Uploaded by Tamar Jones

The 3-year Strategic Planning

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GUIDELINES for the 3-YEAR BUSINESS PLANNING
(for details, see the 3-year planning posting on GLOBUS/HELP)
1. Create your company vision statement, which is about the strategic, long-term, direction
of the company. The statement should be short, focused, and forward looking.
2. The board of directors have charged you (the simulation/management team) to
accomplish five tasks: (i) grow earning per share, (ii) Grow average return on equity
investment (ROE), (iii) Achieve stock price gains, (iv) Maintain a healthy credit rating,
and (v) Maintain an image rating (brand reputation).
3. Set clear goals and objectives for the tasks indicated in (2) above. For more details, see
GLOBUS/HELP.
4. Develop your company competitive strategies for AV Cameras and UAV Drones by (i)
learning about the kinds of business strategies, and (ii) understanding the Competitive
Intelligence Reports posted in your company on GLOBUS.
5. Develop your company 3-year income statement. This section of the 3-year plan requires
estimating the company’s future sales volumes, prices, and operating costs for both AC
Cameras and UAV Drones in each of the four geographic regions.
6. For guidance about item (5) above, see pages 3-4 of your company operating report
pertaining to the performance of AC Camera and UAV Drone in each geographic region.
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