“Network Community”: A group of people focused on a common interest
1. An influencer is the point of contact who has credibility within a certain type of community. For
example, the Executive Director of the local chamber of commerce has access to all the business
owners in the community.
2. The community are those people who trust the influencer. These are people who listen to the
influencer and become potential referral sources.
3. People in the community have done business with the influencer before and refer business to
them.
4. People in the community could be other influencers who will extend this network.
5. Example: Real Estate Agent is the influencer. The community could be an insurance agent, banker,
attorney, contractor, pest control owner, heating/air business owner, etc.
6. All of these contacts could be potential referral centers of influence.