Part 1A: Find an App and Use It

Choose an app in any industry that has competition and isn't ranking well.

Download and use the app.

Note the app name and category.
Part 1B: Identify App's Goal

Determine the primary goal of the app beyond downloads, such as generating ad clicks, in-app
purchases, subscriptions, etc.
Part 1C: Create Accounts

Create free accounts for Sensor Tower and Search Man.
Part 1D: Keyword Research and Analysis

Use the app tools to perform keyword research and analysis for the selected app.
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Identify 7-10 keywords with good ranking potential.
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Identify long-tail keyword opportunities.

Identify brand and non-brand head terms.

Determine competitors ranking for each keyword.
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Explain why you chose the selected keywords.
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Discuss how these keywords could help meet the app's goals.

Explain how they could draw in organic traffic.
Part 1E: Competitiveness

Assess the app's potential to compete effectively for the selected keywords.
Part 2A: Understanding Ranking Factors

Analyze competitive apps to understand what features contribute to their higher rankings.

Look for patterns and trends among competitors.
Part 2B: Data Collection for Competitors

Choose three competitive apps.

Use Sensor Tower and Search Man to gather visibility score, volume, velocity, ratings, and
reviews data.

Create screenshots of the data for presentation.
Part 2C: Additional Trends or Data Points

Identify two other trends or data points for each app.

Include details related to title tags, images, descriptions, unique features, etc.
Part 2D: App Download and Assessment

Download each app.

Identify two distinct features or differentiators from the selected apps.

Evaluate what you like and dislike about these features.
Part 2E: Summary Assessment and Suggestions

Write a concise summary of your findings.

Mention what you liked and disliked about the app's competitive positioning.

Suggest improvements and key features to the app owner.

Differentiate between observations without tools and those with tools.
Part 2F: Proposed Improvement Timeline

Create a timeline of proposed improvements.

Divide improvements into short-term (1 week), mid-term (2 weeks), and longer-term (1 month
or more) recommendations.
Keep in mind that this assignment involves a detailed analysis and may require access to the mentioned
tools and apps. The outlined steps provide a general structure to guide you through the process.