Q:
Who do you think the ideal target market for this product is?
The ideal target market for this product are people working regular 9-5 jobs, people who get little to
no sleep, can’t focus, lost their creativity or feel like they aren’t as productive as they used to be.
Create an Avatar that embodies the target market you determined.
List out some of their qualities.
Q:
Name and age: Joe Adams, age 25-40
Joe’s background and mini-life history:
Joe Adams is working a 9-5 job as a programmer at a tech company in his city. He was a good student,
studied really hard, going to one of the best universities in his city. He is happily married to his wife and
has no kids, even though he plans to have 2 or 3. His passion for painting was thriving when he first
started working, putting all his free time into it and even investing big amounts of money towards his
dream. As time passed by, he started to lose creativity, and hasn’t had the desire to do what makes him
happy in a really long time. He considers his job very repetitive, doing the same thing over and over
again, deep inside knowing it’s what makes him shift away from his passion. He’s having more and more
trouble focusing at his job and is on the verge of losing his job. His relationships with his loved ones
started degrading, often having fights with his parent and wife
A day in Joe’s Life:
Joe wakes up around 7am, has breakfast, drinks 2 cups of coffee, takes a shower and goes to his office
job. There, he spends most of his time looking at the clock ad waiting for his shift to end, barely getting
anything done and getting behind on his work. He sometimes falls asleep for a couple minutes, although
that doesn’t happen really often. Coffee is not a good stimulant anymore. His manager is disappointed
with his work ethic, thinking about replacing him if his bad habits keep happening. After work he usually
eats something, does regular day-to-day tasks, spends some time with his wife and in his remaining time
he tries to working on his dreams. He sits for hours without doing anything, standing by the idea that his
job is making him uncreative. He goes to sleep unhappy with how his day went, repeating the same
boring self-destructing schedule every single day.
Joe’s values:
-hard working man, affected by his depressing daily routine
-loving husband
- creative type
Outside Forces:
-he’s stressed by the pressure his boss puts on him, scared about the possibility of losing his job
-his wife criticizes him for procrastinating on what he loves
-he cares a lot about his coworkers’ opinions
Q:
What are the pains and frustrations your avatar is experiencing?
Joe wants to finish his assignments on time and get more things done in his life. He wants to have
more free time for his passion and regain the creativity the young and prospering Joe once had.
Q: What
are the pains and frustrations your avatar is experiencing?
The boring routine of his life made him loose his beloved burning passion for painting, fact seen in his
decreased quality of art. He argues with his boss very day and is on the verge of losing his job even
though he is really good at it. His wife’s visibly disappointment for the way his life is evolving hurts him
and wants to see her happy. Coworkers judge him for his lack of focus and professionalism.
Q:
What does your Avatar desire? What does their dream life look like?
Joe desires a more organized life, getting his work done on time and having more time for his wife,
relatives and passions. His dream life consists of quitting his job to pursue his dreams of becoming a
well-known painter and making a good living out of it from the comfort of his own home, where he can
spend lots of time with his wife and future children.
What is the key Roadblock keeping your Avatar from achieving their
Dream State now?
Q:
The key roadblock keeping Joe from achieving their dream state is the lack of sleep, motivation and
creativity. There aren’t enough hours in a day to complete all his goals and his depressed mind state is
pushing him to failure in everything he does. Everyday inconveniences make him want to leave his
passion behind and his desire for his dream future is weakening as the day goes.
What is the Solution that will allow the Avatar to achieve their
Dream State?
Q:
The solution that will allow Joe to achieve their dream state could be based on him taking scientificallybalanced focus pill to help him procrastinate in his day-to-day life.
Q:
How does the Product make it easier for the Avatar to implement
the Solution and achieve their Dream State?
The product helps improve motivation, focus and memory, being made out of natural compounds that
complement caffeine, allowing you to focus on a task and promote convergent thinking. Having a lot
more influence than caffeine on the human body, the pill helps maintain the mental energy and regain
creativity. Effectively, it breaks the boring everyday routine and has a direct influence on becoming the
best version of yourself.