Part 11 basic research questions
Please replay to the following statement by showing your level of agreement/disagreement on each by
putting a “” mark
Items
P1
P2
P3
P4
PQ1
PQ2
PQ3
A1
A2
A3
BAW1
BAW2
BAW3
BAW4
BA1
BA2
BA3
BP1
Dimensions
A)price
Our preferred tyre brand is reasonably
priced
Our preferred tyre brand is offer value for
money
Our preferred tyre brand is very
economical
Our preferred tyre brand is good product
for the price
B) Product Quality
Our preferred tyre brand is well crafted
Our preferred tyre brand has an
acceptable standard of quality
Our preferred tyre brand has consistent
quality
C) Advertisement
We prefer a tyre brand with a creative
advertisement
We prefer a tyre brand with a original
advertisement
We prefer a tyre brand with a different
advertisement than competing brands
Brand name awareness
We know the symbol or logo of our
proffered brand
Some features of our preferred bran
come to our mind quickly
We can recognize our preferred brand
quickly among other competing brands
We are familiar with our preferred brand
Brand availability
We prefer a brand of tyre, which is widely
available
We buy the first brand of tyre we
recognize in a stores display
If our preferred brand is not available in
the store, we will by any kind of available
Brand preference
We prefer the above mentioned brand to
other competing brands
Strongly
disagree
1
Rating scale
Disagree Neutral Agree Strongly
agree
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
1
2
2
3
3
4
4
5
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
BP2
The above mentioned brand is always our
first tyre brand choice
1
2
3
4
5