Latest IT Development and Startup (BIZ3009) Research Assignment #1 SKKU Lucia M. Q. Will people fly around in the future? A. It may be difficult in the near future (preparing the legal system, social consensus… long-term changes are needed), may be possible in the distant future , however, don’t know exactly Q. Why don't you know the future? A. 1. too far into the future 2. a gradual change makes it difficult to know the future Q. Even if you know, why don't you invest and develop it? [Research topic: Why do companies miss opportunities even if they are developing preemptive technologies or in the process of progressive technology?] - Kodak, Recording Company, Automobile Company, MP3 Player Case - Clayton Christensen, a professor at Harvard University's Graduate School of Business, presents the dilemma of innovative companies, typical cases of collapse due to "destructive technology." - Destructive technology = Low completeness and unstable customer base in the early stages of launch → Unpreferred adoption of leading companies seeking high quality and profitability → Characteristics of innovation in alternative market structures to existing technologies - Plastic Records → CD → Digital Files - Film → Digital Camera - Seo Ki-man, a researcher at the LG Economic Research Institute said, : "Kodak is the failure of technology due to disruptive innovationa failure in business rather than a failure." : "Kodak has many digital camera technologies, including patents, but failed to commercialize them." : "In a company with a stable profit structure, the head of the new business sector is not authorized and is not authorized to overturn the existing flagship industry because it is headed by a low-ranking person." : "It shows that it's not organization and leadership." technology that ruins business, it's a matter of ▶ Companies that generate profits through their main businesses → disruptive technology development / purpose → tendency to underestimate - Knew the change in the future + already had Technology BUT there are so many examples of lost opportunity due to immediate profitability : GM Motor Company Development of Electric Vehicles → NO Popularization : mobile carriers didn’t prepared to smartphone text messages from mobile messengers → Small venture companies, Kakao Talk market occupation : Research in Motion (RIM), Yahoo ↔ Google, Facebook, Samsung : From the beginning, a new business model based on digitalization or a fast pursuit strategy - Destructive Innovation in Existing Business Structure → Success Stories : IBM (Lewis Gutner) : Apple (Steve Jobs) ▶BEACAUSE OF Outstanding leadership ↔ Kodak (Antonio Perez) : NO Innovative Transformation, Entering the Printer Market, Patent Litigation → Asset Depletion ● [Summary] Why? ① the advent of destructive technology ② Lack of innovation and change leaders ③ Problems of Innovation and Change-Avoiding Organizations ④ Buried in the present because of the immediate profitability of the flagship business (destructive technology underestimation) ⑤ Time to enter the market is delayed due to current lingering profitability <References> Koo Bon-kwon, "The Tragedy of Kodak," "Hangyeorye," 2012.01.08, "https://www.hani.co.kr/arti/economy/it /513875.html#csidx984460b2030ec048a6d171043c1a4cd ” Clayton M. Christensen, “The Dilemma of Innovative Enterprises”, Sejong Book (2020), pp.15-350.
