2nd Semester
1. Come up with any word associated with communication?
2. What does communication mean?
3. How important is communication to your personal and
professional life?
Get a pen and a paper and answer the following from 0-3
being: 1=never, 1= seldom, 2= sometimes, 3= usually
1. I acknowledge the barriers to communication and address them
effectively.
2. I adjust to my audience’s needs, interest, values, and beliefs.
3. I am clear with my purpose.
4. I am confident.
5. I give timely and specific feedback.
6. I keep an open mind.
7. I keep my message short but complete.
8. I listen attentively.
9. I observe verbal and non verbal messages effectively.
10. I support my message with facts.
Score: 28-30= Advance
23-24=Approaching Proficiency
24-27= Proficient 21-22=Developing
20 and below= Beginning
1. Explain the various communication
models and how they help in
understanding the
communication process;
2. Determine the principles for effective oral and written
communication;
3. Point out the ethical issues involve in communication;
and
4. Recognize the importance of code of ethics in
communication.
•Man can not communicate.
•Communication is very powerful.
•Everything created by the great Creator is
incessantly engaged in various forms of
communication.
•We are always engaged in almost all sorts of
communication.
•Communication is something continuous and may
not have a definite end.
 Communication is the process of
people reacting to the various
attitudes and behaviors of other
individuals.
 It allows us to receive, transmit, and
retain messages and information.
Communication Model
What then is purposive communication?
Purposive communication
•is an intentional communication that happens
within the bounds of specific contexts.
•is a communication applied in a specific setting,
environment, scene, social relations and
culture
Contexts
 affects the process of sending and
receiving of messages; semantics or
meanings, choice of channels, words
and methods of delivery.
Context includes:
1.Settings or environment
–family, school, workplace, religious
communities
2.Social relationships
–friends, husband and wife, parent child,
colleagues/boss-subordinate in the office
3.Scenes which include place,
time and occasion
–business meeting, job interview, social
gathering
–parties, weddings, etc.)
4.Culture
–history, tradition, beliefs, norms, values
Verbal
Non-Verbal
Elements/Components of Communication
1.Sender–source of idea (from WHO)
2.Message -the idea being communicated (WHAT)
3. Encoding – process of transferring message
4. Channel– the medium (HOW)(email, calls, memos)
5.Decoding – the process of interpreting the encoded
message.
6. Receiver –where the message is going (to WHOM)
5. Feedback – To confirm recipients understanding
6. Context /Environment – The place, feeling,
mood or condition of both sender or receiver.
7. Barriers – culture, individual differences,
language used, noise, past experiences,
status.
CULTURAL
SENSITIVITY
CAPTIVATING
1. Know your Purpose in communicating
2. Know your audience.
3. Know your topic.
4. Adjust your speech or writing to the context of
the situation. (language, environment)
5. Work on the feedback given you.
Principles of Effective Verbal
Communication
1. Be CLEAR with your purpose.
2. Be COMPLETE with your message.
3. Be CONCISE.
4. Be NATURAL with your delivery.
5. Be SPECIFIC and TIMELY with your
feedback.
ETHICS – A branch of philosophy that focuses on
issues of right and wrong in human affairs.
ETHICAL COMMUNICATOR
1. Uphold Integrity- be truthful and accurate with your
judgement
2. Respect diversity- show compassion and consideration on
others beliefs
3. Observe freedom of expression effectively – be careful on what
and how you say your words
4. Promote access to communication – give others opportunity to
express
5. Be open-minded –accept other views which may conflict yours.
Listen and process views of others, learn to reconcile with
yours.
6. Develop your sense of accountability – be responsible of your
actions. Good or Bad.
Performance Task:
1. Watch the video assigned to your group an
have a group discussion about the video.
Each group is given 5 minutes for the
group discussion in the main meeting.
MAKE SURE EACH MEMBER HAVE GIVEN
TIME TO SAY SOMETHING ABOUT THE
TOPIC.