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APPENDIX
Business Proposal Sample Template
Company Name: __________________________________________________
Founding Member(s): ______________________________________________
Product/ Service Name: ____________________________________________
Executive Summary
A summary of your proposal – not more than 100 words
1.0 Company Description
1.1 Background
This section reviews the background of your company (min. 80 words)
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the founder(s)
when it was established
what the industry is like
other details about your company
1.2 Mission Statement
State the mission of the company (min. 30 words)
2.0 Product/ Service Description
2.1 Problem Statement
This section states the problem(s) that you have identified which could be solved
through your proposed product/ service. You should include (min. 100 words):
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any trend(s) or current situation that leads you to innovate this product/service
the problems faced by your potential customers that you hope to solve with your
product/ service
2.2 Description of Product/ Service
This section provides a detailed description of your product/ service. You should
include (min. 80 words):
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the function of the product/ service
a brief description of the system or mechanics (the size, how it works, etc.)
the selling price
other descriptions
2.3 Illustration of the product/ service
Include an illustration/ sketch of your product
3.0 Marketing Plan
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3.1 Target market
This section describes the target market of your product/ service. You should
(min. 50 words):
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identify your target customers, their characteristics, and their geographic
locations, otherwise known as their demographics
estimate the size of the market
state if there is a current demand for your product/ service
3.2 Competition and Competitive Advantages
Provide a description of your potential competitors. List major competitors by
name in this section, if relevant and describe the advantages of your product
over other competitors’. You should also (min. 50 words):
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state if there are any growth opportunities
include any barriers you might face in being successful as a start-up
describe your promotional plans for your product/ service
3.3 Promotional Plan
This section describes a detailed marketing plan on how to promote your
product/ service (min. 50 words)
3.4 Promotional Poster / Online Banner
Use any software or tools to create a promotional poster or online banner to
promote your product/ service and include here
4.0 Social Responsibility
A business shows social responsibility by respecting all of its stakeholders. What steps will
you take to create a socially responsible business? Explain how your company can
contribute to the community (e.g. social and charity events – min.50 words)
5.0 Code of Conduct
All businesses must deal with ethical issues. One way to address these issues is to create a
code of ethics. List three core (unchanging) principles that your business will follow.
Explain any possible ethical issues (min. 50 words)
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