Focused
Group
Definition:-
Small Group of people who represents your
target audience and where you share your
ideas and ask questions in relation to your
product, service or business.
A focused group should be a mix of your
current customers and individuals that have
not made a purchase but has a possibility to
make one in the future.
Example of a Focused
Group
Parent-Teacher meetings
in Schools
Importance
• The major importance of the focused group
is that it gives businesses strategic insights
into their customers or potential customers.
• Focused group also enables your
customers to find out more about the
company.
Advantages
• It is cost-effective
• It gives deeper engagements.
Disadvantages
• Time-consuming
Thank you