THE CONTEMPORARY WORLD PRELIM EXAM The 2016 Global Estimates of Child Labour indicate that one-fifth of all African children are involved in child labour, a proportion more than twice as high as in any other region. Nine per cent of African children are in hazardous work, again highest of all the world's regions. Africa has the largest number of child labourers; 72.1 million African children are estimated to be in child labour and 31.5 million in hazardous work (International Labour Organization, 2017). The statement means that: Select one: a. Child labor helps businesses reduce the cost of production. b. Child labor reduces labor shortage. c. Child labor grooms children to become industrious and independent. d. Child labor deprives children of their childhood. One of the traditional challenges of a country is an invasion of other countries, which is also called: Select one: a. Social conflict b. Civil war c. External intervention d. Military unrest Which of the following is not true about the attributes of global corporations? Select one: a. High-growth companies view international markets as untapped markets full of potential. b. Companies must be aware of different cultures and business practices among countries in order to connect, be efficient, and stay on the same page. c. Companies should research and understand the different cultures they are tapping into in order to be successful in not only building key relationships that will open up doors down the road, but connecting with the right consumers as well. d. Companies that invest in the internet and produce web-based products are more unlikely to grow globally because there is more money involved in their international expansion. A group of people who has the ultimate authority to act on behalf of a state is called: Select one: a. Corporation b. Tribe c. Government d. Church The United Nations came into being in 1945, following the devastation of the Second World War, with one central mission: the maintenance of international peace and security. The UN does this by working to prevent conflict; helping parties in conflict make peace; peacekeeping; and creating the conditions to allow peace to hold and flourish. What aspect of globalization deals with the establishment of UN in order to maintain international peace and security? Select one: a. Political b. Sociological c. Economic d. Cultural In his book, The Modern World System, American sociologist Immanuel Wallerstein described highincome nations as the of the world economy. Select one: a. Semi-periphery b. Periphery c. Margin d. Core This type of financing is provided by the Multilateral Development Banks to member countries, with maturities of 30 to 40 years, at interest rates well below market rates. These are funded through direct contributions by governments in the donor countries: Select one: a. Very-long-term loans b. Personal loans c. Grant financing d. Long-term loans According to Albert Subbloie, CEO and Founder of Tangoe, a good benchmark of whether your company should continue efforts in a country is when percent of your business is coming from outside the United States. Select one: a. 50-60% b. 20-50% c. 60-90% d. 10-20% Many American companies are now transferring technology development, customer service, financial and administrative jobs to international markets. India is the leading recipient of the outsourcing of information technology functions like software development and maintenance, and also BPOs. The latter includes back-office functions like accounting, human resources, call centers and data analysis (DiCarlo, 2003). The practice of farming out jobs from a home base to other countries, largely in an effort to cut costs is called: Select one: a. Local employment b. Freelancing c. Outsourcing d. Networking An ideology that is similarly geared towards a decrease of international barriers but with the aim of the economic betterment of the planet in mind, not the perpetuation of power and privilege in the hands of the western dominated economies: Select one: a. Localization b. Isolation c. Privatization d. Internationalism Among the eight Millennium Development Goals created by the United Nations in the 1990's, which ranked first? Select one: a. Promote gender equality and empower women b. Ensure environmental sustainability c. Eradicate extreme poverty and hunger d. Combat HIV/AIDS, malaria and other diseases Conflicts in Central America made major progress toward a peaceful settlement, thanks to an active role played by the United Nations. A general election was held on February 25, 1990. What was the name of the committee established by UN in response to a request by Central American countries, which started its activity to ensure the dissolution and repatriation of the anti-government guerrillas? Select one: a. Committee on Contributions b. Committee on the Administration of Justice at the United Nations c. Committee on the Peaceful Uses of Outer Space d. Committee on International Assistance and Verification Based on the Modern World System of Immanuel Wallerstein, which of the following statements is incorrect? Select one: a. High-income nations are considered "core" of the world economy. b. The semi-periphery of the world economy is the manufacturing base of the planet. c. Poor countries lack industrial capacity that's why they need to import expensive goods from rich nations. d. The periphery is economically dependent on the core. The term international financial institution typically refers to the International Monetary Fund, the World Bank Group, the African Development Bank, the Asian Development Bank, the InterAmerican Development Bank, and the European Bank for Reconstruction and Development. The last five banks are considered MDBs. What does MDBs stand for? Select one: a. Multilateral Development Banks b. Multicultural Development Banks c. Multilingual Development Banks d. Multifunctional Development Banks Britain, France, Germany, Russia, Netherlands, Japan, and the United States colonized countries and spread their empires. These nations have created global economic, political, cultural, and social connections around the world. The extending of a country's power and influence is called: Select one: a. Interactionism b. Imperialism c. Fascism d. Communism This type of financing is provided by the Multilateral Development Banks to member countries, mostly for technical assistance, advisory services, or project preparation: Select one: a. Personal loans b. Very-long-term loans c. Grant financing d. Long-term loans Which of the following is not true about the history of global market integration? Select one: a. International trade expanded because of new technologies in transportation and communication. b. Global market integration is almost as old as humanity. c. The unification of commodities promoted trade and economic development. d. The high costs of and the risks associated with long voyages did not limit trade to a relatively small set of commodities of high value relative to their weight and bulk. KFC was founded by Colonel Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. By 1963, Sanders was fielding franchise requests without having to put in the legwork, and had more than 600 restaurants across the US and Canada selling Kentucky Fried Chicken. Years later, Kentucky Fried Chicken would establish its own restaurants around the world, and the rest is history. The success of KFC as a business is what attribute of global corporations? Select one: a. Carefully chosen international partners b. Understand different cultures c. Turbo-charged by the internet d. Value opportunity to expand Korean Pop music or more famously known as K-pop has become a truly global phenomenon because of its distinctive blend of addictive melodies, slick choreography and production values, and an endless parade of attractive South Korean performers who spend years in grueling studio systems learning to sing and dance in synchronized perfection. Aside from the music, Kpop has also influenced the global audience in terms of fashion, movies, dramas, and cuisine. K-pop has been building for two decades, but K-pop in particular has become increasingly visible to global audiences in the past five to 10 years. South Korean artists have hit the Billboard Hot 100 chart at least eight times since the Wonder Girls first cracked it in 2009 with their crossover hit "Nobody" - released in four different languages, including English - and the export of K-pop has ballooned South Korea's music industry to an impressive $5 billion industry. K-pop is what aspect of globalization? Select one: a. Political b. National c. Cultural d. Sociological Which of the following statements is true about the effects of globalization? Select one: a. All of the choices. b. Globalization promotes interconnection among diverse national economies. c. Globalization creates a more level playing field between nations and businesses. d. Globalization has influenced the standard of life and personal satisfaction of people and families throughout the world. The United Nations defines as a condition characterized by severe deprivation of basic human needs including food, safe drinking water, sanitation facilities, health, shelter, education and information. Select one: a. Mortality rate b. Information loss c. Extreme poverty d. Human rights violation The work that deprives children of their childhood, their potential and their dignity, and that is harmful to physical and mental development is called: Select one: a. Child protection b. Child development c. Child marriage d. Child labor The decision, the conflict, and the resolution of that conflict are done through the of the government established and codified in that particular state, whether or not through elections: Select one: a. Institution b. Treaty c. Understanding d. Pact McDonald's marketing has different strategy in different regions. Even in Asia, the advertising content for each country is different. For example, in Japan, most Japanese have high preferences on animations and the animation in Japan is the fastest growing industry as well. So McDonald's tends to use more animation elements for marketing and advertising. It aims to attract more target customers, including kids, teenagers, and even young adults. Many well-known cartoons were used in McDonald's advertisement marketing that enhances the attractiveness and popularity of products. In Malaysia, the Halal logo are indicated in all kinds of Halal food advertising. It also emphasizes on good values with draw attentions of local customs. The customs in different areas presents diversity. McDonald's also considered the local eating habits to practice the different marketing strategies. For example, many Chinese people choose Chinese food for breakfast, McDonald's launched a Chinese-style breakfast based on the eating habits (Li, 2016). What attribute of global corporations does McDonald's practice? Select one: a. Carefully chosen international partners b. Measure success c. Understand different cultures d. Turbo-charged by the internet In January 1989, the UN Security Council passed a resolution to implement in April the resolution to establish the UN Transition Assistance Group (UNTAG) and called for material and personnel support from member countries. In November, a constitutional assembly election was held under observation of the UNTAG. As a result, this country became independent in March 1990 and joined the United Nations in April: Select one: a. Brazil b. Namibia c. Zimbabwe d. Singapore Which of the following statements is not true? Select one: a. Economic globalization leads to the development of a "global marketplace" or "a single world market". b. Economic globalization is the independence of world economies as a result of the growing scale of cross-border trade of commodities and services. c. A multinational company is a firm or company that has "headquarters" in one country but with bases, manufacturing or assembly plants in other countries. d. Economic globalization is enhanced by the acquisition of multinational enterprises that resulted to the rise of the profits of that "global marketplace". This type of financing is provided by Multilateral Development Banks to member countries, with maturities of up to 20 years, based on market interest rates. The financial resources for these loans are obtained by borrowing on the international capital markets and re-lend to borrowing governments in developing countries: Select one: a. Very-long-term loans b. Personal loans c. Grant financing d. Long-term loans What is the timeframe over which a product is created, passed on to exhibit, and over the long run removed from the world market? Select one: a. Product improvement b. Market revolution c. Degeneration period d. Item life cycle Economic globalization is the increasing economic interdependence of national economies across the world through a rapid increase in cross-border movement of goods, service, technology, and capital. Some sociologists, like William I. Robinson has argued that because a capitalist economy is premised on growth and expansion, a globalized economy is the inevitable result of . Select one: a. Interactionism b. Communism c. Socialism d. Capitalism When did the UN Security Council decided on comprehensive and mandatory sanctions, for the first time in the past 22 years against Iraq's invasion of Kuwait? Select one: a. June 1990 b. August 1990 c. May 1990 d. July 1990 With around 20,000 stores in 63 countries, Starbucks, the world's most popular coffee house has made its mark from Brazil to China, where many thought it would fail to take off due to the cultural importance of tea drinking. The company has gone to great lengths to make sure that every Starbucks feels like a local coffee house, without losing brand consistency. For example, in China, a regional dislike for coffee was combatted with coffee-free drinks, whilst stores in Asia feature more adaptable seating arrangements to cater for larger groups. This effort is what attribute of a global corporation? Select one: a. Carefully chosen international partners b. Turbo-charged by the internet c. Measure success d. Understand different cultures The level of personal or family income below which one is classified as poor according to governmental standards: Select one: a. Poverty line The level of riches, comfort, material merchandise, cash and necessities accessible to a specific financial class in a specific region is called: Select one: a. Poverty line b. Personal satisfaction c. Way of life d. Social stratum The following statements are correct about globalization except for the following: Select one: a. Globalization represents the global integration of international trade, investment, information technology and cultures. b. Globalization is a recent phenomenon which traces its origin in the Information Age and thrived because of the presence of social media and new technologies. c. Globalization is the free movement of goods, services and people across the world in a seamless and integrated manner. d. Globalization is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. Since joining the world body in 1956, this country has all along positioned cooperation with the United Nations as a major pillar of its diplomacy. It has cooperated in UN activities in a wide range of areas, making the second largest financial contributions among the member States next only to the United States: Select one: a. Germany b. France c. China d. Japan Which of the following examples refers to political factor influencing economic globalization? Select one: a. The Lydians introducing the coins in the western world in 700 BC b. The founding of the World Trade Organization (WTO) c. IBM currently employs more workers in India than it does in the United States d. Wal-Mart benefits greatly from having the vast majority of its goods manufactured in China. Which of the following examples refers to historical factor influencing economic globalization? Select one: a. Taco Bell opening its branches in different parts of the globe b. Nike outsourcing its production in China, Thailand, South Korea, Vietnam, and India c. The founding of the Association of Southeast Asian Nations (ASEAN) d. Europeans traveled around the globe to barter crafts and furs in exchange for silks and perfumes in the Middle Ages The five Multilateral Development Banks are composed of the following, except: Select one: a. Green Climate Fund b. World Bank Group c. Asian Development Bank d. European Bank for Reconstruction and Development Which of the following examples refers to generation issues as factors influencing economic globalization? Select one: a. The silk route or silk road b. Establishment of the North Atlantic Treaty Organization (NATO) c. Toyota factories and assembling plants in different parts of the globe d. USA outsourcing IT professionals in India Social media has become a ubiquitous part of daily life, but this growth and evolution has been in the works since the late 70s. From primitive days of newsgroups, listservs and the introduction of early chat rooms, social media has changed the way we communicate, gather and share information, and given rise to a connected global society (Morrison, 2015). This evolution of social media is what aspect of globalization? b. Sociological is the timeframe over which a thing is created, passed on to exhibit, and over the long run removed from the world market. d. Item life cycle Dabbing, or the dab, is a simple dance move in which a person drops the head into the bent crook of a slanted arm, typically while raising the opposite arm in a parallel direction but out straight; both arms are pointed to the side and at an upward angle. Since 2015, it has also been used as a gesture of triumph or playfulness, becoming a youthful American dance fad and Internet meme (Ducey, 2015). Since the trend has gone viral, young Filipinos also picked it up as a playful pose. The dab fad in the Philippines is what aspect of globalization? b. Cultural Which of the following statements is not true about globalization? Select one: a. Globalization is a recent phenomenon which traces its origin in the Information Age and thrived because of the presence of social media and new technologies. Britain, France, Germany, Russia, Netherlands, Japan, and the United States colonized countries spread their empires. These nations have created global economic, political, cultural, and social connections around the world. The extending of a country's power and influence is called: b. Imperialism The United Nations came into being in 1945, following the devastation of the Second World War, with one central mission: the maintenance of international peace and security. The UN does this by working to prevent conflict; helping parties in conflict make peace; peacekeeping; and creating the conditions to allow peace to hold and flourish. What aspect of globalization deals with the establishment of UN in order to maintain international peace and security? c. Political Economic globalization is the increasing economic interdependence of national economies across the world through a rapid increase in cross-border movement of goods, service, technology, and capital. Some sociologists, like William I. Robinson has argued that because a capitalist economy is premised on growth and expansion, a globalized economy is the inevitable result of . c. Capitalism When businesses want to manufacture their products at a cheaper rate, they employ the services from developing countries which is possible in countries such as China and Cambodia, where manufacturing costs and wages are lower than highly developed countries. This business practice is called . b. Outsourcing The 2016 Global Estimates of Child Labour indicate that one-fifth of all African children are involved in child labour, a proportion more than twice as high as in any other region. Nine per cent of African children are in hazardous work, again highest of all the world's regions. Africa has the largest number of child labourers; 72.1 million African children are estimated to be in child labour and 31.5 million in hazardous work (International Labour Organization, 2017). The statement means that: d. Child labor deprives children of their childhood. Which of the following statements is true about the effects of globalization? Select one: a. Globalization promotes interconnection among diverse national economies. b. Globalization has influenced the standard of life and personal satisfaction of people and families throughout the world. c. Globalization creates a more level playing field between nations and businesses. d. All of the choices. KFC was founded by Colonel Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. By 1963, Sanders was fielding franchise requests without having to put in the legwork, and had more than 600 restaurants across the US and Canada selling Kentucky Fried Chicken. Years later, Kentucky Fried Chicken would establish its own restaurants around the world, and the rest is history. The success of KFC as a business is what attribute of global corporations? c. Value opportunity to expand The Millennium Development Goals were the eight international development goals created by the United Nations for the year 2015 to address the different problems in the world. Which of the following ranked first in the eight development goals? a. Eradicate extreme hunger and poverty In his book, The Modern World System, American sociologist Immanuel Wallerstein described highincome nations as the of the world economy. d. Core The level of personal or family income below which one is classified as poor according to governmental standards: d. Poverty line The United Nations defines as a condition characterized by severe deprivation of basic human needs including food, safe drinking water, sanitation facilities, health, shelter, education and information. c. Extreme poverty Which of the following is not true about the history of global market integration? d. The high costs of and the risks associated with long voyages did not limit trade to a relatively small set of commodities of high value relative to their weight and bulk. Which of the following statements is not true? b. Economic globalization is the independence of world economies as a result of the growing scale of crossborder trade of commodities and services. Which of the following statements is not true? Select one: a. Membership in the regional development banks is limited to countries from the region With around 20,000 stores in 63 countries, Starbucks, the world's most popular coffee house has made its mark from Brazil to China, where many thought it would fail to take off due to the cultural importance of tea drinking. The company has gone to great lengths to make sure that every Starbucks feels like a local coffee house, without losing brand consistency. For example, in China, a regional dislike for coffee was combatted with coffeefree drinks, whilst stores in Asia feature more adaptable seating arrangements to cater for larger groups. This effort is what attribute of a global corporation? b. Understand different cultures The term international financial institution typically refers to the International Monetary Fund, the World Bank Group, the African Development Bank, the Asian Development Bank, the InterAmerican Development Bank, and the European Bank for Reconstruction and Development. The last five banks are considered MDBs. What does MDBs stand for? c. Multilateral Development Banks Conflicts in Central America made major progress toward a peaceful settlement, thanks to an active role played by the United Nations. A general election was held on February 25, 1990. What was the name of the committee established by UN in response to a request by Central American countries, which started its activity to ensure the dissolution and repatriation of the anti-government guerrillas? b. Committee on International Assistance and Verification Which of the following examples does not refer to resources and markets as factors affecting economic globalization d. The founding of the Association of Southeast Asian Nations (ASEAN) Which of the following examples refers to historical factor influencing economic globalization? c. Europeans traveled around the globe to barter crafts and furs in exchange for silks and perfumes in the Middle Ages Based on the Modern World System of Immanuel Wallerstein, which of the following statements is incorrect? c. The semi-periphery of the world economy is the manufacturing base of the planet. Long before Airbnb persuaded strangers to sleep in one another's homes and became a $25 billion company, it was just an idea to make extra bucks and make rent. It started with an email. Joe Gebbia sent his roommate, Brian Chesky, an idea: What if they made a designer's bed and breakfast, complete with a sleeping mat and breakfast? It was a way to "make a few bucks." Almost nine years later that idea is worth $25 billion. They created a simple site, airbedandbreakfast.com, and bought three air mattresses. The duo had met at college at the Rhode Island School of Design, so they thought acting as tour guides to designers would be a fun way to make money. By 2011, four years after the first air mattress guests, Airbnb was already in 89 countries and had hit 1 million nights booked on the platform. It also finally won the break-out mobile app award at SXSW - despite having tried to launch there three years earlier (Carson, 2016). What attribute of globalcorporations contributed to the success of Airbnb? d. Turbocharged by the internet Which of the following examples refers to political factor influencing economic globalization? b. The founding of the World Trade Organization (WTO) According to Albert Subbloie, CEO and Founder of Tangoe, a good benchmark of whether your company should continue efforts in a country is when percent of your business is coming from outside the United States. Select one: a. 20-50% The United Nations came into being in 1945, following the devastation of the Second World War, with one central mission: the maintenance of international peace and security. The United Nations is responsible for maintaining ceasefires and stabilizing situations on the ground, providing crucial support for political efforts to resolve conflict by peaceful means. Those missions consisted of unarmed military observers and lightly armed troops with primarily monitoring, reporting and confidence-building roles. Which unit of the United Nations is responsible for these efforts? a. Security Council Since joining the world body in 1956, this country has all along positioned cooperation with the United Nations as a major pillar of its diplomacy. It has cooperated in UN activities in a wide range of areas, making the second largest financial contributions among the member States next only to the United States: b. Japan A group of people who has the ultimate authority to act on behalf of a state is called: c. Government Which of the following is not true about the attributes of global corporations? c. Companies that invest in the internet and produce web-based products are more unlikely to grow globally because there is more money involved in their international expansion. The following statements are correct about globalization except for the following: c. Globalization is a recent phenomenon which traces its origin in the Information Age and thrived because of the presence of social media and new technologies. The European Union grew out of a desire for peace in a war-torn and divided continent. Five years after World War II ended, France and Germany came up with a plan to ensure their two countries would never go to war against each other again. The result was a deal signed by six nations to pool their coal and steel resources in 1950. Seven years later a treaty signed in Rome created the European Economic Community (EEC) - the foundations of today's European Union. The UK was one of three new members to join in the first wave of expansion in 1973. Today the EU has 28 member states with a total population of more than 500 million (bbc.com). The founding of the European Union is influenced by what aspect of globalization? c. Political This includes private economy, educational institutions, churches, hospitals, fraternal organizations, and other non-profit organizations: d. Civil society The level of riches, comfort, material merchandise, cash and necessities accessible to a specific financial class in a specific region is called: a. Way of life The work that deprives children of their childhood, their potential and their dignity, and that is harmful to physical and mental development is called: a. Child labor The five Multilateral Development Banks are composed of the following, except: d. Green Climate Fund The decision, the conflict, and the resolution of that conflict are done through the of the government established and codified in that particular state, whether or not through elections: a. Institution What is the timeframe over which a product is created, passed on to exhibit, and over the long run removed from the world market? d. Item life cycle Social media has become a ubiquitous part of daily life, but this growth and evolution has been in the works since the late 70s. From primitive days of newsgroups, listservs and the introduction of early chat rooms, social media has changed the way we communicate, gather and share information, and given rise to a connected global society (Morrison, 2015). This evolution of social media is what aspect of globalization? a. Sociological One of the traditional challenges of a country is an invasion of other countries, which is also called: b. External intervention Many American companies are now transferring technology development, customer service, financial and administrative jobs to international markets. India is the leading recipient of the outsourcing of information technology functions like software development and maintenance, and also BPOs. The latter includes back-office functions like accounting, human resources, call centers and data analysis (DiCarlo, 2003). The practice of farming out jobs from a home base to other countries, largely in an effort to cut costs is called: Select one: a. Freelancing b. Local employment c. Networking d. Outsourcing (answer) The UN Convention on the Rights of the Child is a comprehensive, internationally binding agreement on the rights of children, a human rights treaty which sets out the civil, political, economic, social, health and cultural rights of children. When was the treaty adopted by the United Nations? Select one: a. UN General Assembly 1990 b. UN General Assembly 1989 (answer) c. UN General Assembly 1988 d. UN General Assembly 1991 These institutions provide financial support and professional advice for economic and social development activities in developing countries and promote international economic cooperation and stability: Select one: a. International Financial Institutions (answer) b. International Criminal Court c. International Criminal Police Organization d. International Nongovernmental Organizations In his book, The Modern World System, American sociologist Immanuel Wallerstein described high- income nations as the of the world economy. Select one: a. Margin b. Periphery c. Core (answer) d. Semi-periphery In January 1989, the UN Security Council passed a resolution to implement in April the resolution to establish the UN Transition Assistance Group (UNTAG) and called for material and personnel support from member countries. In November, a constitutional assembly election was held under observation of the UNTAG. As a result, this country became independent in March 1990 and joined the United Nations in April: Select one: a. Brazil b. Singapore c. Namibia (answer) d. Zimbabwe Which of the following examples refers to generation issues as factors influencing economic globalization? Select one: a. The silk route or silk road (answer) b. Establishment of the North Atlantic Treaty Organization (NATO) c. Toyota factories and assembling plants in different parts of the globe d. USA outsourcing IT professionals in India This type of financing is provided by the Multilateral Development Banks to member countries, with maturities of 30 to 40 years, at interest rates well below market rates. These are funded through direct contributions by governments in the donor countries: Select one: a. Personal loans b. Long-term loans c. Grant financing d. Very-long-term loans (answer) When did the UN Security Council decided on comprehensive and mandatory sanctions, for the first time in the past 22 years against Iraq's invasion of Kuwait? Select one: a. August 1990 (answer) b. June 1990 c. July 1990 d. May 1990 Among the eight Millennium Development Goals created by the United Nations in the 1990's, which ranked first? Select one: a. Eradicate extreme poverty and hunger (answer) b. Ensure environmental sustainability c. Combat HIV/AIDS, malaria and other diseases d. Promote gender equality and empower women This type of financing is provided by Multilateral Development Banks to member countries, with maturities of up to 20 years, based on market interest rates. The financial resources for these loans are obtained by borrowing on the international capital markets and re-lend to borrowing governments in developing countries: Select one: a. Very-long-term loans b. Personal loans c. Grant financing d. Long-term loans (answer) Nike and Apple's "Nike+" is a co-branding collaboration which started as as a way to bring music from Apple to Nike customers' workouts using the power of technology: Nike+iPod created fitness trackers and sneakers and clothing that tracked activity while connecting people to their tunes. It's a genius co- branding move that helps both parties provide a better experience to customers - and with the popularity of fitness tracking technology, Nike+ is ahead of the curve by making it easy for athletes to track while they play. What attribute of global corporations do Nike and Apple employ? Select one: a. Value opportunity to expand b. Turbo charged by the internet c. Carefully chosen international partners (answer) d. Understand different cultures Long before Airbnb persuaded strangers to sleep in one another's homes and became a $25 billion company, it was just an idea to make extra bucks and make rent. It started with an email. Joe Gebbia sent his roommate, Brian Chesky, an idea: What if they made a designer's bed and breakfast, complete with a sleeping mat and breakfast? It was a way to "make a few bucks." Almost nine years later that idea is worth $25 billion. They created a simple site, airbedandbreakfast.com, and bought three air mattresses. The duo had met at college at the Rhode Island School of Design, so they thought acting as tour guides to designers would be a fun way to make money. By 2011, four years after the first air mattress guests, Airbnb was already in 89 countries and had hit 1 million nights booked on the platform. It also finally won the break-out mobile app award at SXSW - despite having tried to launch there three years earlier (Carson, 2016). What attribute of global corporations contributed to the success of Airbnb? Select one: a. Turbo-charged by the internet b. Measure success c. Understand different cultures d. Carefully chosen international partners