CURRICULUM VITAE
KRISTINA CASSANDRA P. SABALLERO
SAN ISIDRO IRIGA CITY
PAZKRISTINA241@GMAIL.COM
PERSONAL INFORMATION
Age
: 18 yrs old
Sex
: Female
Civil Status
: Single
Date of Birth
: October 9, 2004
Place of Birth
: San Isidro, Iriga City
Religion
: Roman Catholic
Name of Father
: None
Name of Mother
: Christine N. Paz
EDUCATIONAL BACKGROUND
Senior High School
: ACLC College of Iriga, Inc.
San Miguel, Iriga City
2023 - Present
Junior High School
: University of Saint Anthony
San Miguel Iriga City
2020-2021
Elementary
: San Isidro Elementary School
San Isidro Iriga City
2016-2017
1
Mark Ryan M. Bon
Infante St. San Pedro, Buhi, Cam. Sur
ryanmark183@gmail.com
PERSONAL INFORMATION
Age
: 18 yrs old
Sex
: Male
Civil Status
: Single
Date of Birth
: March 24, 2005
Place of Birth
: Iba, Zambales
Religion
Name of Father
: Jesus Miracle Crusade
International Ministry
: Ryan V. Bon
Name of Mother
: Mary Jean M. Bon
EDUCATIONAL BACKGROUND
Senior High School
: ACLC College of Iriga, Inc.
San Miguel Iriga City
2023 - Present
Junior High School
: St. Bridget School
San Roque Buhi
2020-2021
Elementary
: Buhi North Elementary School
San Pedro Buhi
2016-2017
2
CURRICULUM VITAE
Xander Veras
Perpetual Help Iriga City
verasuxander@gmail.com
PERSONAL INFORMATION
Age
: 17 yrs old
Sex
: Male
Civil Status
: Single
Date of Birth
: August 11, 2005
Place of Birth
: San Isidro, Iriga City
Religion
: Catholic
Name of Father
: Joseph M. Veras
Name of Mother
: Riza C. Veras
EDUCATIONAL BACKGROUND
Senior High School
Junior High School
Elementary
: ACLC College of Iriga, Inc.
San Miguel, Iriga City
2023 – Present
: University of Saint Anthony
San Miguel, Iriga City
2020-2021
: Saint Elizabeth School
Isidro, Iriga City
2016-2017
3
CURRICULUM VITAE
Christine Joy M. Oronan
Santo Niño Iriga City
christineoronan@gmail.com
PERSONAL INFORMATION
Age
: 18 yrs old
Sex
: Female
Civil Status
: Single
Date of Birth
: Novemberr 04, 2004
Place of Birth
: General Trias, Cavite
Religion
: Roman Catholic
Name of Father
: Venancio T. Oronan Jr.
Name of Mother
: Marites M. Oronan
EDUCATIONAL BACKGROUND
Senior High School
: ACLC College of Iriga, Inc.
San Miguel, Iriga City
2023 - Present
Junior High School
: Santo Niño National High School
Santo Niño Iriga City
2020-2021
Elementary
: Santo Niño Elementary School
Santo Niño Iriga City
2016-2017
4
CURRICULUM VITAE
Rhiza Q. Magistrado
San Vicente Sur Iriga City
rhizamagistrado@gmail.com
PERSONAL INFORMATION
Age
: 18 yrs old
Sex
: Female
Civil Status
: Single
Date of Birth
: March 21, 2005
Place of Birth
: San Vicente Sur, Iriga City
Religion
: Roman Catholic
Name of Father
: Noli A. Magistrado
Name of Mother
: Aileen Q. Magistrado
EDUCATIONAL BACKGROUND
Senior High School
: ACLC College of Iriga, Inc.
San Miguel, Iriga City
2023 - Present
Junior High School
: University of North Eastern Philippines
San Roque Iriga City
2020-2021
Elementary
: San Vicente Sur Elementary School
San Vicente Sur Iriga City
2016-2017
5
CURRICULUM VITAE
Alex Cañeba Bagayawa
San Nicolas Iriga City
bagayawaalex194@gmail.com
PERSONAL INFORMATION
Age
: 18 yrs old
Sex
: Male
Civil Status
: Single
Date of Birth
: June 10, 2005
Place of Birth
: San Nicolas, Iriga City
Religion
: Adventist
Name of Father
: Alex Ibo. Bagayawa
Name of Mother
: Marieta C. Chavez
EDUCATIONAL BACKGROUND
Senior High School
: ACLC College of Iriga, Inc.
San Miguel, Iriga City
2023 - Present
Junior High School
: Zeferino Arrayo High School
San Isidro, Iriga City
2020-2021
Elementary
: Adventist Elementary School
San Agustin, Iriga City
2016-2017
6
CURRICULUM VITAE
NAME: Janelle S. Iglesia
ADDRESS: San Isidro Iriga City
Email Address: iglesiajanelle19@gmail.com
PERSONAL INFORMATION
Age
: 18 yrs old
Sex
: Female
Civil Status
: Single
Date of Birth
: March 19,, 2005
Place of Birth
: Sta Cruz, Manila
Religion
: Roman Catholic
Name of Father
: Romulo S. Iglesia
Name of Mother
: Renalie S. Iglesia
EDUCATIONAL BACKGROUND
Senior High School
: ACLC College of Iriga, Inc.
San Miguel, Iriga City
2023 - Present
Junior High School
: Zeferino Arroyo High School
San Agustin, Iriga City
2020-2021
Elementary
: San Isidro Elementary School
San Isidro,Iriga City
2016-2017
7
For milktea shop owners Based on the findings, provide actionable recommendations for milk
tea shop owners and managers to enhance their strategies such as "Menu and product
offerings, Branding, Store location to attract costumers, pricing and profitablity" these are
recommendations to increase the business gross income. This may include suggestions for
product innovation, marketing tactics, store layout improvements, and pricing adjustments.
The respondents are given to answer questions and recommend their stategies Based on table
5-1 and 5-2 the respondents prefered the statements "Established the brand to stand out from
other milk tea shops." and "Expand network marketing to reach a larger audience and engage
with costumers regularly."
As their strategies so the costumers would choose their milk tea shop. On table 5-3 and 5-4
the respondents chose the statement "Know the team’s specific goal and Product sales
promotion and discounts." As their marketing strategies to improve the monthly sales of their
milk tea shop business. Lastly table 5-5 and 5-6 the statements "Offers discount to costumers
and Offers customizable toppings for their drinks" are chosen by the respondens as their
marketing strategy they follow to achieve their expected monthly sale. The researchers are
tasked to give out these survey questions to know their strategies and also recommend them
ideas to improve their milk tea shop businesses.
8
REFERENCES
Foreign literature
Lee, J. S. and Park, S. H. (2021) entitled “A review of the health benefits and risks
of
milk
tea.”
https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=+Lee%2C+J.+S.+and+Park%2C+S.+H.+%282021
%29+
Wong, S. W. and Ho, C. K. (2021) entitled “The impact of social media on the milk
tea industry: A review.”
https://www.atlantis-press.com/proceedings/icssed-22/125973647
Chua, C. H. and Tan, S. H. (2021) entitled “A review of the milk tea industry in
Southeast Asia”
https://www.mdpi.com/2304-8158/10/6/1382
Goh, J. L. and Chua, S. H. (2017) entitled “Milk Tea: A Popular Beverage in Asia”
https://dspace.cuni.cz/handle/20.500.11956/1823
Local literature
Fajardo, T. A. and Ramos, J. R. (2021) “A Review of Milk Tea Ingredients and
their Health Implications.”
https://www.studocu.com/ph/document/western-philippines-university/social-work/milktea-on-thephilippines/26796299
Guevera J. K. and Lim E. S. (2021) in their article “Exploring the Milk Tea Culture
in the Philippines: A Review of Related Literature”
https://www.studocu.com/ph/document/western-philippines-university/social-work/milktea-on-thephilippines/26796299
Guzman, M. T. and Tan, L. M. (2020) “Milk Tea Consumption among Filipinos: A
Review of Literature.”
https://www.studocu.com/ph/document/western-philippines-university/social-work/milktea-on-thephilippines/26796299
Dizon J. D. and Lagua E. M. (2019) “The Philippine Milk Tea Industry: Trends and
Opportunities.”
9
https://www.mdpi.com/2304-8158/10/6/1382
Dizon, J. D. and Lagua, E. M. (2019) “Milk Tea Craze in the Philippines: A Review
of Literature.”
https://www.studocu.com/ph/document/western-philippines-university/social-work/milktea-on-thephilippines/26796299
Foreign Study
De Jesus F. (2021)entitled, “The Product Life Cycle of Mill Tea An Assessment”
https://www.researchgate.net/publication/349947933
De Guzman, M. (2020) in his study entitled, “The Influence of Marketing Strategies
of Milktea Shops on the Preference of the Consumers.”
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3551746
Lee & Yim (2019) in their study entitled, “Growth of Milk Tea consumers from
southeast Asian countries.”
https://www.mdpi.com/2304-8158/10/6/1382
Pak, J. (2004) entitled, “Factors Affecting Gross Income of Small Farmers in District
Jhang-Pakistan."
https://www.researchgate.net/publication/314137332
Local Study
Canet, M. et.,al (2022) in their study entitled, “Waste Management Practices of Milk
Tea Shops”
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4072185
Dizon, P. et.,al (2009) entitled, “Information System Plan for Chew & Brew Milk Tea
Company.”
http://ieomsociety.org/proceedings/2021monterrey/254.pdf
Chuenyindee, T. et.,al, (2021) in their study, “Consumer preference analysis on
attributes of milk tea: a conjoint analysis approach.”
https://www.mdpi.com/2304-8158/10/6/1382
Mercado, J. (2015) in their study entitled, “The Emergence of Milk Tea Shops in the
Philippines: A Study on Its Success Factors.”
10
https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=+%E2%80%9CThe+Emergence+of+Milk+Tea+Sh
ops+in+the+Philippines%3A+A+Study+on+Its+Success+Factors.&btnG=
Silva, D. et.,al (2012) entitled, “Conjoint analysis for evaluate the consumer
preference on ready to drink tea.”
https://www.researchgate.net/profile/NimalathasanBalasundaram/publication/235760971
Dizon, P. et.,al (2009) entitled, “Information System Plan for Chew & Brew Milk Tea
Company.”
http://ieomsociety.org/proceedings/2021monterry/254.pdf
In Iriga City, those who work in milk tea shops tend to be between the ages of 21 and 25. There are
18 female workers, compared to 12 male workers, in the workforce. The bulk of respondents earn
less than Php 8,000–9,000 per month in milk tea shops. The employees who took part in the poll have
college degrees, indicating a desire or option for more advanced education. This shows that there is a
significant salary difference among workers. There were 10 hours of work every day on average. The
results of the survey revealed that respondents believed the quality of the ingredients used had the
greatest influence on the impact. According to the respondents, the milk tea establishments' monthly
revenue is affected byits impact on the firm's monthly revenue and potential for growth, the
marketing strategy of focusing on the quality of products used in milk tea shops is ranked #1,
according to the information in Table 2. This strategy is followed with regard to the milk tea shop's
location, the variety of milk tea flavors it offers, the regularity of its monthly revenue, and the impact
of seasonal changes.
11
The statement "The monthly income of milk tea shops is influenced by the quality of ingredients
used" had the greatest percentage of all the factors influencing the monthly income. This implies that
there is a strong correlation between the chance and the use of premium ingredients. According to
the information in Table 3.1, "The Milk tea shop is conveniently located" is listed as the most
important criterion for evaluating customer satisfaction in a milk tea business. This criterion has the
highest proportion of any in the table. According to the general weighted mean of the table (3.1),
which is translated as "Agree," the majority of milk tea shop staff also agree that these factors
influence customer satisfaction.
12