Uploaded by Viktor Nekoranec

Corsearch BP for Corporates 2022

advertisement
Corsearch comprises the most advanced technology and
experienced experts in the industry
1
2
We take care of your brand protection solution for you
Our fully managed programs take the problem off your hands. Our experts
act as an extension of your brand so that we minimize your workload as
much as possible
We believe collaboration is critical to the success of brand protection
Our global networks and relationships with platforms bring everyone
together to tackle those challenges
3
We believe brand protection is about impact and not activity
Our proven track record in reducing the threats for brands of all sizes
across multiple sectors clearly shows we can deliver
4
We believe that continual innovation is critical to remaining effective
Our substantial investment in market leading technology and the industry’s
most experienced teams, continues to evolve, and has always been made
with input from our customers
ONLINE COUNTERFEIT
PROTECTION
INVESTIGATION
SERVICES
3
© Corsearch, Inc. and its affiliated companies. All rights reserved.
ONLINE BRAND & IP
PROTECTION
ECOMMERCE
PROTECTION
DOMAIN
SERVICES
Only company to receive this award for
Trademark Solutions & Online Brand Protection
We bring a unique set of global information, cutting-edge software solutions, time-tested expertise,
and a partnership approach
The industry’s deepest & broadest scope
of top-quality global data
An integrated global service approach that delivers
customized results, saves costs, achieves
Efficiencies, and mitigates risks
Fast, intelligent, easy-to-use software and analytics
that extend and augment professionals’ capabilities
Dedicated platform team not only keep marketplaces
accountable for any infringements they also keep
regular contact with them to improve collaboration
and obtain a more efficient enforcement when needed
Analysts with deep functional skills and decades of
experience serving clients across every industry
& jurisdiction
6
© Corsearch, Inc. and its affiliated companies. All rights reserved.
7
Cutting-edge
monitoring
& enforcement platform.
We collect more data
points to better detect
networks of infringers.
Intelligent search
algorithm to cluster data.
Analysts with Master’s
Degree in IP.
The largest China-based
team in the industry.
Expert investigators and
in-house Intelligence unit.
Languages spoken.
We support leading
brands in every sector.
© Corsearch, Inc. and its affiliated companies. All rights reserved.
8
© Corsearch, Inc. and/or its affiliated companies. All rights reserved.
We search everywhere
Broadest online search in the industry:
•
1400+ online marketplaces
•
50+ social media platforms
•
Worldwide websites and domains
•
50+ mobile app platforms
Prioritizing what matters
•
AI surfaces more with logo detection and
image similarity matching
•
Risk-based prioritization focus’ our
analysis on the threats that matter most to
you and your brand
Ensuring a sustained enforcement approach
9
•
Targeting the largest offenders
•
Clustering technology identifies commercial scale operators
•
Dedicated platform relations team ensure success and lobby for change
© 2022 Corsearch, Inc. and its affiliated companies. All rights reserved.
Our online platform identifies & prioritizes threats to brands and their consumers, enabling rapid mitigation at
scale by our expert analyst team
Collection
Proprietary data
collection framework
1,500+ platforms covered
Keyword & image search
Prioritisation
ML-driven prioritisation
algorithms to make sense
of large datasets &
prioritise activity
Risk indicators include
price, stock, location,
registrar etc.
Network
Analysis
Multi-channel, automated
network analysis to identify
hidden commercial scale
operators
Enforcement
Automated workflows to
enable rapid &
straightforward
enforcement at scale
Analytics
Customisable analytics to
support trend analysis &
business intelligence
Our Our online platform identifies & prioritizes threats to brands and their consumers, enabling rapid
mitigation at scale by our expert analyst team
15.5m
Listings enforced in 2021
1. DETECT
Keyword and image searches across wide
range of platforms and websites globally
every day. Our search imitates the way
consumers search
3. ACT
Visualization and enforcement tools provide you
with everything you need to understand and
tackle the problem. All actions are managed by
an expert analyst within one system.
Items scraped in 2021
100
Potential infringements
prioritized in 2021
1.4k+
Platforms covered, New
platforms added in 48hr
450
Analysts in China
Multilingual analysts globally
70
6yrs
Of the worlds top 100
brands trust Corsearch
Client Managers average
industry experience
EXPERT
SUPPORT
4. REPORT
Reports are provided by your analyst
team, showing the reduction impact on
your threat landscape
14bn
3.2bn
SCALABLE
TECHNOLOGY
2. PRIORITIZE
Algorithms and ML act as an automated
pair of eyes to review suspicious
indicators and prioritise high-risk sets of
data for human review
Websites
Marketplaces
Protect your brand and consumers from sales of counterfeit
800+ global ecommerce marketplaces, 5 NFT Marketplaces &
and illegal products on websites globally. Prevent confusion by
3D printing marketplaces scraped daily. Monitor and remove
removing lookalike sites seeking to defraud consumers.
counterfeits, 3rd party infringing stores, unlicensed and unsafe
products and grey market threats
Search
Prevent your consumers being diverted when searching for
Messaging Apps
your brand by delisting highly visible counterfeit sites from
WhatsApp, WeChat and Pinduoduo are common channels for
Google search.
bad actor communication. Our China based team and
investigative specialists help to uncover and remove these
Domains
Impersonating domains infringing trademarks, commonly used
for scams and phishing.
accounts
Mobile Apps
Ensure your apps aren’t competing with infringing third party
competitors, remove misuse of logos and trademarks to ensure
Social Media
Posts, profiles, marketplaces, pages, groups, events,
advertisements and live streams are all channels abused by
bad actors. Protect your brand from all counterfeit and IP
related threats, impersonating profiles as well as fake
competitions and scams
users are not diverted
Uncover more with our advanced image technologies
Image technology tools increase the speed with
which trademark and copyright infringements
are removed
Our cutting-edge image tech filters use the
industry’s broadest range of data and online
channels for the most comprehensive view
of your brands
Logo Detection is a powerful search filter which
highlights all captured listings containing your
brand’s logo
Image Similarity searches our database for matching
copies of your copyright-protected images & enables
rapid bulk enforcement against infringement
The Image Library stores your images so we can
proactively seek out copies and investigate
their authorization
13
© 2020 Corsearch, Inc. and its affiliated companies. All rights reserved.
•
•
•
•
Enforce quickly and easily
Optimize brand protection resources
Use copyright in addition to trademarks
Connect high-volume infringers within
the Corsearch data ecosystem
•
Upload and proactively safeguard all
your copyright-protected images
AI enhancements uncover almost identical infringements, for an instant and accurate enforcement boost
searches our scraped database for
copies of your copyright-protected
images & enables rapid bulk
enforcement against copyright
infringement
With image tech you can:
• Enforce quickly and easily
• Optimize brand protection
resources
• Use copyright in addition to
trademarks
• Connect high-volume
infringers within
the Corsearch data ecosystem
• Upload and proactively safeguard
all your copyright-protected
images
highlights all captured listings
containing your brand’s logo or
manipulations of your logo
14
© 2020 Corsearch, Inc. and its affiliated companies. All rights reserved.
• Heat map visualizes key threats
• Key Offenders list connects
infringements from sellers
across different marketplaces
15
© Corsearch, Inc. and/or its affiliated companies. All rights reserved.
Corsearch Coverage:
• Corsearch provides coverage for 50+ social media platforms.
- Instagram, Facebook, VK.com, Vine, Vimeo, TikTok, Reddit, Pinterest,
LinkedIn, Glassdoor etc.
• Social Commerce is a rising threat as counterfeiters are using various
strategies to help promote their business and using the comments section
within posts to direct viewers to standalone web-shops. Corsearch will
identify and enforce these bad actors by leveraging our data clustering
technology.
Benefits:
• Broader search capability will help identify fraudulent Social Media
accounts that are conducting illicit behavior and will identify profiles
diverting platform traffic to pop-up standalone websites.
16
© 2020 Corsearch, Inc. and its affiliated companies. All rights reserved.
Corsearch Coverage:
• Corsearch provides coverage for all website & domain name matters
– Website Infringement:
-
Your trademark or brand name will not appear in the domain name or URL. Infringement will exist
with a webpage is conducting unauthorized use of your IP. This can include false affiliation,
copyright infringement, metatag, counterfeit distribution.
– Domain Infringement:
-
The domain name registration contains the exact match or permutation of your trademark or brand
name.
• Corsearch will perform a global domain name audit and portfolio risk assessment at no charge. This will
include all existing domain name registrations for your brand.
• Enforcement workflow built within the system will enable more efficient processes resulting in an
increase of work performed for less investment. This workflow will configure your existing internal
process
-
Corsearch offers UDRP drafting and filing services
Benefits:
• Our website & domain name channels are directly linked to data detected for the marketplace & social
media channels. Criminal Social Media influencers and other bad actors tend to steer their fans to popup website and domain name destinations. ZERO™ will connect those dots for you.
17
© 2020 Corsearch, Inc. and its affiliated companies. All rights reserved.
Looking beyond online
Our data scientists and certified investigators
turn clustered data into actionable intelligence
with a full-service approach
Online-to-offline investigations and
coordination
We scan 1000+ marketplaces, domains,
social media channels, and mobile apps to
profile networked groups
Case management software
Gray trade enforcement
Pricing analysis
Risk-enabled software separates small
and big actors
Rigorous data collection and investigative
methods result in detailed reports with easily
visualized offender patterns
We take it offline with strategic advice and
follow-up actions that meet client needs
19
© Corsearch, Inc. and its affiliated companies. All rights reserved.
Partner monitoring and compliance
Data analytics services
Visual brand protection powered by global data
Image technology tools increase the speed with
which trademark and copyright infringements
are removed
Our cutting-edge image tech filters use the
industry’s broadest range of data and online
channels for the most comprehensive view
of your brands
Logo Detection is a powerful search filter which
highlights all captured listings containing your
brand’s logo
Image Similarity searches our database for matching
copies of your copyright-protected images & enables
rapid bulk enforcement against infringement
•
•
•
•
Enforce quickly and easily
Optimize brand protection resources
Use copyright in addition to trademarks
Connect high-volume infringers within
the Corsearch data ecosystem
The Image Library stores your images so we can
proactively seek out copies and investigate
their authorization
20
© Corsearch, Inc. and its affiliated companies. All rights reserved.
•
Upload and proactively safeguard all
your copyright-protected images
Using our extensive investigative reports, Corsearch moves from online to offline & pursues
IP infringers globally
•
•
•
•
Perform a test purchase using our network of partners in 70+ countries
Verify - contact - investigate. Discover more physical locations and linked individuals based on test purchase information
Review & advise. Based on local laws and available IPRs, we help you decide on the best course of action
At your request we coordinate action with local law firms, investigators, notaries, and law enforcement
What sets us apart
21
© Corsearch, Inc. and its affiliated companies. All rights reserved.
Global domain registration & management in a secure high-quality environment
Domain name registration
Automatic renewals & ownership transfers
Instant online domain registration
via the Corsearch platform
Local presence services
to help registration in jurisdictions with
challenging requirements
Unique domain infringement discovery
& enforcement services
Real-time domain name infringement monitoring
Domain watching services Domain name risk
assessment reports
Personalized service
including an assigned account manager, live help
desk support, invoicing & educational forums
23
© Corsearch, Inc. and its affiliated companies. All rights reserved.
Download