Influence model Problem Solving © Copyright 2020 McKinsey & Company. This material contains the confidential and proprietary information of McKinsey & Company and is intended solely for your internal use and may not be reproduced, disclosed or distributed without McKinsey & Company’s express prior written consent. Influence model Core content Fostering understanding and conviction Role modeling “…I see my leaders, colleagues, and staff behaving differently.” “... I understand what is being asked of me, and it makes sense.” “I will change my mindset and behavior if …” Developing talent and skills “…I have the skills and opportunities to behave in the new way.” Reinforcing mechanisms “…I see that our structures, processes, and systems support the changes I am being asked to make.” McKinsey & Company 2