Uploaded by Priyanka Chugh

Sustainable tea

1.0 Issues
In pursuit of Unilever’s 2020 goal of 100% sustainable sourcing, sustainable tea was introduced in
multiple markets. The question now arises with respect to the next steps for their tea business in India.
The following issues might pose threats in the execution and success of this initiative in India1. Converting smaller domestic producers to sustainable practices
2. Gaining an advantage in the market by convincing consumers to value sustainable tea