From: Apple: Human Resources
To: Social Media Representatives
September 22nd, 2022
Apple
Social Media Policy
Introduction
At Apple, we strive to create a quality experience for users and employees. Apple isn’t just a
company, it’s a community. Moreover, attentiveness, respect, and equality are key to our social
media policy. It is adamant that our representatives operate responsibly to produce a safe
online environment. Transparent representation through social media is vital and we hold such
people accountable.
Expectations and Guidelines for Social Media Representative
Pursuing social media presents us with the opportunity and task of representing the company.
Through Social Media, our goal is to provide the public with information on Apple’s major
ventures and objectives. The following guidelines will navigate the way in which our Social
Media Representative should represent the Company in a respectable capacity.
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Honor: You must identify yourself as an associate of Apple in all posts that concern
Apple, as well as be truthful in all activities.
Defamation: The insulting of competitor companies will not be tolerated. Although
healthy competition is encouraged, vile insults and posts that create negative responses
are not allowed.
Plagiarism: DO NOT claim ownership of something that does not belong to you. When
referring to another party’s content, make certain that they are credited for it.
Hateful Activity: Instances of hateful activity towards different communities
(anti-LGBTQ+, antisemitism, anti-Muslim, anti-immigrant hate, racism etc.) is strictly
prohibited.
Permanence: The internet is forever. Once posted on the internet, it cannot be taken
down or unpublished. Keep this in mind as you post.
Protection: If you are unsure about a subject, do not post. Be positive that your posts
are completely accurate and that they do not enclose confidential information.
World View: Statements may be accurate in specific parts of the world but inaccurate
or illegal in others. Be aware of the rules and regulations of all participating Apple
countries, noted within those countries guidelines.
Consequences:
Violation of the above guidelines will result in immediate termination. We take these matters
very seriously and strive to uphold a reputation of kindness.
Help and Support:
For any further questions or regards please call 1-800-MY-APPLE.