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Transforming the Future with CRM
Sai Ganesh. K
Department of Computer Science, Saint Louis University
IS-5100-105: Information Systems Strategy and Management
Tatiana Cardona
September 10, 2023
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Introduction
The food processing industry is a highly competitive and fast-paced
environment. Companies must constantly innovate and improve their customer
service to stay ahead of the competition. A CRM system can help food processing
companies achieve this by providing a central repository for customer data,
automating tasks, and streamlining communication.
Aligning with the Business Strategy of Food Processing Companies.
A CRM system can assist food processing businesses in coordinating their
business strategy with the following four imperatives:
● We aim to provide deliveries of consistently high quality: A CRM system
can help food processing businesses keep track of customer orders and make
sure that deliveries are done on schedule and in accordance with client
requests. The likelihood of this increasing client loyalty and happiness is high.
● Expanding the Market: In order to increase sales and revenue, food
processing businesses can track their progress in expanding and find new
market prospects with the aid of a CRM system.
● Focusing on the Customer: A CRM system can assist companies that prepare
food in understanding the needs and preferences of their customers, resulting
in better service and more individualized interactions.
● Achieving Operational Excellence: An efficient CRM system can lower
costs and boost profitability in the food processing industry.
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Benefits to be Expected
Food processing companies can benefit from using a CRM system in several
ways, such as:
Tangible Benefits
Short-Term
● We can observe a significant rise in the number of sales: A CRM system
can help food processing companies boost sales by offering insights into
consumer behaviour and preferences. It can also help automate processes like
lead generation and follow-up, freeing up sales staff to focus on completing
deals.
● Augmented Sales per Salesperson: With improved lead handling and
tracking, our salesforce expects a quick rise in performance.
● Decreased expenditures: By automating processes and boosting productivity,
a CRM system can assist food processing businesses in cutting expenses.
Finding areas where costs can be reduced, such as wasteful spending or
ineffective procedures, can also be helpful.
Long-Term
Growth in Sales Over Time: It is anticipated that the CRM system will have
a compounding effect on sales, with a steady upward trend.
● Enhancement in making decisions: Food processing companies can improve
decision-making, allocate resources efficiently, and uncover growth
opportunities with insights from CRM systems.
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● Tactical Upselling: Our cross-selling and upselling abilities are poised to
reach their pinnacle, fostering natural development.’
Intangible Benefits
● Increased client Loyalty: Higher rates of client retention increase customer
lifetime value and boost revenue.
● Better client service: By acting as a central repository for client information
and automating processes like customer support requests, a CRM system can
assist food processing businesses in offering better customer care. This may
enhance client loyalty and satisfaction.
Costs
Short-Term Costs:
Purchase and Use of CRM Software: The initial investment to acquire and
seamlessly implement the CRM system.
Training for the marketing and client service staff: The acquisition of specialized
skills to harness the full potential of the CRM system.
Costs for Data Transfer and Merging: Ensuring the frictionless transition of
mission-critical data.
Long-Term Costs:
Ongoing License and Maintenance Fees for Software: annual costs for maintaining
and improving the system.
Costs for recurring training and assistance: ensuring that our teams maintain their
agility and CRM proficiency.
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Costs of Modification and Inclusion: modifying the CRM system to meet the
changing needs of our expanding company.
Staffing Fees for CRM Administrators: Compensation and perks for hardworking
administrators.
Overall return on investment: