1 Ermias Nigatu Com: questions/ Cntxs/ Theory Dr.Susan Sci 28, April 2023 Part 1: Communication is social interaction through symbols and message systems- Gerbner (1966) Communication among human beingsis the art of transmitting information, ideas, and attitudes from oneperson to another.- Emery, Ault, and Agee (1963) Psychologist Albert Mehrabian is famous for his research on nonverbal communication, and he found that only 7% of communication is verbal, while 93% is nonverbal. He said, "words are only a small part of the message we convey." The National Communication Association defines communication as "the study of how people use messages to generate meanings within and across various contexts, cultures, channels, and media." Media scholar Marshall McLuhan famously said, "The medium is the message." This means that the way a message is conveyed (e.g., through television, radio, or the internet) is just as important as the message itself. “How Much of Communication Is Nonverbal?: UT Permian Basin Online.” UTPB, November 3, 2020. https://online.utpb.edu/about-us/articles/communication/how-much-of-communication-is-nonver bal/. McLhunan, MARSHALLm. “(PDF) Marshall McLuhan's Understanding Media: The ... Researchgate.” The Medium is the Message. Accessed April 29, 2023. 2 https://www.researchgate.net/publication/339659279_Marshall_McLuhan's_Understanding_Med ia_The_Extensions_of_Man_An_Analysis_of_How_the_Medium_is_the_Message_Challenges_ Conventional_Thought_About_Mans_Relationships_with_Technology. CommonalitiesCommunication is a topic with many branches of definition. One’s perspective of communication can differ from another based on experience’s, cultur, and influence. In the five definitions of communication listed, there are many commonalities. The first being communication involves the transmission of information, ideas, or attitudes from one person or a group to another. It also conveys the importance of non-verbals such as symbols and message systems. Communication is also something that is a social interaction, which suggests that it occurs in context of social relations and cultural norms. It is also important that communication is the process of creating shared meaning and understanding different individuals and groups. Diffrencess There is different meaning of communication depending on the lens it is viewed, therefore there are differences in different communication definitions. One difference is in the emphasis placed on the transmission of information, ideas, or attitudes. While one definition pushes this aspect of communication, other definitions highlight the role of symbols and message 3 systems or the creation of shared meaning and understanding. Another difference is in the focus on social interaction. While one definition emphasizes the social nature of communication, others may not explicitly mention this aspect or may emphasize it in a different way. A third difference is in the channels and media through which communication can occur. While all the definitions mention various channels and media, some may focus more on one type of communication over another.Additionally, some definitions emphasize the importance of nonverbal communication (e.g., body language) over verbal communication, while others highlight the importance of both forms of communication. Finally, while all the definitions acknowledge the importance of the medium or channel through which communication occurs, some place greater emphasis on this aspect than others. For example, one definition states that the way a message is conveyed is just as important as the message itself, while others do not emphasize this point as strongly. Part 2: Communication is the exchange of information through verbal and non-verbal to bring some level of impact and understanding with another. This definition is one that highlights two areas in communication. The first highlights on the use of verbal and non-verbal. Verbal and non-verbals are constantly used in conversation and are very important as they facilitate how a conversation goes. Verbal communication provides the content of the message while nonverbal communication conveys the context and emotional tone of the message. Second is the level of impact one brings in communication is important. Communication is a social interaction that influences reputation, crediblity and much more. For that reason every communication has a certain motive and brings importance to impact. Impact in a communication is also a tool of 4 measurement for the speaker and listener. Impact can depend on the form of intent a speaker or listener might have. Some speakers target emotional responses from their listenersm, but Listeners can also impact a speaker through their reaction. The use of verbal and non-verbal is also a heavy dictator of the level of impact one might wish to bring to a communication. I believe this definition of communication is something that can be seen in any scenario. One scenario could be The president of a nation giving a speech. When addressing a nation a president biggest goal is to leave a lasting impact on the citzens. To do that a president must present themselves as clean, proud, confident. In other words a president must establish credibility in his mannerism before attempting to establish credibility verbally. Presidents are criticality judged from the way they speak to the way the walk. After all that a president must effectively inspire and reassure their people of whatever issue is in context. In this instance Non-verbals is so important because it speaks to the level of care a president has for his or her people. In a communication non-verbals effectively convey the level of care and attention one has to the another. In a presidents case a failure to effectively show proper non-verbal and verbal crediblity can result in lack of faith from citzens and other nations across the world. In class we spoke about Public Relations and the type of works that are put in to have a good PR system. I find that knowing the fine line between verbal and non-verbal is very important. Non-verbals are very important but in terms of PR i belive verbal credibility is very important. A company should know the level of trust they have in their community. This allows PR to determine actions pertaining to the context. If a there is a high level of trust in a company within a community then the verbals this company communicates will be looked at to a higher regard. PR’s must always look at what type of actions must be completed to have an effective 5 impact on its consumers. In this sense Public relations is diffrent from presdiantial speeches because the varying of non-verbal and verbal actions. Part 3: In my communications classes i want to develop the ability to critically anyalze messages. My goal is to apply Communication skills into my buisness major because I believe critical analysis of a message to be an essential skill.Effective communication is crucial for any business, whether it is communicating with clients, customers, or employees. Critical analysis skills help in understanding the complexity of communication and the impact that messages can have on various stakeholders. One of the primary reasons for learning critical analysis skills as a communication and business major is to understand communication processes. As a communication major, I will study various communication models and theories, which help in understanding the process of creating, transmitting, and interpreting messages. This knowledge is critical in business, where the ability to communicate effectively can impact the success or failure of a company. In addition to understanding communication processes, critical analysis skills help in developing critical thinking skills. Critical analysis requires you to evaluate messages, identify issues, and consider multiple perspectives. This type of thinking is essential for making informed decisions in business. It helps in identifying potential risks, opportunities, and challenges that may arise from communication decisions. Moreover, critical analysis skills help in identifying biases and understanding the impact of communication on various stakeholders. As a 6 communication and business major, I will learn about different communication channels and media, including digital communication, social media, and advertising. Critical analysis skills help in identifying potential biases or misleading information that may exist in these channels, allowing me to make informed decisions about the content that I create and the messages conveyed. To summarize, learning to critically analyze messages is an essential skill for communication and business majors. The ability to evaluate messages and understand their impact on stakeholders is critical in making informed decisions in business. As a communication and business major, developing critical thinking skills and understanding communication processes are essential for success in the field.
