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Communication Strategies and Methods

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New Employee
Onboarding:
Communication
Strategies and
Methods
Merrilton Robotics
Agenda
• Communication Strategies
– Indirect
– Direct
• Communication Methods
– Email
– Text Messaging
• Combining Strategy and Method
Communication Strategies
Indirect Strategy
Common Uses:
• Strategy that describes placing the main idea
• Email
later in a message, after the details,
explanation, or evidence; used when the writer • Memos
expects the reader to be uninterested,
• Denial letters
unwilling, displeased, or hostile.
• Persuasive Requests
• Sales communications
Attributes:
• Sensitive messages
• Respects of feelings
• Reduces negative reaction
• Delivers the message after explanation
Communication Strategies
Direct Strategy
• Strategy that describes an order in which
the main idea comes first, followed by
details, and explanation, or evidence; used
when the writer expects the reader to be
pleased, mildly interested, or neutral.
Attributes:
• Sets a proper frame of mind
• Saves the reader time
• Delivers the message first
Common Uses:
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Email
Non-sensitive memos
Informational Reports
Informational
presentations
Orders and Invoices
Routine
requests/responses
Choosing a Strategy
Indirect
• Budget Reductions
• Credit Denial
• Delay of Shipment
• Response to Complaint
Direct
• Customer Quote
• Response to Inquiry
• Promotion Announcement
• Routine Staffing Request
Communication Methods
Email
• Electronic Mail – most commonly
used form of internal and external
workplace communication
Attributes:
• Eco-friendly; no paper needed
• Fast and convenient
• Preferred over regular mail
Common Uses:
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Short communications
Informal
Formal
Sending attachments
Sales communications
Sensitive messages
Communication Methods
Text Messaging
• Exchanging brief messages in real
time, usually delivered from a
smartphone; also called texting.
Attributes:
• Real-time text-based
• Reduces need for phone calls
• Fast and convenient
Common Uses:
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•
•
•
•
Short informal messages
Simple requests
Short answers
Sales communications
Alerts and reminders
Choosing a Method
Email
• Budget Reductions
• Credit Denial
• Promotion Announcement
• Customer Quote
Text Messaging
• Sharing a Contact
• Meeting Reminder
• Asking a Question
• Sales Promotion
Combining Strategy and Method
Email
• Budget Reductions
Indirect
• Credit Denial
Indirect
Direct• Promotion Announcement
• Customer Quote
Direct
Text Messaging
Direct • Sharing a Contact
Direct• Meeting Reminder
Direct • Asking a Question
Direct • Sales Promotion
Review
• Communication Strategies
– Indirect
– Direct
• Communication Methods
– Email
– Text Messaging
• Combining Strategy and Method
Thank You
Merrilton Robotics
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