1. Explain the reward punishment model of ethical behavior in business.
2. What is Corporate Social Responsibility? Cite a company doing the CSR program
3. Explain the Pyramid of Corporate Social Responsibility.
4. What is the external environment of marketing, and explain how it affects a firm?
5. What are the social factors that affect marketing?
6. Identify the impact of technology on a firm.
7. Discuss the political and legal environment of marketing.
8. Explain briefly the basics of foreign and domestic competition.
9. What is the importance of global marketing? Cite an example
10. What are the external environment facing by the global marketers?