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TEAM
WORKAHOLICS
Tanvin Mahmud Tonmoy(Leader) ID: 2211365030
Prepared For:
Mgt212.13
Sabbir Hossain Nur
ID: 2212266630
Summer 2022
Ruaid Rahman
ID: 2212606030
Shahid Hossain
Md. Mahbubur Rahman
ID: 2211805030
North South University
Mehbul Alam
ID: 2212921630
Sumaiya Sultana
ID: 2211418030
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Table Of Contents
(I)
Methodology …………………………………….. 03
(II)
Limitations …………………………………….. 03
(III)
Executive Summary ……………………………... 04
(IV)
Mission Statement ……………………………….. 05
(V)
Vision and Slogan ………………………………... 05
(VI)
Organogram ………………………………………. 06
(VII)
Officers of the company …………………………... 07
(VIII)
Situational Analysis ……………………………….. 08
• Internal Factors ……………………………. 08-10
• External Factors …………………………
(IX)
10-11
SWOT Analysis ……………………………………. 12
• Strengths ………………………………. 13
• Weaknesses …….……………………
• Opportunities ……………………
• Threats …………………………….
14
14-15
15
(X)
Objectives of the company ………………………. 16-18
(XI)
Management Issues ………………………………. 18
• Organizational Structure …………… 19
• Leadership Style …………………..
19
• Departmentation ……………………. 20
(XII)
Observation ……………………………………….. 20
(XIII)
Recommendation …………………………………. 21
(XIV)
Conclusion ………………………………………… 21
(XV)
Bibliography ………………………………………. 22-23
(XVI)
Appendix ……………………………………………. 24-25
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Methodology
Methodology refers to the tools, techniques, and procedures utilized to collect, analyze, and
interpret data. (zenkit.com)
While preparing this document, we used references from the internet, blogs, and other
resources to create this compiled report with the general aspect of viewing the big
organization to get a general view of the report together. We take an interview with the
company’s manager for gathering information in terms of this report and establish the goals
and tackle the internal and external variables as well as management challenges, which is
particularly significant in making this report the source of information for this big
organization. We, as a group, created this report using this source and the tools available to
us, to highlight the difficulties and try to fix them with futuristic aims.
Limitations
While discussing restrictions, the report we produced also included restrictions while
maintaining our objective. Gazi Group is a big company that has many sister companies. This
is not a limited company. For this reason, when we interview Gazi Group’s manager, he did
not agree to give us their annual financial statement. As a result, we are unable to add the
financial statement to the executive summary.
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Executive Summary
One of the most well-known firms in the nation, Gazi Group has a long history in the
manufacturing, trading, distribution, ICT, communication, real estate, banking, insurance,
and media industries. For the past 35 years, the Gazi Group and its Strategic Business Units
have operated profitably. The Gazi Group was founded in 1974. This group is one of
Bangladesh's top commercial organizations in the rubber and plastic industries. The founder
of this company is Mr. Golam Dastagir Gazi. His purpose in building this company is not
only for profit but also for the progression of the nation and for serving the nation. (gazi.com)
Gazi Group is not a limited company. That’s why it has many sister companies. It has a wide
variety of products such as pumps & motors, tires, doors, tanks, sinks, rubbers, plastics, fittings,
tube well, toys, gas stoves, and thread tape. Corporate social responsibility (CSR) is a selfpolicing business model that aids an organization in being socially accountable to its
stakeholders, the public, and itself. The Gazi Group aspires to serve as a role model for
individuals who interact with its business segments. The Gazi Group’s CSR program aims to
benefit the environment, partners, stakeholders, society, and the workforce.
The following are the areas of the Gazi Group's CSR initiatives where the group is actively
involved and apparent:
1.Primary and Secondary Education
2. Women Empowerment
3. Rural Education
4. Skill Development Training
5. Girl Child Education
6. Special Care Programs for Underprivileged Children
7. Tree Plantation
8. Safe Drinking and Water Projects
9. Sports and Academy
10. Renewable energy and Recyclable Products
11. Association with NGOs for Proper Sanitation and Basic Hygiene
(gazi.com)
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Mission Statement
Gazi Group and its Strategic Business Units strive to be the Industry Leader in terms of
product quality and service. The Companies are intensely committed to accomplishing
Consumers’ Demands through Innovation as all the companies respect Consumers’ desires
and tastes. Considering the Importance of the Consumers, the companies always bring in the
latest technologies in the Manufacturing, Distribution, and Service Delivery processes.
Building relationships with the Business Partners and Consumers are helping us to comply
with the unique requirement(s) of the Business Partners and Consumers in today’s
competitive market. (Company statement)
Vision
With the engagement of highly qualified and experienced professionals in Engineering,
Production, Marketing, and a Competent After-Sales-Support Team, the companies will be
serving different requirements of their various consumer segments and business houses of
Bangladesh. Continuous R&D, Innovation, Adoption of Cutting-Edge Technologies, and
Regular Engagement with Partners, Consumers, and Stakeholders will help us become the
industry leader. (Company statement)
Slogan
Gazi Group’s motto is “বাাংলাদেদের সমৃ দ্ধিদে (In the prosperity of Bangladesh)”
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Organogram
Managing
Directors
Executive
Director
Chief
Financial
Officer
General
Manager
Manager HR
& Admin
Manager
Technical
Assistant
Manager
Project
Manager
Executive
Manager
Executive
Director
(Supply Chain
&
Management)
Assistant
Manager
(Accounts)
Team
Leader
Genarel
Manager
Executive
(Accounts)
Assitant
Manager
Deputy General
Manager
Executive
Manager
(Business
Development
)
Assistant
General Manager
Manager
(Logistics &
Operational)
Asisstant
Manager
Executive
(Sales)
Assistant
Manager
(L&O)
Executive
(Marketing)
Executive
(S&M)
Assitant
Manager
(Transport)
Executive
Executive
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Officers of the Company
Serial No
Names
Managerial Position
1
Mr. Golam Dastagir Gazi
Founder & Chairman
2
Mrs. Hasina Gazi
Director
3
Mr. Gazi Golam Mortuza
Managing Director
4
Mr. Gazi Golam Ashria
Deputy Managing Director
5
Mr. Badrul Alam Khan
Director
6
M. Salahuddin Chowdhury
Executive Director
7
Sania Binte Mahtab
Managing Director
8
Shahriar Tanvir
General Manager
9
Arman Hossain
10
Muhammad Nazmul hasan
Head of Human Resource
11
Mainul Islam
Head of IT(Information &
General Manager(Operations)
Technology)
12
AKM Rahman
13
Mohammed Abu Zahid Bhuiyan
Incharge of Distribution
Head of Local Procurement &
Supply Chain
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Situational Analysis
Situational analysis is a method for figuring out how well a business stacks up against its competitors.
It is essentially a rigorous examination of the internal and external factors that affect a firm.
Customers, rivals, the marketplace, and a company's capabilities are a few examples of potential
internal and external factors. (lucidspark.com)
Internal Factor
Whatever is situated within the organization and is in its control, whether it be something
physical or abstract, is referred to be an internal factor. The company's strengths and
weaknesses are categorized from these characteristics after they have been determined.
(mageplaza.com)
Internal factors of Gazi Group-
1. Level of Management: A line of demarcation between distinct organizational
management roles is referred to as the "Levels of Management." When a company's size and
workforce grow, so does the number of levels in management. The degree of power and status
possessed by every managerial position is determined by the level of management.
(managementstudyguide.com)
•
Strategic Managers: The board of directors and the chief executive or managing
director make up this level of management. The board of directors of Gazi Group
includes Mr. Golam Dastagir Gazi(Chairman), Mrs. Hasina Gazi(Director), Mr. Gazi
Golam Mortuza(Managing Director), and Mr. Gazi Golam Ashria(Managing
Director), M. Salahuddin Chowdhury(Executive Director). (Board of Directors, Gazi
group 2022)
•
Technical Manager: Branch and departmental supervisors are included in this group.
Md. Sharafat Rahman (Branch manager) supervises the work of the Gazi Group's
first-line managers.
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•
Operational Manager: HR monitoring and operational employee counseling are the
responsibilities of supervisors, foremen, section officers, superintendents, and all
other executives at this level of management. At Gazi Group, Adilah Disha(Senior
Business Executive) and Muhammad Nazmul Hasan(HR Manager). (Linkedin.com)
2. Employee: Gazi Group's most significant resource is its employees. They have always
been passionate about human capital management, and we're in charge of helping employees
reach their full potential and maximize their abilities inside the company. Gazi Group continues
to establish HR policies and procedures aimed at fostering employee growth and development
and assuring their active participation in the fulfillment of business objectives. Gazi Group
thinks that its employees' abilities and passion are vital factors in achieving long-term success.
3. Current Technology: Today the whole world is fully dependent on technology.
Technologies are changing day by day. Gazi Group is always ready to acquire the everchanging technology to compete with the world. With the use of current technology, they are
researching, inventing, and producing new products.
4. Sponsors/Shareholders: The group's financial capital comes from its investors and
shareholders. Gazi Group works hard to be a wonderful location to invest in, offering appealing
and profitable opportunities. long-term and risk-adjusted financial rewards, as well as new
growth opportunities. Simultaneously, Gazi Group must communicate with the financial world
completely transparently. The sponsors and shareholders of the Gazi Group also have
investments in other businesses (private and public limited companies). Among these, Jamuna
Life Insurance Company Ltd., Desh Television (Pvt.) Ltd., Progressive Properties Ltd.,
Republic Insurance Company Limited, and Jamuna Bank Limited are well-known
organizations. (interview)
5. Corporate Culture: Corporate culture is the set of values and actions that guide how
management and employees interact in an organization. There is a corporate culture at Gazi
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Group. Everyone works cooperatively and joyfully here. Every year, a picnic is announced for
the benefit of the staff. Additionally, festivals are joyfully and happily observed. (interview)
External factors
The external environment refers to factors and forces outside the organization that affect its
performance. (Robbins,81)
External factors of Gazi Group:
1. Customers: Customers are the biggest strength of an organization. A company’s success
largely depends on its customer satisfaction. Gazi Group has succeeded in acquiring customers’
trust. It has become a power for the company. Since the development of the company, its
priority was customer satisfaction. (Interview)
2. Competitors: Competitors are one of the major factors that heavily impact an
organization. So, they should not be ignored while making any kind of move. Gazi Group is
always alert about competitors. They take their competitor’s moves positively and learn from
them. Moreover, they are doing business by respecting their competitors. (Interview)
3. Suppliers: Suppliers are also part of an organization. Their contribution to the
company’s development is no doubt undeniable. Gazi Group takes many initiatives for the
betterment of the company relationship.
4. Economic Factor: The likely engaging quality of a given market is directly influenced
by the financial variables of a nation and an area. Some of the economic positions that Gazi
Group evaluates in both the current market and the one it needs to enter are the expansion
rate, GDP growth rate, additional cash level, and others. Numerous companies have lost
money over the past few years due to the risk of foreign exchange in Venezuela, Brazil, and
P a g e | 11
Argentina. Gazi Group is cautious before entering a new market due to the historical
background of FX risks. Several US organizations have caused losses in Mexico during the
regular exchange rate fluctuations there. The nation's legislature is operating insufficiency
spending programs, as mentioned in the political elements. The implications for Gazi Group
are that it can sustain short-term partnerships involving its product. The rising pace of gross
domestic product growth indicates a growing interest in the economy. By expanding its
product line and concentrating on new clients, Gazi Group follows this tendency. (interview)
5. Social Factor: Social factors, such as demographic trends, public power structures,
women's interest in the workforce, etc., have a significant impact on the economy of the
nation as well as on the availability of the labor force's skills and the level of consumer
demand. Gender Disparity in the Workplace To understand the degree of liberal nature of the
general public, women's privileges, and women's voice in matters of cultural concerns and
utilization choices, Gazi Group uses orientation synthesis of the labor market. The
employment market's orientation segment is a good indicator of family removal pay, family
needs, and related needs. (Gazi. com-social welfare,2022)
6. Environment Factor: Ecological factors are quickly gaining traction with purchasers,
controllers, and strategy creators. This can assist Gazi Group in making decisions regarding
plant area, item improvement, and estimation strategy. Environmental regulations that affect
the industry's direct cost and benefit components in terms of shielding standards and the role
of climate principles require organizations to be fundamental. However, these officials
frequently postpone the encounter in developing countries as a way to reduce bribery. The
regulations governing reuse in the next commercial sector and how Gazi Group can uphold
them how the supply chain and action plan of Gazi Group will be impacted by environmental
change.
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STRENGTHS
• Brand Image
• Inconsistent direction
• Employees
• Flexibility
•
Sustainability
• Poor Marketing
• Technological
Advancement
•
Innovation
• Technologies
• Competitors
• Foreign Market
• Globalization
• Direct Marketing
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• Brand Image: Having had a significant presence in the manufacturing, trading,
distribution, ICT, communication, real estate, banking, insurance, and media industries for
the past 40 years, Gazi Group is one of the most well-known groups in the nation. Since
1972, the Gazi Group has run its Strategic Business Units successfully. (gazi.com)
• Employees: Gazi Group hires skilled human resources and they work to uplift the next
generation by providing them with employment possibilities. Here at Gazi Group, new
concepts are welcome at any time.
• Sustainability: The environment, the needs of present and future generations, and the
economy make a company sustainable which Gazi Group accomplished. An example is
SREDA(Sustainable and Renewable Energy Development Authority under Gazi
Renewable Energy Ltd. (solar.sreda.gov.bd).
•
Technology Advancement: Technological progress is the creation of knowledge or
finding information that elevates our understanding of technology. Another way to put it
is that a technical improvement increases our comprehension of it. If the Gazi Groups'
technologies and services do not evolve with time, they will fall behind or fail to compete
with other companies.
•
Innovation: Increasing innovation through a variety of approaches is how businesses
enhance innovation in management, also known as innovation management. Utilizing
organizational structure and procedures to boost staff members' capacity for innovation is
the main principle of innovation management (indeed.com). The Gazi Group uses this
innovation management method, which allows them to operate in practically every area,
including the plastics industry, the communications industry, renewable energy,
infrastructure construction, etc.
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•
Inconsistent Direction: In essence, learned helplessness refers to a situation in
which an employee had previously believed they were competent and excellent at their
jobs, but as a result of inconsistent reinforcement from their management, their selfperception deteriorated and they began to experience bewilderment and anxiety.
•
Flexibility: The portfolio of the Gazi Group impedes them from having capital
flexibility because they invest vast amounts of money in various sectors. Since the
money is dispersed over several market sectors, it is difficult for the capital to simply
recover all at once. (Interview)
•
Poor Marketing: Gazi Group uses bad marketing techniques on several products.
It is unfamiliar to everyone due to poor promotion. They risk losing money if they do
not promote their goods to consumers. Their use of digital marketing is terrible. You
won't locate all of their products and the right information if you search their product
catalog online.
•
Technologies: Technology is the outcome of collected knowledge as well as the
usage of techniques, procedures, and methods employed in scientific study and
industrial production. All equipment and electronic gadgets operate using technology,
whether or not the user is fully aware of how they work or what they are used for
(wikipedia.com). The Gazi Group features several technology-related divisions,
including Gazi Motors and Gazi Communication. Therefore, the Gazi Group has many
possibilities to deal with technology. (Interview)
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•
Foreign Market: Any markets beyond a company's home nation are considered
foreign markets. Dealing with various linguistic barriers, cultural differences, and legal
restrictions are all part of selling in international markets. Businesses intending to enter
a new market must thoroughly investigate the possible opportunity and develop a
market entrance plan (bdc.ca). To penetrate and dominate the international market, Gazi
Group has plans and goods. (Interview)
•
Direct Marketing: Any marketing that communicates or distributes directly to
customers, as opposed to doing it through a middleman like the media, is considered
direct marketing. Among the delivery methods employed include mail, email, social
media, and text messaging campaigns. Because it typically cuts out the middlemen, like
advertising media, it is known as direct marketing. Direct marketing is a tool that Gazi
Groups may use to build brand recognition. because they have sufficient resources,
capital, and marketing strategy.
•
Competitors: Those that compete with you or your firm are referred to as
competitors. Your rival is the individual who is attempting to outrun you in a race.
Competitors exist for the Gazi Group as well. These three brands, RFL and Shine (both
parts of the Pran Group), and Pirelli Tires are in the same market and sell a lot of
comparable goods. Therefore, leading or dominating the same market with the same
product is challenging. The Gazi Group is faced with a thread.
•
Globalization: Globalization is a phenomenon that affects society, culture, politics,
and the law. Socially, it encourages more interaction between distinct communities.
The cultural interchange between different civilizations is what is meant by the term
"globalization." If the products of Gazi Groups do not cope with the changes of
globalization, they will not compete in the market.
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Objectives
Objective 1
Increasing Productivity
Gazi Group will increase its productivity by 10% between 2023 & 2024.
Strategy: The company wants to reduce waste and produce more. To execute this objective,
they will be putting more focus on creative planning and ideas. They will arrange seminars to
study the matter and find effective solutions to increase their productivity. Besides, to ensure
less wastage, strict monitoring will be enforced.
Objective 2
Leading CSR Company
Gazi group aims to be the leading CSR company in the world within the next decade.
Strategy: CSR should be given more importance as a strategy (corporate social responsibility)
Regardless of the size or industry, businesses are nothing without their customers. As a result,
businesses should place a high value on their customers' happiness. With satisfied customers,
a business may grow quickly and easily. There are a lot of CSR activities going on such as
primary and secondary education, women empowerment, rural education, skill development
training, girl child education, special care programs for underprivileged children, tree
plantation, safe drinking, and water projects, sports and academy, renewable energy and
recyclable products and association with NGOs for proper sanitation and basic hygiene. While
the Corona terror horrified and outraged the entire nation of Bangladesh, the Gazi group
stepped up because of its humanitarian principles and entered the conflict. As a result of our
sense of responsibility, they have distributed PPE and other essential medical supplies to
numerous hospitals across the nation. To facilitate the corona testing system, they have also
established the first private PCR lab in the nation. They believe it is our major duty to inform
P a g e | 17
the public of the current Covid-19 situation and to broadcast various pieces of information to
raise Covid-19 awareness. As a result, they continuously produce digital content and provide
daily updates about Covid-19 to raise awareness.
Objective 3
Diversify Workforce
Gazi group needs to diversify its workforce by 10% within 2023.
Businesses that develop, innovate, and improve their efficiency can profit from a diverse
workforce. When a corporation diversifies its personnel, it creates more money. By recruiting
employees from post opening of job brands specialize in diversity, offering on newspapers and
social media.
Objective 4
Increase Market Share
By 2023, Gazi Group plans to increase its market share by 10%.
Since the Gazi group believes that to expand swiftly, they must define a deadline as soon as
possible. A corporation's market share reveals how it interacts with its rivals.
Once they have this knowledge, they may design new strategies for expanding their
market share and reaching out to additional potential clients. "Innovation" is the most
successful strategy a business can employ to expand its market share. Through innovation, a
business may gain an advantage over its competitors and eventually dominate the industry.
Gazi Group will invest a huge amount of total assets so people can engage with Gazi Group’s
products and, following this strategy, Gazi Group can compete not only with local
competitors in Bangladesh but also with other international competitors.
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Objective 5
Decrease profit rate and enhance the quality of the product.
Gazi group will decrease the profit rate by 5% and improve the quality of the product.
As countries' economic conditions are going down, the Gazi group will reduce the profit
rate by minimizing the cost. This will give them a competitive advantage over their
competitors and enhance their brand value. Besides that, they will study and research
their products to improve product quality and acquire customer satisfaction.
Management issues
For the administrators, this is yet another amicable disagreement, and in certain cases, when
working, directors must consider many different circumstances. The task of conducting the
test in a cool environment and learning the questions was allocated to the management
divisions. The needs must be aware of the unnecessary items and keep a safe distance from
them. The management offices of the Gazi group deal with challenging situations and try to
resolve them as simply as possible. At that point, the Gazi group recruits modern site time
representatives to dispel the shadows around such issues. At that moment, another battle
takes place. In comparison to different full-time reps, the new staff is less organized.
Therefore, the management division needs a way to quickly assemble those site time
representatives to assist the workers. Every employee must be carefully monitored by the
administration department to continuously move forward and become undeniably better,
much better, stronger, and farther ahead.
Managing the Gazi group has its way of dealing with certain obligations:
• Organizational Structure
• Departmentation
• Leadership Styles
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Organizational Structure
Senior management has delegated various sorts of decision-making authority to lower levels
of the organization under a decentralized organizational structure. This often indicates that the
manager of a cost center, profit center, or investment center has the power to decide on matters
that affect his or her sphere of influence. Although certain choices can be delegated to specific
staff, they usually only involve spending for customer service (such as unilaterally deciding to
give a customer free shipping). (Accountingtools.com)
Gazi Group is a fully decentralized company. Here, department wise the decision-making
power is decentralized. Every department has been assigned, qualified managers. As the
organization follows democratic leadership so every decision is taken after proper discussion.
So, for the overall betterment of the firm, they have made their organization structure
decentralized.
Leadership Style
"How do you see it?" is often the phrase used by the organization which tends to seek
opinions on how to conduct the situation in a contingent way as it shows how well the
organization can manage and lead in their way before making a final decision as It can foster
employee trust while also encouraging teamwork and cooperation allowing development with
creativity. (Leadership style and how to find your blog)
One of the most well-known companies in the nation, Gazi Group, has a long history in the
industries of manufacturing, trading, distribution, ICT, communication, real estate, banking,
insurance, and media. Since 1972, the Gazi Group and its Strategic Business Units have been
in business.
The leadership style of this large organization, which has numerous sister concern groups,
may appear to be quite methodical, but it has a decentralized, low-complexity, low-formal,
and neo-classical design. Additionally, because each sister concern group has its
management, its decision-making authority is swift. This means that no group's top
management can make decisions that will affect other groups. This organization uses a
democratic leadership style in the whole organization because this type of
leadership is accepted worldwide for its effectiveness and positivity. This leadership style is
used across industries and organizations, from the corporate world to government and
education.
P a g e | 20
Departmentation
Gazi Group is a big company. It has a wide variety of products such as pumps, tires, doors,
etc. So, product wise they have created many sister concern groups named “Gazi Tyres”,
“Gazi Doors”, “Gazi Pumps and Motors” etc. This seems like the company must be following
product-wise departmentation but actually, they are following Functional departmentation.
Functional departmentation means grouping jobs according to their functions such as HR
department, Research & Development department, etc. Here the focus of the functional
department is internal efficiency. Every department will be efficient. (robbins & coulter,386)
Gazi Group follows a functional departmentation system. Here product wise group is a sister
concern but in general, every group has an accounting & finance dept, HR dept, etc in
common. (Interview)
Observation
One of the most well-known organizations in the nation, The Gazi Group has a long history in
the manufacturing, trading, distribution, ICT, telecommunications, real estate, banking,
insurance, and media sectors. They also engage in a lot of CSR initiatives. They also have
regard for their staff. To assure privileged situations, the Gazi Group is committed to using
proactivity, effective communication, integrity, and excitement. The goal of the Gazi Group is
to exceed customers' expectations by offering fresh value in addition to satisfying their needs.
P a g e | 21
Recommendation
The operations of the Gazi Group will continue concurrently with its activities. The company
becomes more responsible and mature toward the nation in which it operates. Additionally,
they must continue to fulfill their long-standing administrative duties. They must recognize
their strengths and seize chances to maintain planning that is in line with market demand and
its reactions. They should think about competing in the lower echelons of the market. The
Gazi group should pursue economies of scale to reduce manufacturing costs per unit.
Utilizing all of the resources available to create things should be a bigger part of
manufacturing preparation.
Conclusion
The Gazi group has been working to improve the lives of resented professionals and mistreated
ordinary people by re-establishing and fostering their skills and craftsmanship from the very
beginning. Speaking to weavers, tube wells, communications, tires, infrastructure
development, metals, rubber plantation, TV (Gazi Television), renewable energy, and fair at
first, Gazi Group controls and builds an indisputable image of 80,000 artisans, 70% of whom
are women. Today, the Gazi group has transformed into a business where free lovely events
and family-based craftsmen are honing their craft, intending to elevate various businesses
throughout the nation and give them a position in the system.
P a g e | 22
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https://solar.sreda.gov.bd/stakeholder/view/index.php?id=02&kid=93
Foreign market(2021), retrieved from
https://www.bdc.ca/en/articles-tools/entrepreneur-toolkit/templates-businessguides/glossary/foreign-market
what is organizational structure? Retrieved 13 April, 2022 from
https://www.bdc.ca/en/articles-tools/entrepreneur-toolkit/templates-businessguides/glossary/foreign-market
what is leadership style? Retrieved from
https://www.americanexpress.com/en-us/business/trends-and-insights/articles/the-7-mostcommon-leadership-styles-and-how-to-find-your-own/
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APPENDIX
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