BRAND IDENTITY BRAND IDENTITY BRAND IDENTITY
Brand Identity
Proposal
FOR GORAVEN
©COPYRIGHT 2023
QUINZE SINGSON
OBJECTIVES
Our objective is to design a brand identity that truly
stands out, cohesive and leaves a lasting impact.
Through research, strategy and visual identity we will
create a brand identity that speaks directly to your
target audience.
Deliverables:
• Craft a brand identity that embodies the core
essence of your busine
• Expand the primary logo into a comprehensive logo
suite, versatile enough to be seamlessly integrated
into various marketing materials.
• Design a solid brand identity that carries a strong
impact and deeply resonates with the target
audience.
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DESIGN
PROCESS
Research, Strategy & Mood boards
Before any designing happens we will have a meeting to
discuss your business, target audience, competitors,
industry, and core values. This meeting typically requires
half an hour of your time. Following the meeting, I will put
together a brand strategy & visual direction presentation
which will include two initial mood board directions.
Mood boards are a compilation of design elements that
present preliminary images, concepts, colors, and styles,
providing a comprehensive "look and feel" for the visual
identity we envision.
The deliverables include:
1. In-depth meeting to gain insights into your business.
2. A comprehensive Research & Creative Direction
Presentation.
3. Two distinct Mood Boards, each representing a unique
visual direction.
DESIGN
PROCESS
Logo Design
After selecting one of the two mood boards that perfectly align with
the brand strategy, the next phase of the creative work is designing
the brand identity. In this stage, I will craft a comprehensive logo
suite, encompassing the primary logo, secondary logo, and a logo
mark, along with various other logo variations.
The logo suite will be complemented by a distinctive color palette,
typography, and additional brand assets and patterns to enhance the
overall visual identity.
To streamline the design process and ensure coherence, we will
follow a one-concept approach. This means that we will channel the
creative direction established within the brand strategy and mood
board, concentrating all efforts into a single, impactful concept that
perfectly embodies the essence of your brand.
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Upon completing the designing phase, I will compile a comprehensive brand
presentation, showcasing the full logo suite along with detailed explanations about
the design decisions made throughout the creative journey.
The presentation will encompass not only the various elements of the logo suite,
such as the primary logo, secondary logo, and logo mark, but also delve into the
brand's typography, brand assets, photography direction, and mockups.
By providing in-depth descriptions, the presentation will offer valuable insights into
the thought process and rationale behind each design choice made during the brand
designing process. This will give you a holistic understanding of how the visual
identity was carefully crafted, aligning with the brand strategy and mood board to
ensure a cohesive and impactful representation of your brand's essence
DESIGN PROCESS
Brand Presentation
PROJECT TIMEFRAME
Week 1: Brand Strategy & Mood board
Presentation
Week 2 to 3: Logo Designing
Week 4: Brand Presentation, Feedback &
Revisions
Week 5: Touch Points
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NEXT STEPS
Delivery and Brand Guidelines
Once all design elements and touch points are
approved, I will deliver the final brand assets to
you in the required file formats. Additionally, I will
provide you with a comprehensive brand
guideline document that outlines the proper
usage of your new brand identity. The brand
guidelines will serve as a valuable resource for
maintaining consistency and ensuring that your
brand's visual identity remains strong and
impactful over time.
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