BSG YEAR 12 DECISIONS
Product Design
Increase the models number by 1 for the UAV Drones and the AC Camera, totaling to 4 models
for Camera and 3 Models for UAV Drones. Research and Development increased to the
maximum value to ensure we keep up with the cumulative total of the overall industry where we
were lagging behind.
AC Camera Marketing
Promo increased to 16 weeks in all weeks, and discount increased to 19 %. No changes were
made for the Advertisement and Website adverts in the round, since from the CCE report we
were higher than the industry average.
UAV Drone Marketing
Increased the warranty period to 1 year, and the discount to 10 %. WE also increased the Search
Engine Advertisement and Website Display Advertisement. No changes were made on prices of
the products in all the market segments. Aim of this was to increase the market share.
Compensation and Facilities
For Compensations Decisions, changes made ensured specifically that we were above the
industry average, and these include Base Wage, Assembly Quality Initiatives, Attendance Bonus,
and Fringe Benefits.
On Facility, for Drones and Cameras, we invested in more spaces, and purchased more
workplace tables to ensure we accommodated for the shortfalls predicted. No Robotic Upgrades
were initiated since the positive implications from the initiative never yielded positive
implications in the net profits of the company.
Special Contracts
A value index of 64, 70, 66 and 71 were targeted for North America, Europe-Africa, Asia Pacific
and Latin America respectively. Decision to choose these targets stems from these index values
winning us previous special contracts.
Corporate Citizenship
Increase renewable energy investments to 1000, and left the other decisions without a change.
Finance and Cash
Re-purchased stock, that sum to 1,100 only, and no other decision was made in this sector of the
simulation.