ENTREPRENEURSHIP Grade and Section: HUMSS 12-05 Cordiality Group #: 1 Leader: Denila, Fritzie Divah P. Members: Alipe, Mark Daniel D. Calinawan, Abegail Joyce R. Ducay, Sharrah Marie D. Lapis, Joyce Ann L. Libre, Sarah Mae B. PRODUCT The most important feature of paper anklets is that they are sustainable and ecofriendly alternative to the conventional metal or plastic anklets. They are made from recycled paper or sustainably sourced paper, which helps reduce waste and conserve natural resources. Additionally, they are lightweight, comfortable to wear, and can be customized with unique designs, colors, and patterns, making each anklet truly one-of-a-kind. They can be an excellent accessory for eco-conscious individuals who want to add a touch of style to their outfit while supporting sustainable fashion. By using this product, you enable yourself to achieve a chic and refined appearance while fostering and helping the community to reduce waste products by recycling used paper into anklets. These are a few advantages that customers of the product can enjoy: Cost-Effective. Paper anklets are relatively cheap compared to other types of anklets, making them more accessible to those on a budget. Environmentally Friendly. Paper anklets are biodegradable and do not leave any harmful residue in the environment like synthetic materials. Customizable. Paper anklets can easily be decorated with different colors, patterns, and designs, making them a fun accessory for events and parties. Lightweight. Paper anklets are lightweight, making them easy to wear and comfortable for long periods of time. Hypoallergenic. Paper anklets are less likely to cause irritation or allergic reactions, making them suitable for people with sensitive skin. These are the after-sale service that the product can offer: Warranty. Following your purchase, we’ll provide a one-day warranty. Follow-up. A product evaluation and rating system will be used to gather feedback and follow-up on the products. This will make it easier for the business to make future improvements and innovations that will enhance and develop the product to appeal to the target market. CUSTOMERS DEMOGRAPHICS Age Gender Location Income Level Social Class & Occupation Education DATA 13 to 40 years old All gender Public places 30,000 below monthly income Low and middle income class Student, graduates, undergraduates, and professional Others (specific in your This is primarily for fashion-conscious customers or industry) those who frequently wear anklets COMPETITION All business faces competition. In all aspects, there is always a competition and competitors. The indirect competitors of the product could be other types of jewelry, such as bracelets, necklaces, earrings, or even fashion accessories like scarves, hats, and bags. These products may be used by customers as an alternative to anklets or other jewelry pieces. Additionally, other types of adornments like body piercing, tattoos, or henna art may also be indirect competitors. Bracelets are considered as the company’s important indirect competitor of paper anklets because they serve the same purpose of enhancing the wearer's appearance and adding a decorative touch to their outfit. Both accessories adorn the wrist or ankle, respectively, and can be used to accessorize various outfits. As such, they compete for the same target audience: those who are looking to enhance their appearance with decorative accessories. However, bracelets and paper anklets may differ in the materials used, designs, and price range, which can affect the target market, production costs, and marketing strategies. The product we are selling is trendy and will thus help us draw more customers. The materials we utilize to create it are also exceptionally distinctive and environmentally sustainable. Paper anklets are eco-friendly and sustainable, as they are made from recycled paper materials and do not contribute to environmental pollution. Paper anklets has several advantages: Eco-Friendly. Paper anklets are made of recyclable and biodegradable paper, making them environment-friendly. They do not cause harm to the environment as they disintegrate into the soil without leaving behind any toxic residues. Cost-effective. Paper anklets are affordable and cost much less than metal or other types of jewelry. Lightweight and comfortable. Paper anklets are lighter in weight than metal or other types of anklets, which makes them comfortable to wear for long periods. Safe. Unlike metal anklets, paper anklets do not cause skin irritation or allergies, making them safe for everyone, including people with sensitive skin. PROMOTION We will widely spread the information about our products through advertising it on Facebook. We chose Facebook as the method of advertisement because it is one of the commonly used social media platform by most people. We believe that if we post it through the chosen type of social media, many people will get some idea about our products. Here are some possible ways to advertise paper anklets on Facebook: 1.Create a visually appealing image of the paper anklets and use it as the ad's main picture. Ensure that people can see the details and colors of the anklets clearly. 2.Highlight the unique features of the paper anklets, such as their eco-friendliness, durability, and versatility. Use catchy phrases to draw attention, such as "Step up your style game with our paper anklets!" 3.Leverage Facebook's targeting options to reach people who are interested in sustainable fashion, handmade jewelry, or boho-chic accessories. You can also target specific demographics or locations if your anklets appeal to a particular audience. 4.Encourage engagement by asking questions or soliciting feedback from your target audience. For example, you could share a post asking people to share their favorite outfit to pair with paper anklets, or run a poll to see which design is the most popular. LOCATION Our chosen location is very important because it can lead our desired customers to easily see our product whether they are ought to buy it or not. As long as they were able to check the materials that we offer to them then tendency is that we might have a chance to explain how well our product is. We all know that a public places contains a lot of people, therefore if you are planning to create a business there, it is better. Being visible to the public is a benefit of conducting a business. DISTRIBUTION CHANNELS Direct distribution will be used to market and sell our goods. In which our customers will buy our stuff straight from us. In this method, we could directly show our product to a potential buyer and increase sales. For those customers who choose not to buy it at our physical store, we might also sell our goods through an online platform.
