Team or Company Name:
The Business
AmazonModel Canvas
Key Partners
- Suppliers: Amazon
partners with various
suppliers and
manufacturers to source a
wide range of products.
- Third-Party Sellers:
Amazon has a vast
network of third-party
sellers who list and sell
their products on the
platform.
- Delivery and Logistics
Partners: Amazon
collaborates with
shipping and logistics
companies to ensure
efficient delivery.
Key Activities
- E-commerce Platform:
Amazon operates an online
marketplace where customers
can browse, purchase, and
review products.
- Fulfillment and Logistics:
Amazon manages its fulfillment
centers and logistics
operations to store, package,
and ship products to
customers.
 - Cloud Services: Amazon
Web Services (AWS)
provides cloud computing
infrastructure and services
to businesses and
individuals
Key Resources
- Technology Infrastructure: Amazon
relies on robust technology systems
to power its e-commerce platform,
manage inventory, and process
transactions.
- Fulfillment Centers: Amazon's
extensive network of fulfillment
centers enables efficient storage,
packaging, and shipping of products.
- Data and Analytics: Amazon
collects and analyzes vast amounts
of customer data to personalize
recommendations and enhance the
user experience.
Value Proposition
- Broad Product Selection:
Amazon offers a vast
catalog of products,
ranging from books and
electronics to clothing
and home goods.
- Convenience and Speed:
Customers can easily find
and purchase products
online, and Amazon
provides fast shipping
options like Prime.
- Competitive Pricing:
Amazon strives to offer
competitive prices, often
leveraging its scale and
negotiating power with
suppliers.
Date:
11/05/23
Customer Relationships
- Personalized
Recommendations:
Amazon uses customer
data to provide
personalized product
recommendations and
improve the shopping
experience.
 - Customer Support:
Amazon offers various
customer support
channels, including
online help centers,
chat, and phone
support
Channels
- Online Marketplace:
Amazon's website and
mobile app serve as the
primary channels for
customers to discover
and purchase products.
 - Amazon Prime: The
subscription service
provides additional
benefits like fast
shipping, streaming
services, and exclusive
deals
X Primary Canvas
Alternative Canvas
Customer Segments
- Individual Consumers:
Amazon caters to
individual customers
seeking a wide range of
products.
- Businesses: Amazon
serves businesses of all
sizes through its
business-specific
marketplace and cloud
services.

Eureka Fair: Technology Operation & Startegy
Cost Structure
- Fulfillment and Storage Costs: Expenses related to operating
fulfillment centers, storing inventory, and managing logistics.
- Technology Infrastructure: Investments in maintaining and
upgrading the online platform, data centers, and technology systems.
- Marketing and Advertising: Costs associated with marketing
campaigns, promotions, and customer acquisition.
Revenue Streams
- Product Sales: Amazon generates revenue by selling products
directly to customers and taking a commission from third-party
sellers.
- Amazon Prime Membership: Subscription fees from Amazon Prime
members contribute to recurring revenue.
- AWS: Revenue generated from providing cloud computing
infrastructure and services through AWS.
Source: www.businessmodelgeneration.com
Eureka Fair: Technology Operation & Startegy