Safety ON
Presented by Safety Net
By: Group 71
Fiza Khalid, Rehan Meghani, Mouhamad Zaghloula,
Huang Yuxiang, Danial Saarsam, Anushka Menon
Who we are (Fiza)
Safety Net
•
Company working to progressively end genderbased violence against women.
•
Reduce possible forms of violence including human
trafficking and verbal/physical abuse through
our product, "Safety ON"
Our Audience
•
Intended for women aged 17-30 within Canada, who
are afraid of being victimized by acts of injustice.
Why?
•
49% of men feel safe walking alone in the
neighborhood after dark
•
This is a massive difference to only 29.4% percent
of women feeling the same way.
2
About the Product - SWOT Analysis
Strengths
Weaknesses
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Severity buttons - Get women the help they need based on
the severity
Disguised as jewelry – Harder to identify it
Product is offered battery or charged

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Budgeting issues at the beginning. This would predominantly
impact our marketing strategies.
Organic social media marketing can take us some extra time
Our competitors are well-settled in the market
Opportunities
Threats


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We have strong opportunities in the future to develop our
brand
Once we generate enough sales, we would shift from an
organic social media model to paid ads

Our product is quite lucrative and as such many other
brands can enter the market after we do
We could also be vulnerable to lawsuits
3
Unique Selling Proposition (Mohammed)
• Innovative jewelry to keep people safe as well as
stylish at the same time
•
Electric/battery powered to be alert at all times
• Cheap and cost effective
• Different buttons for different emergencies
• Many choices of different accessories to match the
occasion
• Trackable at all times
4
Why we're different from our competition (Greg)
• Our products are more diversified
• “Safety On” materials used to achieve waterproof
level
• We have two alert systems
• Cheaper unit price for "Safety On" products
5
Go to Market Strategies (Rehan)
•
•
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Organic Social Media Marketing
Ad-based Marketing- CPM
Implementing SEO strategies
Women Empowering NGO'S – PR
Promoting Values
6
Investments and Budget (Anushka)
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