Paper 3: Week 8-11 materials (F, 12/8)
Prompts
Prompt 1
•In the lecture, Professor Rahman demonstrated how the transactional
model of communication fits the communication scenario between Clever
Hans and Von Osten, even though it might appear as transmissional or
interactional at first glance. Drawing from the specific lecture discussions,
explain how this argument unfolded. In your analysis, stay focused within
what was discussed in class.
Prompt 2
•In the lecture, Professor Rahman explained Marshall McLuhan’s “medium
is the message” theory using clips and behind-the-scenes information from
the TV show SEE. In this essay, first, summarize what was discussed in the
lecture regarding this theory. Next, analyze an example of your own,
ensuring that your analysis reflects specific concepts and information from
the lecture and stays focused within what was discussed in class.
Course Paper 1
Answer 4/5
prompts with 400500 word
responses each.
Paper 1 due: Friday,
10/20 @ 11:59 pm
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APA Format
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Title page aka cover page (OPTIONAL)
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Font options:
• sans serif fonts such as 11-point Calibri, 11-point Arial
• serif fonts such as 12-point Times New Roman
Double-spaced. The entire document including the title
page and reference list.
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References page always starts on a new page.
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Page numbers. The title page is your first page. The number
one (1) should be located in the upper right-hand corner of
the page.
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Margins. APA guidelines specify: one-inch margins at the top,
bottom, right and left of every page. Default margins in Word
are one inch.
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Citations and reference list. Include both in-text citations and
a reference list.
Sample title page
Sample references page
Next week’s lectures
are online! (T/Th)
Sections are in-person!!! (Fri)
We will cover…
- 4 approaches to
communication
research
- Paper 1
- How to find
academic articles
for each
approach