Table of Contents
Introduction
Section 1: Building AI Books As Front End O ers
Chapter 1: Cultivating Your Book Idea
Chapter 2: Outlining Secrets
Chapter 3: Writing Your Book with ChatGPT
Chapter 4: Exporting and Publishing Your Book
Chapter 5: Building An Audiobook With AI
Section 2: Creating Courses with AI – The Perfect Upsell
Chapter 6: AI Course Creation
Chapter 7: Crafting an Engaging Course Outline with ChatGPT
Chapter 8: Autogenerating Video Scripts
Chapter 9: Turning Your Transcript into an Audio Course
Chapter 10: Revolutionizing Online Courses with AI and HeyGen
Section 3: Using AI to Build Your Web Pages
Chapter 11: Using AI To Create Your Sales Page
Chapter 12: Crafting a High-Converting AI Checkout Pages
Chapter 13: The Essential Role of 1-Click-Upsells
ff
Chapter 14: The Grand Finale - Your Thank You Page and Beyond
Chapter 15: Leveling Up - Course Pages, Email Follow-Ups, and
Integrations
Section 4: Facebook Ads Unleashed
Chapter 16: The Unconventional Strategy: From Starter to Scale
Chapter 17: Mass Scale Campaigns: From A Spark To A Flame
Chapter 18: Youtube and Google Ad Secrets
Conclusion
Welcome to Money Machine. This book details my journey of using AI
products to automate and crush it with an online business. At the time of
this writing, we’re doing about $30,000 per week with AI generated ads,
books, websites, and more as I’ve detailed in this book.
My name is Trey Smith, an entrepreneur who has been building tech
startups in Silicon Valley for a few years now. You may recognize me from
a few companies, such as GameAcademy.com—an information business
that brought in over $8,000,000 in revenue, or Buildbox.com—a
groundbreaking no-code gaming software platform that was home to more
than a million users. My partner and I exited the latter company with for 8gures in 2019.
Currently, I’m focused on being the co-founder and CEO of two AI-centric
companies. The rst is Mech.com—a video game enterprise where we
leverage AI to breathe life into game characters, making them more
engaging and realistic. The second is AutoFunnel.Ai—a sophisticated
platform that streamlines the process of creating web pages using AI,
making it accessible to everyone.
I’ve been lucky enough to be in the AI industry longer than most, and have
gured out a few tricks I’m ready to share. This book details exactly how
to build a business with AI — quickly — and get some pretty amazing
results.
fi
fi
fi
Introduction
But you may wonder, why I named this book 'The Money Machine’? This
is actually a term I’ve used with my business friends for years. The goal of
any online business is to be a money machine. A machine where you put
one dollar in, and it just spits two dollars back out.
If you had a machine like that, how often would you put the dollar in?
Every second of every day, right? I know I would, and in fact, it’s exactly
what I do. Yesterday, I put in $$2,532.51 into the Money Machine, and it
spit out $18,193.97.
Not bad, right? That’s what this book teaches you to build.
In the chapters that follow, we will delve into the nitty-gritty of how to
transform your business into this 'money machine.' Together, we'll explore
how to use AI to develop unique and engaging products like books and
courses, design compelling web pages that resonate with your audience,
and e ectively utilize Facebook Ads to drive tra c to your o erings.
You put money into the Facebook Ads, and it spits out more money into
your Stripe account. The dream, right?
This strategic combination— AI product development and e ective digital
marketing—has been my secret weapon, helping me to generate over
$30,000,000 in online product sales. Now, it's time for you to leverage
these insights and start building your own 'Money Machine.'
However, this book is not merely a step-by-step guide. It is a
transformative expedition that will fundamentally shift your business
mindset. By the time you turn the last page, you will not only have
acquired a wealth of practical knowledge, but you will also view your
business landscape through a new lens, a lens that accentuates the
opportunities provided by AI and digital marketing.
So, prepare yourself for an exciting journey. Get ready to dive deep into
the wonders of AI, learn about its remarkable capabilities, and harness it to
ff
ff
ffi
ff
design your own 'Money Machine.' Trust me when I say that by the end of
this book, you'll be able to con dently invest one dollar into your business
with the certainty of making two back.
Welcome aboard this transformative journey. Together, let's turn the
wheels of your Money Machine.
fi
- Trey Smith
ff
Section 1: Building AI Books As Front End O ers
Introduction
Welcome to Section One of our journey! This section is all about
leveraging the power of AI to create a book, but it's not just any book. This
book is going to serve as your 'Front End O er,' a critical component of
your marketing funnel.
You might be wondering, what exactly is a 'Front End O er'? In essence, a
front end o er is a low-cost, high-value product that you provide to your
potential customers to initiate their journey into your sales funnel. It's an
enticing, irresistible o er that captures their attention and encourages
them to take the rst step with your brand without having to invest a
signi cant amount of money upfront.
Here's why front end o ers, especially ones that come in the form of
books, are incredibly potent:
1. Ease of Entry: The relatively low cost of front end o ers make them
accessible to a broad audience, enabling a larger number of people to
enter your funnel. It's an opportunity to start a relationship with potential
customers without asking for a huge nancial commitment right o the
bat.
2. Building Trust: The value packed into these inexpensive products can
greatly enhance your brand's credibility. When customers have a positive
ff
ff
ff
ff
fi
ff
ff
ff
fi
ff
fi
initial experience with your o erings, they are more likely to trust you and
want to learn more from you. It's all about proving that you're worth their
time and investment.
3. Establishing Expertise: Creating a book as your front end o er can
instantly position you as an expert in your eld. Being an author is
associated with knowledge and authority - it says you know enough about
your niche to write a book about it. This perceived expertise can greatly
enhance your image in the eyes of your potential customers.
4. Ease of Creation with AI: The nal, and possibly the most exciting
reason, is the role that AI can play in e ortlessly crafting your book. AI
technologies, like GPT-4, have made it possible to generate high-quality
written content with minimal e ort and time. With AI, writing a book
becomes an achievable task rather than an intimidating project.
In the following chapters, we will delve into the nuts and bolts of using AI
to create your front end o er book, guiding you every step of the way. By
the end of this section, you'll be well-equipped to start your own journey
of becoming an author, establishing your authority, and e ectively reaching
ff
ff
fi
ff
fi
ff
ff
out to your potential customers. Buckle up, and let's get started!
Every great book starts with a brilliant idea. But how do you come up with
an idea that not only sparks interest but also sells? In this digital age,
nding a unique angle that resonates with your audience and stands out
from the crowd is paramount. This chapter aims to guide you on a deep
dive into market research, understanding supply and demand, reverse
engineering your competitors, and the importance of hooks and angles to
re ne your book idea. Let's embark on this journey together!
Unraveling the Art of Market Research
The cornerstone of any successful product or service, including your book,
lies in a deep understanding of the market. The central idea of your book
should not only be something you're passionate about, but it also needs to
be what your audience desires. Hence, market research is a critical rst
step in your book creation process. It is not a stage to be glossed over but
deserves your time and attention.
Market research is all about understanding your audience—their interests,
their concerns, their needs, and their desires. Who are they? What are their
demographics? What are they struggling with? What solutions are they
seeking? And, importantly, what kind of content do they consume, and
how do they consume it?
In the digital age, a wide array of tools are available to help you glean
fi
these insights. You can conduct surveys, use social media polls, or even
fi
fi
Chapter 1: Cultivating Your Book Idea
utilize AI-based analytics tools for deeper insights into customer behavior.
The aim is to build a reader persona—a semi- ctional representation of
your ideal reader, based on market research and real data about your
existing customers.
Understanding your reader persona can signi cantly in uence your book's
content, tone, and style, making it more appealing to your target audience.
This deep understanding enables you to write a book that truly resonates,
one that speaks directly to your readers' needs and wants.
Decoding Success: Reverse Engineering Competitors
A market teeming with competition can be intimidating, but it's also a
treasure trove of valuable information. There's a wealth of knowledge to be
gained from studying successful books within your niche. This process of
reverse engineering involves breaking down the components of successful
books to understand why they work, then applying those insights to your
book.
Look at best-selling books in your industry. What topics do they cover?
How do they structure their content? How do they engage their readers?
What strategies do they use to market their books? These questions can
guide your analysis, helping you identify patterns and elements of
success.
Remember, this isn't about imitation; it's about drawing inspiration. It's
fl
fi
fi
about understanding what works and why it works, then integrating those
principles into your unique idea. Reverse engineering saves you from
reinventing the wheel, allowing you to build on a proven foundation while
infusing your unique touch.
Striking the Balance: Understanding Supply and Demand
The book market, like any other, operates on the principles of supply and
demand. It's about nding a sweet spot—a topic with high demand but
not saturated with supply. While a topic with high interest is promising, too
much competition can make it challenging for your book to stand out.
Conversely, a lack of competition may signify a lack of interest or demand.
However, don't be too wary of competition. A certain level of competition
indicates a proven market—a validated interest in your topic. The key is
not to be an outright pioneer, but to follow a proven path while adding your
unique value. With the right strategies, you can turn competition into an
advantage.
Creating Intrigue: Hooks and Angles
Even with a promising idea based on market research, competition
analysis, and an understanding of supply and demand, you're only halfway
there. The other half involves de ning your hook and angle—what makes
your book unique and compelling?
Your hook is the catchy concept that grabs your readers' attention, the
fi
fi
intriguing promise that sets your book apart. It's the compelling question
your book answers or the unique solution it o ers. An e ective hook
piques curiosity, stirs interest, and compels your reader to pick up your
book among a sea of options.
For instance, take this book, "The Money Machine". Instead of a more
generic title like "Make Stu with AI", I chose a hook that paints an
intriguing picture—a machine that prints money. This hook is not just
attention-grabbing but also encapsulates the central promise of the book.
Next comes your angle, the unique perspective or approach you bring to
your topic. It's your personal touch, your unique interpretation, or your
innovative solution. It's how you di erentiate your book from others in the
same niche. Your angle should not only re ect your brand but should also
resonate with your target audience, speak to their unique needs, and stand
out in the market.
An e ective hook and angle can make the di erence between a book that
gets lost in the crowd and one that stands out and sells. It's not just about
crafting an interesting book, but about creating a compelling narrative that
draws readers in.
In conclusion, cultivating a great book idea is a nuanced process. It's a
blend of meticulous market research, learning from competition,
understanding supply and demand, and creating compelling hooks and
angles. Each element informs and in uences the other, contributing to an
ff
ff
ff
fl
fl
ff
ff
ff
idea that is not just engaging but also saleable. This process sets the
foundation for your book, shaping its direction, its appeal, and ultimately,
its success.
As you ponder over these insights, remember that the goal isn't to come
up with a perfect idea but to come up with an idea that resonates— with
you, with your brand, and most importantly, with your readers. Because at
the heart of every great book is an idea that speaks, an idea that matters.
And that's your rst step towards creating your book with AI— an idea
fi
that's ready to take shape, ready to come alive.
Chapter 2: Outlining Secrets
The outline of your book serves as its backbone, providing a structured
and logical roadmap that directs your writing process. This is particularly
signi cant when you're navigating through an expansive topic or a vast
pool of ideas. Organizing these into a structured outline can help transform
a chaotic whirlwind of thoughts into a well-composed, coherent narrative.
Whether you're writing a book about training dogs, mastering yoga, or
growing your own organic vegetables, a well-thought-out outline will be
your guiding light.
The Role of a Compelling Outline
The role of an outline extends beyond merely organizing ideas. It plays a
pivotal role in shaping the reader's journey through your book. A wellstructured book draws readers in, captivates their interest, and guides
them through complex ideas or processes in a simple, understandable
manner. It enables them to build a solid understanding of the subject, layer
by layer, ultimately helping them extract the maximum value from your
book.
Take the example of a book about yoga. A comprehensive outline would
guide the reader from understanding the philosophy of yoga, its di erent
forms, detailed step-by-step instructions for various poses, to advanced
practices for mindfulness and spiritual growth. Such a structure provides a
clear path through the myriad aspects of yoga, making it easy for readers
ff
fi
to follow and apply in their lives.
Breaking Down Your Central Idea: Creating Major Sections
Begin by dissecting your central idea into major sections. These sections
form the broad pillars that uphold your book, each delving into a di erent
facet of your central idea.
Let's say you're writing a book about training dogs. You might segregate
your content into sections like "Understanding Your Dog's Behavior",
"Essential Training Commands", "Solving Behavioral Issues", "Advanced
Training Techniques", and "Maintaining Training Consistency". Each
section tackles a distinct yet interconnected aspect of dog training,
collectively providing a comprehensive guide for your readers.
Or suppose you're writing about growing organic vegetables. Your main
sections could be "Understanding Organic Farming", "Choosing Your
Crops", "Preparing Your Garden", "Planting and Care", "Pest and Disease
Management", "Harvesting and Storage", and "Recipes and Uses".
Each of these sections should be clearly de ned yet uidly connected,
allowing your readers to build a comprehensive understanding of the
subject while maintaining their interest with a diverse range of topics.
ff
fl
fi
Going Deeper: Creating Sub-Topics
Having de ned your main sections, it's time to delve deeper by creating
sub-topics within each section. These sub-topics form the individual
chapters of each section, focusing on speci c aspects or processes.
For instance, under the "Understanding Your Dog's Behavior" section of
your dog training book, sub-topics could include "Canine Body
Language", "Understanding Barking", "Dogs and Emotions", and
"Socializing Your Dog".
In the organic farming book, the "Preparing Your Garden" section could
contain chapters like "Soil Preparation", "Composting Basics", "Creating
Raised Beds", and "Seasonal Planting Guides".
While generating these sub-topics, ensure they logically follow each other,
allowing readers to build their understanding progressively.
Assembling the Outline: Crafting a Table of Contents
The culmination of your outlining process is the creation of a table of
contents. This gives your readers a sneak peek into your book, laying out
the journey you've planned for them.
Using our AI assistant, ChatGPT, let's generate a preliminary table of
contents for the dog training book:
1. Introduction
fi
fi
2. Understanding Your Dog's Behavior
2.1 Canine Body Language
2.2 Understanding Barking
2.3 Dogs and Emotions
2.4 Socializing Your Dog
3. Essential Training Commands
3.1 Sit, Stay, Lie Down: The Basics
3.2 Teaching Your Dog to Come When Called
3.3 Leash Training: Walks without Woes
3.4 The Art of Positive Reinforcement
4. Solving Behavioral Issues
4.1 Addressing Aggression
4.2 Curbing Excessive Barking
4.3 House Training Troubles: Dealing with Accidents
4.4 Coping with Separation Anxiety
5. Advanced Training Techniques
5.1 Trick Training for Fun and Mental Stimulation
5.2 Agility Training for Energetic Dogs
5.3 Therapy and Service Dog Training
6. Maintaining Training Consistency
6.1 Consistency in Commands and Cues
6.2 The Role of Routine in Training
6.3 Addressing Regression: When Old Issues Resurface
7. Conclusion
This is just a basic outline. You can re ne and expand upon this, adding
fi
fi
more information or ne-tuning existing points. You might even decide to
rewrite it completely, using the AI-generated table of contents as a
foundation.
Remember, creating an engaging outline is an iterative process, much like
sculpting a masterpiece from a raw slab of stone. Each iteration brings you
closer to the perfect structure that will shape your book, its narrative, and
ultimately, its impact on the readers.
With your powerful outline at hand, you're all set to embark on the exciting
journey of writing your book. And with the unique capabilities of AI, this
journey becomes smoother and more e cient. So let's get started and
bring your book idea to life, using AI to craft an engaging, informative, and
ffi
impactful narrative. It's time to create your own 'Money Machine’.
Chapter 3: Writing Your Book with ChatGPT
In the world of writing, Arti cial Intelligence is becoming a game-changer.
Language models like ChatGPT have unlocked an era of unprecedented
e ciency and creativity in content creation. Whether you are writing about
training dogs, teaching yoga, or sharing your entrepreneurial journey, AI
has you covered. In this chapter, we will delve deeper into the process of
using ChatGPT to write your book, providing you with detailed insights,
examples, and strategies to make the process smooth and e cient.
1. Starting a Conversation with ChatGPT:
The process of using ChatGPT to write your book begins by initiating a
conversation. Treat ChatGPT as your collaborative writing partner. Start by
explaining the topic of the chapter and providing speci c instructions
about what you want to cover.
For instance, if you're writing a chapter on 'Ashtanga Yoga for Beginners',
you might instruct ChatGPT like this: "ChatGPT, write an introductory
chapter about Ashtanga Yoga targeted at beginners. Discuss the history,
key principles, the eight limbs, and the potential health bene ts."
Remember, speci city is paramount in guiding the AI. Think about your
desired word count, the style of language, the level of detail, and any
speci c elements you want to include or avoid. The clearer and more
comprehensive your instructions, the more tailored and relevant the output
ffi
fi
fi
fi
fi
fi
ffi
from ChatGPT will be.
2. Re ning and Expanding on AI's Output:
The beauty of AI lies in its exibility and responsiveness. Once you've
received the initial output from ChatGPT, your role becomes that of an
editor. Review the content for accuracy, relevance, and depth. If any part
of the content falls short, instruct ChatGPT to re ne it.
For example, if the section on the 'Eight Limbs of Ashtanga Yoga' feels too
brief or lacks depth, ask ChatGPT to expand: "ChatGPT, could you
provide a more in-depth discussion of the eight limbs of Ashtanga Yoga?
Please include the Sanskrit names, their meanings, and practical
applications in daily life."
This process might require several iterations. There's an art to asking
ChatGPT to elaborate, clarify, or rewrite sections, and it involves patience
and persistence. However, remember that the AI never tires. It's there to
assist you round-the-clock, and it excels at producing fresh, high-quality
content on command.
3. Modifying the Tone of Voice:
Tone is crucial in establishing a connection with your readers. It re ects
your personality and sets the mood for your content. With ChatGPT, you
can control the tone of your book. If the output feels too formal, too
fl
fi
fl
fi
casual, or not in sync with your voice, ask ChatGPT to adjust it.
For example, if a section feels too formal for a beginner's guide on dog
training, you might instruct: "ChatGPT, could you rewrite this section in a
more friendly and conversational tone? The audience is new dog owners
who might be feeling overwhelmed."
ChatGPT's ability to adapt the tone provides you the exibility to match
your content with your audience's expectations, enhancing engagement
and making your book more relatable.
4. Compiling and Editing Your Book:
After re ning and adjusting the tone of each chapter to your liking, it's time
to compile your book. Since ChatGPT doesn't have a built-in way to
compile or save outputs, you will need to manually copy and paste each
chapter into a separate document using a word processor like Google
Docs, MS Word, or Apple Pages.
Compiling chapters this way helps you visualize your book in its entirety,
making it easier to spot inconsistencies, transition gaps, or repetition. It
also provides an opportunity to tweak the content further, ensuring it
meets your quality standards and aligns with your vision.
Remember, editing is just as important as writing. Take the time to review
the compiled content, adjust the ow, correct typos, and ensure that each
fl
fl
fi
chapter seamlessly transitions to the next.
Using AI to write your book may seem complex at rst, but once you
master the process, it's an incredible tool that can speed up your writing
process signi cantly. ChatGPT serves as a tireless writing assistant, there
to help craft your narrative at any hour of the day. However, it's essential to
remember that it's your guidance, your unique insights, and your vision
that will ultimately shape the book and make it resonate with your readers.
fi
fi
Happy writing!
Chapter 4: Exporting and Publishing Your Book
Your book is written and edited, and you're now ready to share your
masterpiece with the world. The following chapter will guide you through
exporting your book to both PDF and EPUB formats, and subsequently
publishing it on major platforms such as the Amazon Kindle Store and the
Apple Books Store. While we will cover these processes in detail,
remember that our end goal isn't just publishing your book; it's using your
book as a front-end product, a stepping stone leading to pro table upsells
such as courses. Keep this ultimate vision in mind as we dive into the
speci cs.
Exporting to PDF and EPUB:
Exporting to both PDF and EPUB formats is vital for accessibility. Some
readers prefer to read on their desktops or laptops using a PDF, while
others like the convenience of an EPUB on their e-readers or tablets.
Here's how you can convert your word document into both formats:
1. PDF: Almost all modern word processors, including MS Word, Google
Docs, and Apple Pages, have a built-in feature to export documents as
PDFs. For example, in Google Docs, simply click on 'File', then
'Download', and nally 'PDF Document (.pdf)'. Save the le to your
preferred location.
2. EPUB: To convert your document into an EPUB, you may need to use
fi
fi
ff
fi
fi
an online converter, as not all word processors o er this option directly.
Websites like 'epubconverter.com' are free to use and do not require any
downloads. Ensure that your nal EPUB le is free of errors and visually
appealing.
Publishing on Amazon Kindle Store:
After preparing your book in the right format, the next step is publishing.
Let's begin with Amazon Kindle Store:
1. Create an Amazon Kindle Direct Publishing (KDP) account if you don't
already have one. Visit 'kdp.amazon.com' and click on 'Sign Up'.
2. Once logged in, select 'Create a new Kindle eBook'.
3. You'll be prompted to enter details about your book, including title,
author name, book description, keywords, categories, and more. Be as
accurate and comprehensive as you can.
4. In the 'Manuscript' section, upload your EPUB le. Amazon will
automatically convert it into their proprietary format.
5. Upload your book cover (if you have one) in the 'Book Cover' section. If
you don't have a cover, you can use Amazon's Cover Creator tool to
fi
fi
fi
design one.
6. Finally, determine your book's price and royalty option, then hit 'Publish
Your Kindle eBook'. Amazon will review your book, and it will become
available for sale usually within 72 hours.
Publishing on Apple Books Store:
Publishing your book on Apple Books is also straightforward:
1. Download 'Apple Books for Authors' on your Mac. If you're using a PC,
you can publish directly on the Apple Books website.
2. Click 'Start a New Book', then select 'Ebook'.
3. Fill in the book information, including title, author name, description, and
more.
4. Upload your EPUB le and your book cover.
5. Preview your book to ensure everything looks perfect, then click
'Publish'.
Remember, publishing your book on these platforms can give you a wider
reach, but your primary strategy should be driving tra c to your book
through targeted advertising and using it as a launchpad for upselling your
more expensive products or services. It's through these upsells where
your 'money machine' truly starts to churn, providing signi cant pro ts
fi
fi
ffi
fi
that far surpass the initial sales of your book. By keeping your eye on this
ball, you ensure that your e orts reap the rewards you envisage. Now let's
move forward and learn more about creating those crucial upsells in the
ff
next section!
Chapter 5: Building An Audiobook With AI
Why are we talking about audiobooks in a chapter dedicated to making a
book? Because they are an integral part of your revenue generation
strategy. We've seen a signi cant boost in revenue by merely o ering an
audiobook as an add-on to our sales process. Remarkably, about 60% of
our book orders decided to pay an additional $15 for the audiobook
version. That's a sizeable increase in revenue without much extra work.
Let's break it down:
The Audiobook Market
Audiobooks have exploded in popularity over the past decade. With the
surge of podcast culture, streaming platforms, and a general increase in
multitasking lifestyles, more and more people prefer listening to books
rather than reading them. Whether it's during the commute, while working
out, or cooking dinner, audiobooks o er a way for busy people to
consume new ideas. Therefore, by creating an audiobook version of your
work, you can tap into this growing market and signi cantly boost your
potential audience.
Why Use AI to Create Your Audiobook?
Traditionally, creating an audiobook involved hiring a professional narrator
and booking hours in a sound studio. This process can be timeconsuming, expensive, and sometimes impractical for independent
ff
fi
ff
fi
authors or small businesses. Enter AI. With modern text-to-speech
technology, you can create a high-quality audiobook at a fraction of the
cost and time, and without any need for technical audio production skills.
Step 1: Using Elevenlabs.io for Text-to-Speech Conversion
Elevenlabs.io is an innovative tool that uses advanced AI to turn text into
natural-sounding speech. Let's dive into the step-by-step process of using
Elevenlabs to create your audiobook.
1. Preparing Your Text: You'll rst need to divide your book into smaller
segments, as Elevenlabs.io has a maximum character limit of 5,000 per
input. This means you'll likely need to break down your book into chapters
or even sections within chapters.
2. Entering Your Text into Elevenlabs: Next, copy each text segment and
paste it into the platform. This may seem repetitive, but remember, each
piece of your book that's being converted into audio is a step toward
increasing your revenue.
3. Choosing a Voice: You're given a selection of voices, each with unique
tonal qualities. You have the liberty to pick a voice that best aligns with
your content, audience expectations, and personal preference.
Creating a Personal Touch with VoiceLab
Adding your voice to the audiobook can make it more engaging and
fi
ff
authentic. Elevenlabs o ers a VoiceLab feature that lets you clone your
voice, allowing the AI to narrate the book as you would. Here's how it
works:
1. Record Your Voice: Record a few minutes of you speaking naturally. Be
sure to include various tones and emotional in ections to allow the AI to
capture a comprehensive model of your voice.
2. Upload to VoiceLab: Upload the MP3 les of your recordings to
VoiceLab, a feature within Elevenlabs.io.
3. Create Your Voice Model: The AI will analyze your voice and create a
unique model that can be used for your text-to-speech translations.
Step 2: Assembling Your Audiobook Using Audacity
Now that you've transformed your text into speech, it's time to compile
these individual audio les into a single, continuous audiobook. Here's
how:
1. Import Your Files: Launch Audacity and import your MP3 les. Make
sure to organize them in the correct sequence.
2. Combine the Tracks: Using Audacity's user-friendly interface, you can
e ortlessly align your tracks to form a seamless narration of your book.
3. Export as a Single File: Once you've ordered all the tracks, you can then
fi
fl
fi
fi
fi
ff
export the project as a single MP3 le, ready to be distributed.
Remember to set the bit rate to 128kbps. This o ers a balance between
audio quality and le size, making it the ideal choice for audiobooks.
Through this process, you've added another cog to your money machine.
You've created an additional product from your book, which will reach a
broader audience and generate additional revenue. Not only does this
validate the e ort and creativity you've poured into your book, but it also
propels you one step closer to your goal of creating a thriving, successful
ff
fi
ff
business.
Section 2: Creating Courses with AI – The Perfect Upsell
Introduction
Welcome to Section 2, where we will be discussing how to create courses
with AI, which, as we'll see, is a fantastic upsell to a book.
Why are courses an excellent upsell for a book? Well, it's simple. When
people buy a book, it's because they have a keen interest in learning
about a speci c topic. Books are great, and they serve a fundamental
purpose. But we can all agree that books have their limitations when it
comes to delivering certain types of information. For instance, we
discussed how to use ElevenLabs.io in the previous chapter, but reading
about it simply doesn't match the e cacy of visually learning the steps.
And that's where a course comes in handy.
A well-crafted course with detailed video tutorials can provide your
audience with a more comprehensive understanding of the topic, which
can be tremendously valuable. It's the natural next step in the learning
process after reading a book, making it an excellent upsell.
Until recently, creating an online video course required shooting the videos
yourself, which can be both time-consuming and technically demanding.
However, technology has made a remarkable leap in this area, and there's
a new player in town that's making this process a whole lot easier. Of
course, this tech isn't awless just yet, but it's surprisingly close to
ffi
fl
fi
perfection.
The advancement in AI technology now allows for the creation of video
and audio content without needing a human on camera. As I write this, the
technology is still being tested and re ned. But the potential it holds is
truly impressive.
This isn't to say that audio-only courses are obsolete. They still hold value
and can even be repurposed into podcasts, creating another channel of
distribution for your content. However, a word of caution: an audio-only
course might not be as comprehensive or as engaging as a video course,
so consider using it as a complementary o ering rather than your main
product.
What makes this whole venture even more exciting is that the pace at
which AI is evolving is nothing short of astounding. In the coming year or
so, we can expect the technology to become good enough to create full
courses without the need for human involvement in the videos.
Now, it's important to remember that we're at the forefront of this wave.
We're diving in head rst and learning as we go. This is an exciting place to
be in, and you're getting a front-row seat to the future with this section of
the book.
At this juncture, I would like to share my motto: "Move fast, not perfect."
It's about quickly taking action and making things happen, even if they
aren't perfect. The idea is to get your product out there, gather feedback,
learn, and then re ne. If you're testing a book idea and a course idea and
ff
fi
fi
fi
you're not sure whether they're going to convert, don't sweat it. Use the
steps outlined in this section to quickly build something, test it out, and
then re ne based on the response you receive.
Stay ahead of the curve, keep an eye on the technology as it evolves, and
remember to move fast. That's the way to a successful venture. Buckle up
fi
and let's dive into the fascinating world of creating courses with AI!
Chapter 6: AI Course Creation
Embarking on the journey to create a course that complements your book
involves a series of crucial steps. A fundamental principle I consistently
lean on is the consideration of a reader's path once they complete the
book. What is the natural progression? What further knowledge or skills
would they be eager to acquire after digesting your book's contents? This
line of thinking sets the groundwork for developing a compelling course
that adds considerable value to your audience's journey.
Take this book, for instance. After immersing in the details of creating
books and courses using arti cial intelligence, you will likely be in a
position where you need a robust platform or a well-oiled mechanism to
market and sell these products. This is where AutoFunnel, our AI website,
and sales copy creator, comes into play. This approach is about being
strategically thoughtful and showcasing the resources that can take
readers to the next level.
Similarly, the idea behind my previous book, "Launch It: How To Build a
Business with AI in 24 hours," is to provide readers with an overview of
setting up a business with AI swiftly. What could be the logical progression
for readers intrigued by the idea and wanting to delve deeper? It's our
exhaustive six-week training course, "AI Mastery Live." This course is a
treasure trove of over 30 videos, coupled with the opportunity to join me
fi
for live meetings spanning a year.
Conceptualizing a course involves weaving in unique hooks and angles,
setting your o ering apart from the competition. Take the case of "AI
Mastery Live." The unique hook was nothing short of a live Zoom call with
me every Thursday for a whole year! It might sound extravagant, but this
unusual access was instrumental in driving up the conversions, re ecting
its e ectiveness.
Let's dig deeper into three potential niches and explore potential course
upsells for each:
1. Fitness Book: Let's say you've penned a tness book. The next step
could involve creating a course that demonstrates the workouts you
discuss, provides detailed nutrition plans, or o ers personalized tness
routines. To make your course unique, you could feature a live workout
session every week with a professional tness trainer. This not only makes
your course interactive but also provides course members with a chance
to receive real-time feedback.
2. Dating Book: If your niche is dating advice, an appropriate upsell could
be a comprehensive online course that delves into the intricacies of
building and maintaining strong, meaningful relationships. Your unique
selling point could be live role-playing sessions, o ering an engaging
environment for members to practice their newly-acquired communication
and problem-solving skills in hypothetical dating scenarios.
3. Video Game Secrets Book: For authors in the gaming niche, a
fl
fi
ff
ff
fi
fi
ff
ff
ff
complementary course could o er an extensive walkthrough of the game
you discuss in the book. The course could focus on revealing hidden
game features or strategies to conquer di cult levels. A potential hook
here could be weekly live gaming sessions, enabling members to play
alongside an expert gamer, pick up insider tips and tricks, and engage in
real-time gaming discussions.
Remember, the overarching goal is to understand and meet your readers'
evolving needs. O ering a course that provides the 'next steps' and
setting your o ering apart with a unique hook is an e ective way to do
ff
ffi
ff
ff
this.
Chapter 7: Crafting an Engaging Course Outline with ChatGPT
Creating an e ective course outline is an essential step in developing a
successful educational program. This roadmap will guide your instruction
and help your students navigate the content e ciently. Fortunately,
arti cial intelligence, speci cally ChatGPT, can make this process much
smoother and e cient.
Now, let's dive into a step-by-step guide on how you can leverage
ChatGPT to generate an engaging course outline.
Step 1: De ne Your Course's Structure
Start by identifying how you want your course to be structured. Do you
want it to be week-by-week or module-based? How many videos or
lessons will each week or module contain? De ning this structure upfront
will provide a framework for ChatGPT to work within.
Step 2: Initiate the Conversation with ChatGPT
Once you have a clear vision of your course structure, interact with
ChatGPT to start creating the course outline. When working with AI, clarity
is key. Clearly communicate your course's subject matter, overall structure,
length in terms of weeks or modules, and the desired number of videos or
fi
ffi
fi
ffi
ff
fi
fi
lessons per week or module.
For instance, you might say, "ChatGPT, I need an outline for a six-week
course on digital marketing. Each week should include ve video lessons."
Step 3: Iterate and Re ne
In most cases, the initial course outline provided by ChatGPT will need a
bit of re ning. Don't shy away from asking ChatGPT to expand on certain
topics or to provide more depth in others. The goal here is to iteratively
work with the AI to generate the most comprehensive and useful course
outline.
However, it's crucial to remember that while ChatGPT can create a
comprehensive course structure, it lacks the ability to craft engaging and
unique names for your course modules and individual lessons. This is
where your creativity and understanding of your target audience comes
into play.
Consider the names of the individual lessons in my AI Mastery Live
course's rst week:
- Video 1: The Mindset Setup
- Video 2: Creating Unique Products In Crowded Markets
- Video 3: Reverse Engineering Competitors
- Video 4: The Four Secrets To Remix Mastery
fi
fi
fi
fi
- Video 5: Your “Final Call” Checklist
These titles are not just informative, but they're also enticing. They spark
curiosity and engage prospective students. The term "Remix Mastery," a
concept I coined, pertains to the idea of blending two successful elements
to produce something innovative.
A generic title like "Market Research" might have covered the content of
Video 4, but it wouldn't have ignited the same level of interest. So, while
ChatGPT lays the groundwork for your course outline, you need to infuse
your unique style, creativity, and understanding of your audience into it.
In conclusion, remember to blend structure with intrigue while developing
your course. Use ChatGPT as your ally to establish a robust course
outline, and then use your expertise to make the content engaging and
compelling. In this rapidly evolving digital age, standing out from the
crowd is vital, and a well-structured, engaging course can be your ticket to
do just that.
Creating comprehensive and engaging video transcripts from your course
outline is the next pivotal move in the course creation journey. This
process, although it may seem daunting initially, can be made signi cantly
easier by leveraging the power of ChatGPT. With a touch of ingenuity and
the right instructions, the AI can help bring your course to life in a way that
genuinely re ects your unique teaching style.
As you delve into this process, it's essential to remember that each video
transcript is its own individual entity, yet also a piece of a more extensive
puzzle. This means that they need to be generated one at a time, in the
order they appear in your course outline. This sequential method is
essential because ChatGPT thrives on context and guidance. By
developing the transcripts individually and systematically, you're aiding the
AI in maintaining consistency and narrative continuity throughout the entire
course.
For instance, when you're ready to move onto the transcript for the video
"Creating Unique Products In Crowded Markets," you would guide
ChatGPT with a prompt like, "ChatGPT, let's transition to the transcript for
'Creating Unique Products In Crowded Markets.'"
In your interaction with ChatGPT, it's critical to be both the director and
the critic. The AI is an incredible tool, but it may not hit the bullseye on the
rst attempt. After the initial draft of the transcript, don't hesitate to ask for
fi
more. If a section lacks the depth you want, or perhaps it doesn't capture
fl
fi
Chapter 8: Autogenerating Video Scripts
the lesson's essence, request more information or an expansion on that
portion. Encourage the AI to delve deeper, to uncover more details, and to
present ideas with a sharper edge. Remember, while ChatGPT is a
powerful tool intended to streamline your course creation process, it
doesn't replace your creativity or expertise. Instead, it should serve as an
extension of it.
Another essential aspect of the transcript creation process is length. You
don't want your video to turn into a lecture. Engagement is crucial, and to
achieve that, you'll need to hit the sweet spot in terms of video length.
Most educators agree that a video length of 5 to 10 minutes is ideal. To
translate that into written words, aim for a minimum of 750 words for each
video transcript. Keep in mind that approximately 100 words translate into
40 seconds of spoken audio.
But having the words is only one part of the equation. It's not just about
what you say; it's about how you say it. That's where personalizing your
transcripts comes in. While ChatGPT is a marvel of modern technology, it
lacks the individuality that human communication possesses. However,
there's a workaround. You can train ChatGPT to mimic your voice and
style. By inputting transcripts from your previous videos or maintaining a
consistent tone in your text instructions, you can help ChatGPT learn your
unique communication style.
And, even after all that, remember to review. Never hesitate to polish the
output from ChatGPT. Edit, revise, rephrase—do whatever it takes to
ensure the transcripts align with your teaching style and course objectives.
This advice is not limited to course creation—it applies whether you're
writing a book, crafting an email, or designing an online advertisement.
In conclusion, using AI, like ChatGPT, in your course creation process can
signi cantly ease your burden, but it doesn't entirely replace the need for
human touch and creativity. By fusing the e ciencies of AI with your
personal insights, experiences, and expertise, you can create a course
that resonates with your audience on a much deeper level. Your course will
not just be an information dump; instead, it will be an immersive learning
ffi
fi
experience, driven by you and powered by AI.
Chapter 9: Turning Your Transcript into an Audio Course with
ElevenLabs
Unlocking the potential of audio in course delivery is crucial in this digital
age. There's an undeniable appeal to audio courses—they're exible,
convenient, and allow learners to absorb information even when they're on
the move. As you embark on your journey to transform your course
transcripts into audio, ElevenLabs can serve as your trusted ally.
ElevenLabs is a state-of-the-art AI voice generator that brings an
unparalleled level of sophistication and realism to computer-generated
speech. This platform allows you to convert your text into lifelike speech,
e ectively transforming your written course content into a dynamic audio
course.
To begin your journey with ElevenLabs, you'll need to navigate to their
website and sign up for an account. The registration process is
straightforward—just enter your basic information, and you're good to go.
Once you have your account set up, you'll nd yourself on the main
dashboard. Here, you can upload, manage, and monitor your various
projects.
When you're ready to convert your course transcripts into audio, click on
the 'New Project' button. This will prompt you to name your project—
ideally, something that encapsulates the essence of your course—and
fl
fi
ff
choose your preferred voice. ElevenLabs provides a plethora of options,
from various accents to gender options, ensuring that you nd the perfect
voice that resonates with your brand and course content.
After setting up your project, it's time to upload your transcripts. Copy and
paste each video transcript into the text box provided by ElevenLabs.
Remember to do this one video at a time to ensure each section of your
course remains separate, and the ow is maintained when the audio les
are generated.
When you've populated the text box with the relevant transcript, click
'Generate.' The AI will then start working its magic, converting your written
words into compelling, human-like speech. The process might take a few
moments, but the resulting audio le will be well worth the wait.
You will receive a noti cation when your audio le is ready. Listen to the
generated audio and ensure that it aligns with your expectations. If
necessary, you can adjust the settings or modify the text to get the perfect
output. Once you're satis ed with the result, download the audio le,
ready for integration into your course platform.
One important aspect to remember is the iterative nature of this process.
As you go through each video, you might nd areas where the AI narration
could be tweaked or improved to better suit your course's tone and
content. Don't hesitate to experiment with di erent voice options, speed
settings, and emphasis on certain words to make the audio output as
fi
fi
fi
fi
ff
fi
fl
fi
fi
fi
ff
engaging and e ective as possible.
Remember, an audio course isn't just about information—it's about
delivery. You want to ensure your course is not just informative, but also
engaging and easy to listen to. The voice should be clear, pleasant, and
maintain an appropriate pace that suits the content being delivered.
As you advance on this path, remember to iterate and improve. Each
audio le you create can be better than the last as you ne-tune the
settings, adjust the tone, and tweak the pace. By being attentive to these
details, you'll nd that you can create a high-quality, engaging audio
course that delivers value to your students, powered by the sophistication
of AI and the creativity of your unique content.
Overall, ElevenLabs provides an accessible and straightforward way to
turn your course transcripts into engaging audio content. This AI-powered
platform enables you to bring your course to life, making it accessible and
enjoyable for learners wherever they are. As you navigate through this
process, remember to review, iterate, and constantly strive to create the
fi
fi
fi
best possible listening experience for your students.
Chapter 10: Building Video Courses with AI and HeyGen
The digital world has transformed the way we consume and share
information. Online courses, in particular, have risen to prominence,
o ering accessible and exible education opportunities to people
worldwide. The rapid growth and acceptance of this form of learning have
led to new technologies being developed to aid in creating online courses,
making the process faster, more e cient, and less resource-intensive. One
of the most exciting advances in this eld is the incorporation of AI
technology to create lifelike video content, and leading this innovation is
HeyGen.
HeyGen is an AI-powered software that transforms audio content into
engaging and realistic video courses. It uses a digital avatar, trained to
mimic your gestures, expressions, and speech patterns. This technology
breathes life into your course, giving it a personal touch that enhances the
learner's experience.
Let's explore the step-by-step process of transforming your course from
audio to video using HeyGen.
1. Record a Personal Video: The rst step involves recording a two-minute
video of yourself. Ensure you look directly into the camera with your mouth
closed for the rst three seconds, giving HeyGen a clear view of your
natural facial expression at rest. As you start speaking, remember to pause
fi
ffi
fi
fl
fi
ff
for 1-2 seconds after each sentence with your mouth closed. These crucial
pauses and idling expressions.
2. Train Your Avatar: After recording, upload this video to HeyGen. The AI
will analyze your facial movements and speech patterns, a process that
takes between 3-5 days. The end product is a custom digital avatar that
captures your unique mannerisms and speaking style.
3. Sync Audio Files with Avatar: Now comes the exciting part: syncing
your avatar with the audio transcripts. Each audio le you've created with
ElevenLabs should be uploaded to HeyGen. The software will use these
les to animate your digital avatar, making it appear as though it's the one
speaking the content of your course.
4. Create Short Videos: To make your content more digestible, HeyGen
allows you to create several shorter videos. Aim to keep each video
around ve minutes long. This way, your course is more accessible and
easy for learners to navigate.
Utilizing AI technology, like HeyGen, is not just about enhancing the
e ciency of creating online courses. It's about improving the overall
quality of digital learning, making it more engaging and personal. By
leveraging this technology, you can make your course stand out, providing
a unique, AI-powered learning experience that is sure to leave a lasting
fi
fi
impression on your audience.
ffi
fi
moments provide the AI with the necessary data to replicate your natural
But the journey isn't over yet. In the next section, we'll delve into the nal
part of the course creation journey: delivering and marketing your AIgenerated video course.
While HeyGen o ers a remarkable solution for creating course videos, it's
essential to note that it is not awless. The technology is advanced but not
yet perfect. As we are on the cusp of AI advancements, we might
experience an uncanny valley e ect, a psychological concept referring to
the discomfort felt when arti cial representations of humans appear
almost, but not exactly, like real humans. It's the same eerie feeling you
get when you see a wax gure or a highly realistic video game character. In
the context of HeyGen, the AI avatar might not be completely
indistinguishable from a live recording of yourself.
However, don't let this deter you. The technology is improving rapidly, and
it won't be long before AI-generated videos become indistinguishable from
actual recorded ones. In the meantime, here are three strategies to work
around the uncanny valley e ect:
1. Rapid Prototyping: Use HeyGen as a tool for quick course creation,
ideal for testing out your idea. This saves you time, and if the course
proves successful, you can always invest more e ort into perfecting it,
such as re-recording sections yourself.
2. Transparency: Be open about your use of AI technology. Let your
fi
ff
ff
fl
fi
ff
fi
fi
ff
audience know in the rst video, "Isn't this cool? Can you believe this is all
generated by an AI?" This acknowledgment can help build trust with your
audience, and they may appreciate the novelty.
3. Humor and Creativity: Turn the situation into a humorous narrative.
Consider recording a live introduction for each section, and then playfully
hand o the lecture to your "estranged droid twin." This adds a fun
element and maintains engagement with your audience.
HeyGen is an incredible tool that will continue to evolve, reducing the gap
between AI and human likeness. Until that time, embrace the technology,
understand its limitations, and leverage it creatively to produce your
unique online course. Remember, in the realm of digital learning, a bit of
ff
personality and creativity go a long way.
Section 3: Using AI to Build Your Web Pages
Introduction
Welcome to the next level of your entrepreneurial journey. By this stage,
you've designed and developed two potent and potentially pro table core
products -- a compelling book and an enriching course. They are your
labors of love, now ready to make their grand debut in the world, to
in uence minds, transform lives, and of course, generate revenue.
However, creating great products is just half the story; the other half is
making sure these products reach the right people at the right time and in
the right way. This is where the concept of the sales funnel comes into
play.
In the digital marketing landscape, a sales funnel is not just a strategy but
a science. It’s the process that businesses employ to guide potential
customers from the rst awareness of your product, through
consideration, towards the nal action of purchasing. This systematic,
step-by-step process, when executed correctly, can signi cantly enhance
your customer acquisition and retention.
The rst piece of this puzzle is the Sales Page, essentially the grand
entrance to your sales funnel. It's not just a webpage but your stage, your
spotlight. Here you'll present your book, narrate its story, its origins, its
unique selling propositions, and how it can bene t the readers. This is
where your potential customers land rst, and this is where you must hook
them in. The Sales Page must be persuasive enough to make your
fi
fi
fi
fi
fi
fi
fi
fl
audience want to take the next step.
The next phase of the journey leads your potential customers to the
Checkout Page. Imagine this as the cashier counter in a physical store.
After the customer decides to purchase your book, they will visit the
checkout page. This page collects their payment information and
facilitates the transaction. A smooth, secure, and user-friendly checkout
process is crucial to prevent cart abandonment and ensure a successful
purchase.
But wait, the journey isn't over yet. Once the customers have bought into
your book, it's time to present them with a special o er -- your course.
You've already built trust by providing value through your book, so it's the
perfect time to introduce an upsell. The 1-Click-Upsell Page o ers an
opportunity to upgrade their purchase by adding your course to their cart.
With just one click, without having to re-enter payment information, they
can opt for this value addition.
After the transaction is complete, it's time to reassure and thank the
customers via the Thank You Page. It con rms the successful processing
of their order and provides an opportunity to express gratitude for their
purchase. It's a small but crucial step to enhance customer satisfaction
and loyalty.
Last but not least, the course needs a home -- a dedicated Course
Delivery Page. This is where your customers will access and consume the
ff
ff
fi
course content at their convenience, from anywhere in the world.
While all this sounds intricate and complex, remember we live in the age of
AI. The traditional challenges of building a sales funnel are now a thing of
the past, thanks to AutoFunnel.AI. This groundbreaking software
revolutionizes the way we build web pages and sales funnels. It's not just
a web page builder but an integrated platform that writes persuasive sales
copy, generates eye-catching images, and so much more -- all driven by
AI.
With AutoFunnel.AI, you have a virtual team of professionals at your
disposal, ready to elevate your sales funnel to new heights. So, whether
you're a tech maven or a newcomer, fear not. Creating, deploying, and
optimizing your web pages has never been easier, and we'll explore how
to do it all in this section.
Chapter 11: Using AI To Create Your Sales Page
The pivotal, most crucial aspect of your entire business is your Sales
Page. Think of it as the heart of your online operation, the engine that
powers the vehicle driving potential customers into your brand's universe.
A low-priced book can serve as an introduction to your brand and funnel,
but the Sales Page is what converts interest into action. Therefore, it must
be compelling, engaging, and most importantly, it must convert. Each
Sales Page you create should be meticulously crafted and optimized to
perform at its best.
The cornerstone of an e ective Sales Page is the headline. It's your hook,
your pitch, your opening statement that draws potential customers in and
captivates their interest. It's a powerful element that, when executed well,
can make your page irresistible. The right headline can echo the value
proposition of your product in an appealing and thought-provoking
manner, prompting visitors to delve deeper into the details of your o ering.
Developing a compelling headline involves creativity and inspiration, but
it's also strategic. The key to writing killer headlines is to observe,
research, and learn from successful examples. Some marketers also
experiment with subheadlines and even pre-headlines to enhance their
message's impact. However, your main headline is the star of the show
and carries the heaviest weight in capturing attention and driving
ff
ff
conversions.
As you delve into the world of copywriting, remember to focus on three
critical sections of your sales copy:
1. Here's what I've got
The rst section is about your product. It's the space where you unveil
your book, its features, and its uniqueness. You reveal the essence of your
product, its bene ts, and why it's worth the investment.
2. Here's what it will do for you
The second section is where you link your product with your potential
customers' needs. You highlight how your product will solve their
problems or improve their life. It's a powerful strategy to identify a
prevalent problem in your market and position your product as the
solution, enhancing its appeal and conversion potential.
3. Here's what you need to do next
The third section is your call to action, guiding your customers to the next
step - making the purchase. This step is surprisingly essential; without a
clear call to action, your potential customers may not take the initiative to
buy. This part can be a fun challenge - nd a reason that urges your
customers to buy your product now. It could be the limited availability of
the product, an upcoming market trend, or simply the immense value your
fi
fi
ff
fi
product o ers.
Writing sales copy might sound daunting, and the fear of sounding too
'salesy' or pushy might linger. But remember, sales copywriting is an art,
not just a sales tactic. You can have fun with it, make it entertaining and
engaging, and still drive sales. You don't have to be overly pushy or
aggressive; sometimes, a subtle nudge and a little humor can be equally, if
not more, e ective.
Fortunately, in this AI era, you don't have to write your sales copy from
scratch. AutoFunnel.AI, my brainchild, simpli es and streamlines this
process by generating AI-written sales copy. As the co-founder and CEO, I
have ensured that the AI incorporates the critical components of
compelling sales copy.
While AI-written sales copy is impressive and a great starting point, it's not
the nal word. It's crucial to understand the elements of sales copy to
e ectively edit and tailor the AI-generated copy to perfection. We are on
the cusp of a new age where AI will soon create sales copy that rivals the
best human copywriters.
Now, let's dive into how you can leverage AutoFunnel.AI to create highconverting sales pages:
When you log into AutoFunnel.AI, click "New Funnel," and select the
option to create a sales page with AI. The software will prompt you to
answer a few questions about your product. Based on your answers,
AutoFunnel.AI will generate a complete sales page, including a headline,
fi
ff
fi
ff
subheadline, sales copy, book features, bullet points, and even
placeholder testimonials for you to replace. It provides a comprehensive,
ready-to-use sales page, complete with customizable images and text. If
desired, you can also add new sections to further personalize your sales
page. This incredible technology takes the pain out of crafting highconverting sales pages, making it a breeze even for beginners.
Chapter 12: Crafting a High-Converting AI Checkout Pages
In the journey of leading a potential customer from interest to conversion,
a well-designed and persuasive checkout page serves as the nal, critical
threshold. This is not just a procedural step, but an integral part of your
sales funnel that can make or break the conversion process. A welloptimized checkout page not only accomplishes the transactional aspects
but also provides one last compelling push to transform a prospect into a
customer.
Building a high-converting checkout page isn't a herculean task anymore,
especially when you have AutoFunnel.AI at your disposal. By selecting the
option for an AI-generated checkout page after clicking the "New Page"
button, the system takes over. Post answering some basic questions
about your product, AutoFunnel.AI generates a comprehensive checkout
page inclusive of a gripping headline, an enticing subheadline, key bullet
points that outline product bene ts, and a clear call to action.
Speaking of headlines, the ones on your checkout page are as crucial as
those on your sales page. A captivating headline on a checkout page
reinforces your value proposition, curbs any lingering doubts in the
customer's mind, and reassures them about their decision to invest in your
product.
Before diving into the vital elements that should adorn your checkout
page, it's crucial to talk about payments. AutoFunnel.AI seamlessly
fi
ff
fi
connects with Stripe, enabling you to process payments e ortlessly. Once
your Stripe account is linked via the Funnel Settings section, you're all set
to receive payments. As you edit your checkout page, simply click on the
Stripe Field in the order form and designate the speci c product for sale.
As a starting point, pricing your book between $3-6 is a sensible strategy.
With the basics covered, let's delve into ve crucial components that can
signi cantly enhance your checkout page:
1. Testimonials: Authentic testimonials are the backbone of persuasive
checkout pages. They serve as powerful social proof, reassuring new
customers about the quality and e cacy of your product. To collect these
valuable endorsements, set up an autoresponder series that automatically
solicits testimonials from each customer post-purchase. At Buildbox, we
had immense success by encouraging customers to tweet about their
experiences using a speci c hashtag (#MadeWithBuildbox). This resulted
in an impressive collection of genuine tweets promoting our product,
which were then showcased on our testimonial page. This strategy not
only improves credibility but also signi cantly impacts sales.
2. Money-Back Guarantee: A money-back guarantee reduces the
perceived risk for buyers and thereby propels them to take action. While
this strategy might not be suitable for physical products or consulting
services due to logistical constraints or the nature of the service, it's a
game-changer for digital products.
3. Consistent Look and Feel: The visual consistency of your checkout
fi
fl
fi
fi
ffi
fi
fi
page with your sales page is crucial in maintaining a uid customer
journey. If your sales page has a dark theme, carry that forward onto your
checkout page. An inconsistent design could lead to cognitive dissonance
and, consequently, reduce conversions.
4. Trust Badges: While I personally do not use trust badges, testing has
shown a slight improvement in conversions with their inclusion. If your
product appeals to a broad audience, adding a trust badge can help
reassure customers about the security of their transactions.
5. Bonuses: If you have any bonuses or extra perks that accompany your
product, prominently feature them on your checkout page. Bullet-pointed
lists detailing these bonuses can signi cantly increase the perceived value
of your product and potentially boost conversions.
In the world of online sales, AutoFunnel.AI serves as a robust tool that not
only aids in creating a functional checkout page but also optimizes it for
maximum conversions. The platform ensures that your checkout page is
not just a transactional endpoint but a persuasive and engaging part of
fi
your sales funnel.
Chapter 13: The Essential Role of 1-Click-Upsells
In the intricate world of digital sales and online marketing, the importance
of having a robust and well-crafted sales funnel cannot be overstated. One
element, often overlooked but critical, is the 1-click-upsell. This potent
strategy, built on the power of customer momentum and trust, is capable
of transforming your revenue dynamics in a signi cant way.
The 1-click-upsell works on the psychological principle of "commitment
and consistency", a concept explored extensively by Dr. Robert Cialdini in
his groundbreaking book, "In uence: The Psychology of Persuasion".
Once customers have made an initial commitment, such as making a
purchase and entering their credit card information, they are more likely to
stay consistent with that commitment and are thus more open to making
an additional purchase.
Now, it might sound simple, but implementing this technique e ectively
requires strategic thought and planning. In the realm of online sales,
Amazon was the pioneer of the 1-click-upsell strategy. Their success,
without a doubt, testi es to its transformative potential in maximizing
revenue per customer.
Consider this: you're selling a book priced at $5.99. On the surface, the
pro t from this sale alone appears minimal. However, this initial transaction
paves the way for subsequent, higher-value transactions. By introducing
strategically chosen and priced upsells and allowing customers to add
ff
fi
ff
fl
fi
fi
these to their order with just one click, you e ectively increase your
$5.99 from the book sale, you could be looking at an ARPU of around $35.
The key to e ective upselling lies in the selection and pricing of the upsell
products. For instance, o ering an audiobook version of your book as the
rst upsell at a price range of $15-$20 could prove to be a smart move. To
add more value, consider throwing in a bonus, such as access to a secret
chapter. This approach not only enhances the perceived value of the upsell
but also adds an element of exclusivity, which can be quite enticing for
customers.
As a second upsell, you could o er a specialized course related to the
subject matter of the book. Depending on the complexity and the level of
specialization of the course, you could price it anywhere between $99 and
$299.
Creating upsell pages with AutoFunnel.AI is as straightforward as creating
a sales or checkout page. All it takes is clicking "New Page", selecting the
upsell page option, and answering a few prompts. AutoFunnel.AI then
employs the power of AI to generate an engaging, high-converting upsell
page for you.
That being said, it's important to stress that 1-click-upsells are not just a
useful add-on to your sales funnel; they are essential, particularly if you're
selling books and courses. It's incredibly challenging, if not impossible, to
achieve pro tability when running ads on platforms like Facebook or
ff
ff
ff
Google solely for a book without an upsell. The economics just don't add
fi
fi
Average Revenue Per User (ARPU). Instead of merely banking on the
up. The cost of acquiring a customer through these platforms often
outweighs the revenue from selling a low-priced item like a book. However,
by adding a 1-click-upsell into the mix, you create an opportunity to
signi cantly increase the customer's lifetime value and make your ad
spend pro table.
In conclusion, having a 1-click-upsell strategy is not optional if you aim for
pro tability and success. It is mandatory. By understanding and
implementing this concept e ectively, you can transform your sales funnel
from a simple transaction platform to a robust revenue-generation
ff
fi
fi
fi
machine.
Chapter 14: The Grand Finale - Your Thank You Page and Beyond
Wrapping up your sales funnel is the ever-essential Thank You Page. While
it might seem like a simple formality, this last stop on your customer's
journey holds a lot more weight than you might think. This is where you
deliver the good news - their purchase was successful, and now it's time
to enjoy what they've bought. It's also a prime spot to engage your
customer further, whether that's inviting them to an automated webinar,
directing them to your social media channels, or providing an easy link to
download your book.
Crafting your Thank You Page with AutoFunnel.AI is an e ortless process.
All it takes is hitting the 'New Page' button, scrolling down to 'Other
Pages', and picking out a design you love. Now comes the fun part –
customizing it to match your vision. With AutoFunnel's user-friendly
interface, you can swap out text, switch images, and ne-tune the layout
until it's the perfect re ection of you and your brand.
One insider tip I always stand by is to include a link to your book
download right there on the Thank You Page. Why not make the reward
instantaneous, right? It's a simple action that rea rms their smart
purchase decision and saves them from rummaging through their email
later. Plus, adding a personal touch like a photo of yourself can go a long
way in solidifying your brand's identity and credibility. After all, industry
experts write books, and it's high time you start showing the world that's
ff
fi
ffi
fl
who you are.
By the way, using AutoFunnel you can do much more than Thank You
Pages in the “Other Pages” section. You can even create full course
content pages if you want, and it’s all super easy to edit. We’ll talk about
that in a minute, but rst a fun fact. I originally made the decision to ONLY
let people build pages from scratch with AutoFunnel. We created a new
way to add in sections that have everything done for you, and that was the
initial idea I had for the software. “Anyone can build a custom page”. We
quickly found out customers wanted templates to make it easier. Makes
sense, and big lesson learned... Always make it as easy as possible for
ff
fi
your customers. While you might enjoy tinkering with stu , they might not.
Chapter 15: Leveling Up - Course Pages, Email Follow-Ups, and
Integrations
Let's face it - we're diving into some more technical territory now. But
don't worry, it's not as daunting as it might seem, and mastering these
skills can help take your sales funnel game to the next level. Just
remember - every step, no matter how small, is progress.
Course Pages
So you've written a book, created a funnel, and now you're planning to
unleash a course? Excellent! AutoFunnel.AI makes it a breeze to host your
course right within the platform.
Here's how: Start by creating a new page, just as you've done before. This
time, choose a layout that includes a video section, or simply drag and
drop a video element from the sidebar into your page. You can duplicate
this video section as needed to add multiple lessons to your course. On
the left-hand side bar inside AutoFunnel, you'll also nd a plethora of other
options to explore. Everything from images and text blocks to special
features like countdowns are at your disposal. Feel free to mix and match,
and make your course page uniquely yours.
Once your course page is live, don't forget to grab the URL from the main
funnel page. You'll be using this link in your follow-up emails to guide
fi
customers directly to your course.
Email Follow-Ups
Speaking of emails, let's talk about automating your follow-up series with
AutoFunnel.AI. The platform makes email automation straightforward, and
we generally recommend using MailChimp. It's become something of an
industry standard these days, and it boasts a seamless integration with
AutoFunnel.AI. Simply head to your settings, add the MailChimp
integration, and you're all set to connect your MailChimp account to
AutoFunnel.
But what if you have a di erent preferred email service? No problem at all.
AutoFunnel.AI o ers full integration with Zapier, allowing you to connect
virtually any service you wish.
Zapier Integration
If you're new to the term, Zapier might sound like something out of a scinovel. But in reality, it's an online automation tool that connects your
favorite apps and services, allowing them to "talk" to each other. Think of
it as a bridge connecting AutoFunnel.AI to another platform of your choice.
It's a highly exible solution, enabling you to customize and automate your
work ows like never before.
So whether you're looking to link AutoFunnel.AI with your email provider, a
customer relationship management tool, or even your favorite social media
platform, Zapier makes it possible. It's yet another powerful tool in your
fi
ff
ff
fl
fl
arsenal, unlocking limitless possibilities for your sales funnel.
As you continue this journey, remember to take each step at your own
pace. Each new skill you acquire is a building block, bringing you one step
closer to becoming a master at creating pro table sales funnels. Happy
fi
building!
Section 4: Facebook Ads Unleashed
Introduction
Welcome to the captivating world of digital marketing, where behemoths
battle it out for your advertising dollars and mind space. In this arena,
three major players vie for supremacy: Google Search, YouTube (owned by
Google), and Facebook. Each wields immense power, but as with all
things, the devil is in the details. So, let's examine these titans more
closely in a round we'll call "The Battle of Behemoths".
Battle of Behemoths: Choosing the Right Platform
Each of these platforms holds sway over vast swathes of the internet and
each brings its own strengths to the table. But like choosing the right tool
for a job, the secret to a successful ad campaign lies in choosing the
platform that aligns best with your product, target audience, and business
goals.
1. Google Search: Google's dominance of the internet search market
makes it a potent tool for keyword-speci c search marketing. It can be
particularly useful when you're ready to scale your business, bringing your
ads directly to people actively searching for related products or services.
However, Google Ads can be quite complex and intimidating, especially
for beginners.
2. YouTube: Google's video-sharing subsidiary, YouTube, excels in
delivering visually compelling, demonstration-based ads. If your product or
fi
service is inherently visual, YouTube ads can work wonders. However, like
its parent company, YouTube's ad platform can be challenging to navigate,
especially for novices.
3. Facebook: Facebook is often my go-to choice for starting new
advertising campaigns, especially for books and courses. It o ers highly
detailed targeting options, an intuitive ad management interface, and the
potential for a wide reach due to its massive user base.
Why are we focusing on Facebook, you may ask? Here are the reasons:
1. Cost-E ectiveness: Compared to Google and YouTube, advertising on
Facebook is typically more a ordable. You can achieve meaningful
engagement even with a relatively small budget, making it an excellent
starting point for beginners.
2. Target Audience: Facebook tends to attract a lot of tra c for
informational products like books and courses, making it a great platform
for the kinds of products we're focusing on.
3. User-Friendly Interface: Facebook's ad platform is signi cantly easier to
navigate than Google Ads or YouTube. Its interface is intuitive and userfriendly, making it a less daunting option for those new to digital
advertising.
In this section, we'll focus primarily on Facebook ads due to these
compelling reasons. While we'll also touch upon keyword-based Google
ff
fi
ffi
ff
ff
Ads towards the end, our primary mission is to help you master the art of
advertising on Facebook. Buckle up, and let's dive into the captivating
world of Facebook advertising.
Chapter 16: The Unconventional Strategy: From Starter to Scale
Digital marketing is a realm of continuous experimentation, analysis, and
optimization. Every successful campaign, regardless of the platform, is
born from a strategic vision, often tailored to the unique characteristics of
the product, the target audience, and the advertiser's budget. Facebook
advertising is no exception. However, my approach diverges from the
norm in a way that it makes the testing phase less costly and more
e ective, and allows for a systematic transition from small-scale to largescale campaigns.
My Facebook advertising strategy can be envisioned as a three-tier
pyramid: At the base, we have the Starter Campaigns; above them, the
Growth Campaigns; and crowning it all, the Mass Scale Campaigns. Each
level corresponds to a distinct phase of your campaign, characterized by
di erent budgets, objectives, and tactics.
Starter Campaigns: Testing the Waters
Starter Campaigns are the initial, low-budget ads you run to test your
book's potential in the market. This stage isn't about making big pro ts,
but rather about gathering invaluable data about your potential audience.
This is where you learn which demographics respond to your ads, which
images or headlines resonate best, and what kind of reception your book
fi
ff
ff
gets.
Starter campaigns are a way of minimizing risk. You're not betting the farm
on a single roll of the dice; instead, you're putting out a small bait to see
what bites. And while these campaigns are running, they're teaching the
Facebook algorithm what kind of people are interested in your book. This
conditions the algorithm to start showing your ads to more similar, and
hence potentially interested, users.
Growth Campaigns: Data-Driven Scaling
Once you have a good chunk of data from your starter campaigns, it's
time to shift gears and move to Growth Campaigns. This is where you use
the data gathered during the starter phase to scale up your e orts. You
start by spending more money, but in a targeted, data-driven way,
focusing on the audience segments that have shown the most interest in
your book.
The Growth Campaigns are still not about massive pro ts; they're about
continued learning, optimization, and incremental growth. You're netuning your ads, trying di erent copy, and testing new images or headlines
based on what you've learned from your Starter Campaigns.
Mass Scale Campaigns: Unleashing the Beast
Finally, when you're con dent about your ads' performance and you're
seeing a consistent, pro table return on your investment, you move into
fi
ff
fi
ff
fi
fi
the Mass Scale Campaigns phase. This is where the magic happens. At
this point, you're not just spending more money; you're investing in a
proven formula.
Mass Scale Campaigns are the apex of this strategy. They can involve
daily spends of $5,000 to $10,000, or even more. But remember, this isn't
reckless spending; it's a calculated investment based on the pro table
returns you've already seen at the Growth stage.
This three-pronged strategy is the backbone of my Facebook advertising
approach. It's designed to minimize your risk, maximize your returns, and
allow you to scale your campaigns systematically, based on real-world
data. Remember, you'd never spend $5,000 a day unless you were earning
signi cantly more in return. And that, dear reader, is the crux of the Money
Machine.
Starter Campaigns: Getting Your Feet Wet
Welcome to the realm of Starter Campaigns. This is where your journey
truly begins. It's the test run, the maiden voyage, the rst step into the
Facebook advertising world, but it's just as critical as the nal stages of
the process. Every dollar spent, every piece of data collected, will
contribute to the growth and success of your campaign. So let's get
started.
fi
fi
fi
fi
Setting Up Your Starter Campaign
The rst thing you need to do is create a campaign in Facebook. For those
unfamiliar, a Facebook campaign is a set of ad sets (we'll talk about this
shortly) that share the same budget, schedule, and bid strategy. These
campaigns should be set as 'Purchase Conversion' campaigns, as our
ultimate goal is to get people to purchase your book.
To create your campaign, navigate to your Facebook Ads Manager and
click on the '+Create' button. Here, you'll need to choose 'Conversions' as
your marketing objective. You'll then need to name your campaign.
Choose a name that clearly de nes the campaign for future reference.
Ad Sets and the $8 per day Budget
An ad set is a group of ads that share the same budget, schedule,
targeting, and bidding methods. Each campaign can contain multiple ad
sets, and this is where you'll decide who sees your ads, where they'll see
them, and how much you're willing to spend on them.
For your starter campaign, we're going to create one ad set with a daily
budget of just $8. You might be thinking, "$8 a day? That's nothing!" But
remember, at this stage, our goal isn't to get massive sales; it's to gather
data and test if our sales page will convert. We want to be cost-e ective
during this testing phase.
To set up your ad set, select your newly created campaign, then click
'+New Ad Set.' Name your ad set, set your daily budget to $8, and choose
ff
fi
fi
'Conversions' as your optimization for ad delivery.
Settings: Location, Demographics, Interests
For your starter campaign, most settings can remain at their defaults
except for location, demographics, and interests.
For location, start with English-speaking countries like the USA, Canada,
Australia, and the United Kingdom. This can be adjusted later as you get
more data about where your sales are coming from. Be cautious about
going worldwide initially. There is a risk of your budget getting consumed
by lower-performing countries.
For demographics, you need to think about your ideal reader. What gender
are they? What age group do they belong to? If you're unsure, feel free to
ask me (ChatGPT) for the best demographics for your market, and I'll be
more than happy to provide some suggestions.
For interests, again, think about your target audience. What are their
hobbies, what kind of pages do they follow, what other authors or books
are they interested in? It's important to select one interest topic per ad set.
For instance, if you choose 'Marketing,' you can combine Digital
Marketing, Search Marketing, and A liate Marketing, but you wouldn't
add in something like 'Business Authors.' This keeps your ad sets more
ffi
fi
speci c and targeted.
When setting these parameters, keep an eye on the audience size meter
on the right side of your screen. It's a good practice to aim for the upper
yellow zone, which indicates a relatively speci c but sizable audience.
Crafting Your Ads
Once your ad set is ready, it's time to create your ads. For each ad set,
you should create 10 ads, with variations in images and descriptions. Use
Canva or any other graphic design tool you're comfortable with to create
engaging ad images. The ad descriptions can be crafted using ChatGPT,
which can generate compelling ad copy for your book.
When adding images and text to your ads, ensure they align with
Facebook's advertising policies. Keep your text concise and engaging,
and your image free from too much text overlay. As for the use of Dynamic
Creative, I recommend turning it o for now. While this feature allows
Facebook to mix and match your ads' elements to nd the best
combination, it can complicate things when you're duplicating campaigns
and can make it harder to discern which speci c ads are performing the
best.
Replicating Success: Duplicating Your Ad Set
Now that you have your rst ad set and its ads ready to go, you can
duplicate this ad set if you want to create more for your starter campaign.
Keep in mind your total budget, which is the amount you are comfortable
fi
fi
fi
ff
fi
spending each day. For example, if you're comfortable spending $25 a
day, duplicate your ad set three times. This will result in a total daily spend
of $24 ($8 x 3), just under your maximum budget.
The duplication process is straightforward. In your Ads Manager, select the
ad set you want to duplicate, and then click 'Duplicate.' You'll then have
the option to make adjustments to the duplicated ad set if needed.
This is your starting point, the launch pad for your Facebook advertising
journey. Keep your expectations in check, your budget under control, and
your
Growth Campaigns: Scaling Your Success
After letting your Starter Campaigns run for a few days, it's time to dive
into the data and lay the groundwork for our next step: Growth
Campaigns.
Analyzing Your Starter Campaigns
As you analyze your Starter Campaigns, there are several key things you
need to consider. The presence of sales is, of course, the most direct
indicator of a successful ad set. If one of your ad sets has generated sales,
that's a clear sign of its potential. But remember, not all gold glitters in the
initial phase. Sometimes, a campaign may not have sales yet but could
still be promising.
For ad sets that have not resulted in sales, we look at two key factors:
1. Click-Through Rate (CTR): CTR is a metric that shows what percentage
of people who've seen your ad have clicked on it. It's calculated by
dividing the number of clicks your ad receives by the number of times your
ad is shown (impressions) and multiplying by 100 to get a percentage. If
the CTR is under 1%, it typically indicates low interest from the audience
or a misalignment between your ad and its target audience. You should
consider pausing these ad sets as they're unlikely to yield satisfactory
results.
2. Number of Clicks: If your ad set has received more than 75 clicks
without a sale, this could be a red ag. It's reasonable to expect a sales
page to convert at a rate of 2-4% for a book priced around $5. This
conversion rate means you should anticipate a sale every 25 to 50 clicks.
Remember, Facebook typically targets users it deems most likely to buy
your product initially. Hence, the rst 1-2 weeks of ad performance can
often be more promising than subsequent weeks.
It's also worth noting that the more you run Facebook ads successfully,
the better the algorithm gets at targeting potential buyers. This is due to a
concept called "training the pixel," which we'll delve into later.
Transitioning to Growth Campaigns
Once you've identi ed the successful ad sets from your starter campaigns,
fl
fi
fi
you're ready to take the next step and transform them into Growth
Campaigns. How? Increase the daily budget for each successful ad set
incrementally and consistently, as long as they remain pro table.
If you observe that these ad sets continue to perform well, meaning they
maintain pro tability even as you consistently increase the budget, it's
time to duplicate the entire Starter Campaign and upgrade it to a Growth
Campaign.
When creating a Growth Campaign, you start by duplicating your
successful Starter Campaign. Once duplicated, modify the daily budgets
to a higher amount - an amount you're comfortable spending. I generally
recommend around $100 per ad set, but this gure could vary based on
your budget and the pro tability of the ad set.
Monitoring and Scaling Your Growth Campaign
In this phase, your goal is to watch your Growth Campaign closely,
ensuring that you increase the daily budget by no more than 20% each
day if it's successful. Remember, this isn't about pushing your budget to
the limits; it's about scaling steadily and maintaining a stable cost per
action (CPA), which, in our case, refers to the cost per sale.
The critical milestone in your Growth Campaign is hitting 50 sales in a
single ad set while keeping a steady CPA. Once you achieve this, it's time
to move to the next exciting phase: Mass Scale Campaigns. These are
campaigns with substantially larger budgets, capable of generating sales
fi
fi
fi
fi
on a much larger scale.
Scaling from Starter Campaigns to Growth Campaigns is a process that
requires careful analysis, thoughtful decision-making, and a bit of courage.
With your nger on the pulse of your campaign's performance, you can
make the right decisions and inch ever closer to creating your very own
fi
Money Machine.
Chapter 17: Mass Scale Campaigns: From A Spark To A Flame
While Starter and Growth Campaigns lay the foundation for your
advertising success, the real game-changer lies in Mass Scale Campaigns.
This is where the true potential of Facebook advertising unfolds. However,
the journey to launching a successful Mass Scale Campaign is not a walk
in the park. In my experience, it only happens about to about 10% of
successful campaigns… and that’s with my personal track record after
doing this for 15 years and spending millions of dollars on ads.
Mass Scale Campaigns demand a higher level of sophistication and
alignment between all elements of your advertising strategy. Your sales
copy must convert at an exceptional rate, your ads need to trigger a high
Click-Through Rate (CTR), and your audience engagement must be stellar.
In essence, your audience should be so captivated by what you're o ering
that they're actively engaging, commenting, and sharing your content.
Such campaigns take time to materialize, so don't expect immediate
success. However, when the elements align, it's truly a sight to behold as
your sales and engagement skyrocket.
Structure of a Mass Scale Campaign
Unlike Starter and Growth Campaigns, Mass Scale Campaigns typically
contain fewer ad sets. However, these ad sets are usually broader in terms
ff
of interest groups, geographic targeting, and demographic spread. If your
Mass Scale Campaign is too narrow, it might struggle to spend the budget
e ectively due to the limited audience size.
Once you identify an ad set ready for Mass Scale, duplicate it and assign a
larger budget. While the budget amount will vary based on your comfort
level and past campaign performance, I typically allocate between $500
and $1000 per ad set. While this may sound daunting, remember that you
wouldn't be considering a Mass Scale Campaign unless you were already
making signi cantly more than this from your existing campaigns.
Scaling and Optimizing Your Mass Scale Campaign
If your Mass Scale Campaign proves successful, it might be tempting to
further increase the budget. However, I've found that doing so at this stage
can sometimes disrupt campaign performance. Instead, I recommend
experimenting with similar interest groups and allocating larger budgets to
these new tests.
An additional tactic to consider, particularly if your pixel has been welltrained with about 1,000 sales, is setting up what I call a "mass wide"
campaign. This campaign type abandons speci c targeting parameters
entirely. Instead, it opens up the targeting to include every single user on
Facebook and Instagram worldwide, irrespective of their interests or
demographics. Essentially, you're letting Meta's algorithms decide who to
fi
fi
ff
show your ads to based on the wealth of data they've gathered.
If you can build a Mass Wide campaign, that’s when you build a true
money machine that SCALES. It’s rare, but it’s badass when it happens.
It's okay if you don't achieve a Mass Wide campaign right out of the gate.
It's a signi cant milestone that many entrepreneurs strive to reach, and
missing the mark initially should not deter you from your journey. But when
you do strike gold and unlock the true potential of your Mass Wide
campaign, that's when you've truly created a 'Money Machine.'
Once you have this 'Money Machine' up and running, one crucial point to
remember is to frequently 'REFRESH YOUR ADS.' Given the massive
scale at which these campaigns operate, you're reaching a colossal
number of people, and inevitably, some will start seeing your ads
repeatedly.
This is where ad fatigue sets in. Your audience becomes so familiar with
your ads that they start glossing over them, leading to decreased
engagement and conversion rates. To combat this, you must keep your ad
content fresh and engaging, refreshing your ads on a WEEKLY basis.
The success of a Mass Wide campaign, while rare, is a golden opportunity.
It presents a rare chance to reach an incredibly vast audience and achieve
extraordinary success. It's a eeting moment that, when it comes along,
should be seized with both hands.
So, prepare yourself for this intense yet fun ass ride. Strive for it, learn
fl
fi
from your campaigns, and when the moment comes, jump in as hard as
you can. Remember, your journey towards nailing a Mass Wide campaign
is the ultimate testament to your resilience, persistence, and ability. You're
on the path to creating not just a business, but a thriving, potent 'Money
Machine.’
ff
When you get one, it seriously hits di erent.
Chapter 18: Youtube and Google Ad Secrets
While Facebook and Instagram are powerful advertising platforms, we
cannot overlook the potent impact that Google Ads can have on your
business. The mammoth search engine processes more than 3.5 billion
searches per day, o ering enormous potential to reach a broad and
diverse audience. Here, we'll delve into the world of Google Ads, focusing
on keyword advertising and how it can fuel your growth, and also touch
upon YouTube advertising, which has its unique bene ts and applications.
Google Ads: Keyword Advertising
Google Ads, speci cally Keyword Ads, operate on a pay-per-click (PPC)
model where you bid on keywords relevant to your business, and your ads
appear in Google's search results when users type in those keywords. The
beauty of keyword advertising lies in its precision - you're targeting
individuals actively searching for what you o er, resulting in high-quality
leads.
The rst step in leveraging Google Keyword Ads is to identify the right
keywords for your market. This task demands a deep understanding of
your audience and what they're likely to search for. Various tools, such as
Google's Keyword Planner, SEMrush, and Ahrefs, can aid you in
identifying keywords relevant to your business. It's not just about selecting
high-volume keywords but also considering the searcher's intent,
fi
ff
ff
fi
fi
competition, and cost-per-click.
Next comes setting up your keyword ad. Begin by logging into your
Google Ads account and select the '+ New Campaign' button. Choose the
goal that aligns with your marketing objective and then select the 'Search'
campaign type. You'll be guided through a series of steps, such as setting
your geographic location, language, budget, bidding, ad extensions, and
more. Pay attention to your 'Ad Group,' as this is where you'll input your
keywords.
Always remember to bid on your actual product or brand name. As
counterintuitive as it may seem, you must protect your brand name from
being usurped by competitors in the search results. If you don't bid on
your brand name, your competitors will, and their ads might appear when
someone searches for your brand. Similarly, be proactive and bid on your
competitors' names as well, making sure your product or service gets
visibility when someone searches for them.
YouTube Advertising
Google's dominance extends to YouTube, the world's second-largest
search engine. YouTube's unique advantage lies in its ability to reach
certain niches more e ectively. It's particularly e ective for targeting the
gaming industry, cryptocurrency enthusiasts, and Generation Z, who
consume a vast amount of video content.
YouTube advertising involves di erent ad formats such as Skippable In-
ff
ff
ff
Stream Ads, Non-Skippable In-Stream Ads, Discovery Ads, and Bumper
Ads. Each has its unique features and bene ts, and you must choose the
one that aligns best with your marketing objective.
Creating a YouTube campaign is similar to setting up a Google Ads
campaign. However, you'll choose 'Video' as your campaign type instead
of 'Search.' Crafting compelling video content and writing engaging
descriptions and tags are critical elements for success on YouTube. Be
sure to monitor your analytics, measure your ad performance, and
optimize your campaigns for better results.
In conclusion, while Facebook is an excellent platform for running ad
campaigns, Google Ads and YouTube should not be overlooked. Their vast
reach, precise targeting capabilities, and diverse ad formats make them
indispensable tools in your advertising arsenal. Remember, in the world of
digital advertising, diversity is key. A multi-platform approach allows you to
capitalize on the unique bene ts of each platform, reaching your audience
in more ways, and growing your business more e ectively. So, explore,
experiment, and nd the perfect mix of platforms that work best for your
ff
fi
fi
fi
brand.
Book Conclusion: Harnessing AI, Building Success
Well, here we are, standing together at the end of an incredible journey.
The journey of writing this book has been as exhilarating for me as I hope
it has been enlightening for you.
With each chapter, as I notated and carefully relayed my strategies and
experiences, my trusty AI counterpart - ChatGPT - brought them to life
with its vast linguistic capabilities. Together, we created a book that is both
uniquely mine and refreshingly insightful. This is not some regurgitated u
from a thousand di erent sources; this is my business, my strategies, and
my success, translated into a comprehensive guide for you.
The secret to creating fantastic books with AI isn't to demand, "Write me a
book," because, as of now, that won't yield the best results. The true value
lies in using AI as a tool, just like we did, to bring your vision and ideas to
life. You create the outline, you provide the foundation, and AI builds an
amazing structure on top of it, reducing your workload while maintaining
your authenticity.
This book was written using our new software, Bookle.AI, a platform that
allows you to seamlessly integrate your inputs into each chapter. Although
it's yet to be released as of this writing, keep an eye out. There's nothing
quite like it on the market.
As we step into the conclusion, I want you to take a moment and marvel at
ff
fl
ff
the era we live in - an era where you can create books, courses, website
funnels, and so much more with the power of AI. An era where tools like
Facebook ads can drastically change your life.
Throughout the chapters of this book, we've given you the keys to unlock
the full potential of these tools. You now possess all the knowledge you
need to build your very own money machine. A machine so e cient that
for every dollar you put in, you get two out. Once you experience this,
you'll realize just how fun and, honestly, addictive it can be.
Writing this book was an absolute pleasure. Unraveling my processes and
sharing my secrets with you has been an enriching experience. I hope the
insights you've gained here can be a springboard for your success and
that you use these strategies to build your empire, just as I did with mine.
So, here's to your journey ahead! I wish you the very best of luck and
much success. Don't forget to stay connected with me on social media for
more insights and updates.
Best,
Trey Smith
Instagram
ffi
Facebook