FOR IMMEDIATE RELEASE, Contact: Taseer Fatima, Reckitt Benckiser Pakistan Phone: +92 (51) 835 5650 Email: Taseer.Fatima@rbPakistan.com Reckitt Benckiser Launches its All-New Ultra-Shield Anti-Viral Face Mask-Equipped with Latest Nano-technology by Dettol RB Aims to Protect, Heal and Nurture in The Rennetless Pursuit of a Healthier World • Clinically Verified Graphene Face Mask with Anti-Viral Efficiency up to 95 % • Economical viable-locally manufactured Face Mask-accessible to all • No Infliction of Tax Profits on Manufacturing Price of the Anti-Viral Face Mask Islamabad— 28th May,2021 — Today Reckitt Benckiser, Pakistan announces the launch of its latest innovation“The Ultra-Shield Anti-Viral Face Mask” by one of its well-recognized healthcare brand-Dettol all across Pakistan. Mostly used Surgical or N-95 Face mask surface without presence of anti-microbial properties-could become a micro-organism collector in warm and humid environment if viral particles are not destroyed. The Ultra-Shield Anti-Viral Face Mask is Clinically proven with Anti-Viral Efficiency up to 95 % and Equipped with latest Nano-Technology developed Graphene Nano-fiber Membranes which are a powerful source to kill harmful micro-organism including viruses. Unlike other Surgical or N-95 Face Masks, the Ultra Shield mask washable and six times easier to breath-making them cooler, drier and more comfortable. Since RB believes in Budget friendly and economical Healthier Related Products-RB has decided to forego company inflicted Tax Profits on the Face-mask-making it accessible for all people including the Poor. Furthermore, 25 percent of the monthly sale revenue will be donated to Edhi Foundation Ambulance Service. “Reckitt Benckiser is proud to announce its latest product ‘The Ultra-Shield Anti-Viral Face Mask’ by Dettol. This creation will help Reckitt Benckiser to promote its core purpose which is pursuit of a Healthier society. Today Covid-19 Pandemic has placed immense pressure on health-care system-We as a business with a policy to address world challenges-have decided to donate 25 % of our Profits to Edhi Foundation Ambulance Service” said CEO, RB Laxman Narasimhan The Ultra-Shield Anti-Viral Face Mask will be able all across Pakistan-including both Urban and Rural areas So that Reckitt Benckiser can promote a healthier Pakistan. About Dettol- Dettol formulated in 1929, world leading Hygiene Brand of British Multi-national CompanyReckitt Benckiser. Dettol offers a wide selection of skin and cleaning products with anti-septic propertieskilling germs and Bacteria. About Reckitt BenckiserReckitt Benckiser Pakistan, is a subsidiary of the Reckitt Benckiser Group Plc, world leading consumer goods company in health, hygiene and home products, headquartered in the UK and with operations in over 60 countries. Its health and Hygiene portfolio is led by Durex, Airborne, Dettol, Harpic, Veet amongst other brands-known for consistent high quality and consumed daily by million of People in Pakistan ### For more information or queries about the Product, please contact-Taseer Fatima at +92 (51) 835 5650 & email at Taseer.Fatima@rbPakistan.com or Visit our Website- https://www.rb.com/
