SMARRTT OBJECTIVES
MARKETING COMMUNICATIONS
OBJECTIVE TEMPLATE
Increase [add word such as awareness/action]
with [add metric such as 10%]
about [add product/service being advertised]
with [add detailed target market]
within [add date start and end of campaign].
MARKETING COMMUNICATIONS
OBJECTIVE EXAMPLES:
Increase awareness about new coffee machine
by 12% in city commuters within 2 months
Increase subscriptions to wellness newsletter by
5% in university students by the end of winter
Increase sales of new summer collection by 20%
in young families by 01/06/2021