LESSON 2:
Student Learning Objectives:
• Identify accurately different traditional media
and new media starting from Prehistoric Age to
Information Age,
• Appreciate the importance of knowing the
history of media and the people behind its
inventions, and
• Create an infographic that shows the evolution
of media.
Media and its Purpose
• Media involves communication
channels through which news,
entertainment, education, data,
or promotions are disseminated.
• Media is also designed to reach
the mass audience or the
majority of the public, hence the
term mass media.
Media and its Purpose
• Media involves communication
channels through which news,
entertainment, education, data,
or promotions are disseminated.
• Media is also designed to reach
the mass audience or the
majority of the public, hence the
term mass media.
Why media Existed?
• Media existed to inform the
mass public of what is
happening in the world.
Have you ever wondered?
• How media and
information became of
what they are now?
• How people in the
ancient days communicate
or spread information to
one another?
Have you ever wondered?
• Media and its impact have been
around as far back as humans
began to interact with different
persons and tribes, integrating
countries and creating different
methods to communicate,
express one’s thought, and pass
knowledge and information.
Ancient People Vs. New Gen People
Prehistoric Age (before 1700s)
• People discovered fire,
developed paper from plants,
and forged weapons and tools
with stone, bronze, copper
and iron.
Prehistoric Age (before 1700s)
Prehistoric Age (before 1700s)
Prehistoric Age (before 1700s)
Prehistoric Age (before 1700s)
Prehistoric art as Earliest Form of Traditional
Media
• PETROGLYPHS
• PICTOGRAPHS
Can be carvings or engravings in
rocks or caves
Represent words or phrases through
symbol. Used to refer to sketches or
paintings that usually depict nature, early
people’s way of life
Prehistoric art as Earliest Form of Traditional
Media
• CAVE PAINTINGS
These are painted drawings on cave walls or ceilings, mainly of prehistoric
origin.
Prehistoric art as Earliest Form of Traditional
Media
• CLAY TABLETS
These were used as writing medium, specially for writing in cuneiform,
throughout the Bronze Age and well into the Iron Age
Cuneiform
A system of writing used in the
ancient Middle East. And was
the most widespread and
historically significant writing
system in the ancient Middle
East
Prehistoric art as Earliest
Form of Traditional Media
• PAPYRUS
It is a plant and material similar to
thick paper that was used in Ancient
times as a writing surface.
Prehistoric art as Earliest Form of Traditional
Media
• PETROGLYPS
• PICTOGRAPHS
(CAVE
PAINTINGS)
• CLAY TABLETS
• PAPYRUS
Industrial Age (1700s-1930s)
• Associate factories and
machines
• Starts in 18th century in
Great Britain (Economy
Development)
Industrial Age (1700s-1930s)
• People used the power of
steam, developed
machine tools,
established iron
production, and the
manufacturing of various
products.
(including books through
printing press)
Industrial Age (1700s-1930s)
• JOHANES GUTTENBERG
He created the device for
applying pressure to an inked
surface resting upon a print
medium such as paper or cloth
and thereby transferring the ink.
Printing Press of Mass Production (19th Century)
• Printing Press
It is a device for applying pressure to an inked surface resting
upon a print medium such as paper or cloth and thereby
transferring the ink.
NEWSPAPER- The London Gazette (1640)
• It is a serial publication
containing news about current
events, other informative
articles about politics, sports,
arts, and so on and advertising.
It is usually, but not excessively,
printed on relatively
inexpensive, low-grade paper
such as newsprint.
TYPEWRITER (1800)
• It is a mechanical or
electromechanical machine for
writing characters similar to
those produced by printer’s
movable type.
• It operates by means of keys
that strike a ribbon to transmit
ink or carbon impressions onto
paper.
TYPEWRITER (1800)
• CHRISTOPHER LATHAM
SHOLES
Father of Modern Typewriter
The man behind the
“QWERTY”
typewriter keyboard
TELEPHONE (1876)
• A system for transmitting
messages from a distance along
a wire, especially one creating
signals by making and breaking
an electrical connection.
TELEPHONE (1876)
• ALEXANDER
GRAHAMBEL
Known to be the father who
created a device for transmitting
message from a distance along a
wire, especially one creating
signals and breaking an electrical
connection.
Industrial Age (1700s-1930s)
• Motion Picture
Photography/Projection
(1890)
• Commercial Motion
Pictures (1913)
• Motion Picture with
Sound (1926)
Industrial Age (1700s-1930s)
• Presents a series of still images which,
when shown on a screen, creates the
illusion of moving images due to a certain
phenomenon.
• This optical illusion causes the audience to
perceive continuous motion between
separate objects viewed rapidly in
succession.
Industrial Age (1700s-1930s)
• PRINTING PRESS
• NEWSPAPER
• TYPEWRITER
• TELEPHONE
• MOTION PICTURES
Electronic Age (1930s-1980s)
• The invention of the
transistor ushered during
this time. People
harnessed the power of
transistors that led to the
transistor radio, electronic
circuits, and the early
computers.
Electronic Age (1930s-1980s)
• In this Age, long
distance
communication
became more efficient.
• The era was dubbed as
the “Age of Implosion”
TRANSISTOR RADIO (1940s)
• It is a small portable receiver
that uses transistor-based
circuitry. It is a pocket size
device that is used mainly for
information dissemination,
and later on for broadcasting
entertainment like music etc.
TELEVISION and PERSONAL COMPUTER (1941)
OHD and LCD PROJECTORS
• It is an optical device that projects an image (or moving images) on to a
surface. This creates an image by shining a light through a small
transparent lens
• OVERHEAD
DISPLAY
• LIQUID
CRYSTAL DISPLAY
Electronic Age (1930s-1980s)
• TRANSISTOR RADIO
• TELEVISION
• PERSONAL COMPUTER
• OHP,LCD PROJECTORS
Information Age (1900s-2000s)
• The Internet paved the way for faster
communication and the creation of the
social network
• People advanced the use of
microelectronics with the invention of
personal computers, mobile devices,
and wearable technology
• Moreover, voice, image, sound and data
are digitalized. We are now living in the
Information Age
WEB BROWSERS
• It is a software application for retrieving, presenting and traversing
information resources on the World Wide Web.
• MOSAIC
(1993)
• INTERNET
EXPLORER
(1995)
WEB BROWSERS
• It is a software application for retrieving, presenting and traversing
information resources on the World Wide Web.
BLOGS
• It is a discussion or informal website published on the WWW
consisting of discrete, often informal diary-style text entries or post.
1999
1999
2003
SOCIAL NETWORKS
• This is an online platform which people use to build social
relations with other people who share similar personal or
career interest, activities, backgrounds or real life connections.
2002
2003
2004
MICROBLOGS
• It is a broadcast medium that exist
in the form of blogging.
• It differs from a traditional blog and
its contents are typically smaller in
both actual and aggregated file size.
• It allows users to exchange small
elements of content such as short
sentences, individual images, or
video links, which may be the
major reason for their popularity.
2006
2007
VIDEO
• This is an electronic medium
for the recording, copying,
playback, broadcasting and
display of moving visual media.
2005
AUGMENTED REALITY
• A technology that
superimposes a
computer-generated
image on a user’s view of
the real world, thus
providing a composite
view.
VIRTUAL REALITY
• The computer-generated
simulation of a threedimensional image or
environment that can be
interacted with in a seemingly
real or physical way by a person
using special electronic
equipment, such as a helmet with
a screen inside or gloves fitted
with sensors.
VIDEO CHAT
• A face to face
conversation held
over the Internet
by means of
webcams and
dedicated
software.
SEARCH ENGINES
• It is a software
system that is
designed to
search for
information on
the WWW
1996
1995
PORTABLE COMPUTER
• It is a computer that comes
with a keyboard and display
and one which can be easily
relocated, or transported,
although less convenient
compared to a notebook.
LAPTOP (1980)
• A portable computer,
usually battery- powered,
small enough to rest on the
user’s lap and having a
screen that closes over the
keyboard like a lid.
TABLET (1993)
• A tablet, or tablet PC, is a
portable computer that uses
a touchscreen as its primary
input device.
• Most tablets are slightly
smaller and weigh less than
the average laptop.
NETBOOK (2008)
• A small laptop
computer designed
primarily for accessing
Internet-Based
applications
SMARTPHONES
• A mobile phone that
performs many of the
functions of a computer,
typically having a
touchscreen interface,
internet access, and an
operating system capable
of running downloaded
applications.
WEARABLE
TECHNOLOGY
• It is a category of technology
devices that can be worn by a
consumer and often include
tracking information related to
health and fitness.
• Other wearable gadgets includes
devices that have small motion
sensors to take photos and sync
with your mobile devices.
Information Age (1900s-2000s)
• WEB BROWSERS
• SEARCH ENGINES
• BLOGS
• PORTABLE COMPUTERS
• SOCIAL NETWORKS
• LAPTOPS
• MICROBLOGS
• TABLET
• VIDEO
• NETBOOK
• AUGMENTED REALITY
• SMARTPHONES
• VIRTUAL REALITY
• WEARABLE GADGETS
• VIDEO CHAT
REMEMBER
LESSON 2: