Latest IT Development and Startup (BIZ3009)
Research Assignment #1
SKKU Lucia M.
Q. Will people fly around in the future?
A. It may be difficult in the near future (preparing the legal system, social
consensus… long-term changes are needed), may be possible in the distant future
, however, don’t know exactly
Q. Why don't you know the future?
A.
1. too far into the future
2. a gradual change makes it difficult to know the future
Q. Even if you know, why don't you invest and develop it?
[Research topic: Why do companies miss opportunities even if they are developing
preemptive technologies or in the process of progressive technology?]
- Kodak, Recording Company, Automobile Company, MP3 Player Case
- Clayton Christensen, a professor at Harvard University's Graduate School of
Business, presents the dilemma of innovative companies, typical cases of collapse
due to "destructive technology."
- Destructive technology = Low completeness and unstable customer base in the
early stages of launch → Unpreferred adoption of leading companies seeking high
quality and profitability → Characteristics of innovation in alternative market
structures to existing technologies
- Plastic Records → CD → Digital Files
- Film → Digital Camera
- Seo Ki-man, a researcher at the LG Economic Research Institute said,
: "Kodak is the failure of technology due to disruptive innovationa failure in
business rather than a failure."
: "Kodak has many digital camera technologies, including patents, but failed to
commercialize them."
: "In a company with a stable profit structure, the head of the new business sector
is not authorized and is not authorized to overturn the existing flagship industry
because it is headed by a low-ranking person."
: "It
shows that
it's not
organization and leadership."
technology that ruins business, it's a matter
of
▶ Companies that generate profits through their main businesses → disruptive
technology development / purpose → tendency to underestimate
- Knew the change in the future + already had Technology
BUT there are so many examples of lost opportunity due to immediate profitability
: GM Motor Company Development of Electric Vehicles → NO Popularization
: mobile carriers didn’t prepared to smartphone text messages from mobile
messengers → Small venture companies, Kakao Talk market occupation
: Research in Motion (RIM), Yahoo
↔ Google, Facebook, Samsung
: From the beginning, a new business model based on digitalization or a fast
pursuit strategy
- Destructive Innovation in Existing Business Structure → Success Stories
: IBM (Lewis Gutner)
: Apple (Steve Jobs)
▶BEACAUSE OF Outstanding leadership
↔ Kodak (Antonio Perez)
: NO Innovative Transformation, Entering the Printer Market, Patent Litigation →
Asset Depletion
● [Summary] Why?
① the advent of destructive technology
② Lack of innovation and change leaders
③ Problems of Innovation and Change-Avoiding Organizations
④ Buried in the present because of the immediate profitability of the flagship
business (destructive technology underestimation)
⑤ Time to enter the market is delayed due to current lingering profitability
<References>
Koo
Bon-kwon,
"The
Tragedy
of
Kodak,"
"Hangyeorye,"
2012.01.08,
"https://www.hani.co.kr/arti/economy/it
/513875.html#csidx984460b2030ec048a6d171043c1a4cd ”
Clayton M. Christensen, “The Dilemma of Innovative Enterprises”, Sejong Book (2020),
pp.15-350.