Evaluation of the
PlugMe app concept
and its viability
Vikramjit Singh
Harold Christian Dimaano
Nikka Napuli
Gurleen Saini
Background
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Social anxiety disorder is one of the most common anxiety disorders among people in
Canada (Anxietycanada, 2022)
Various dating sites, such as Tinder, Bumble, Okcupid, Hinge, and others, allow people to
meet and connect with people who are seeking a partner.
Social platforms are both a blessing and a curse for people with social anxiety because
they allow people with social anxiety to find people online and communicate with them.
Hence, they choose to not communicate in person at all and rely on online
Bluetooth technology
Android and Apple devices
Objectives
This research will determine whether people would be interested in
using the app. The target audience consists of individuals ages 18+
from Centennial College.
To Determine the likelihood of using PlugMe app in the next
TIMEFRAME.
To determine perceived difference of PlugMe app concept from
other apps that are currently available.
To determine perceived advantage of PlugMe app concept
To determine expected frequency of using PlugMe app concept.
To determine what is liked about the PlugMe app concept.
To determine what is disliked about the PlugMe app concept.
About the
application
"PlugMe" was chosen as the name of the application
because the sole purpose of the
application is to plug people into each other’s lives.
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Experimental research
Survey questionnaire
80 correspondents focusing
on Gen Z
Qualtrics' web service
Research
Questions
Question 1: Overall, how likely are
you to download this application?
Very Likely
14
Probably
Total Respondents: 38
Very Unlikely
Benchmark
63
7
Top 2 Box
10
%
37
Never
Unsure
3
Very likely
%
4
26
Probably
%
Question 2: How would you
rate this application in terms
of its differences to other
applications?
Total Respondents: 37
Fairly Different
Very Different
Benchm
11
17
ark
TOP 2
76%
BOX
Not Very Different
5
Very
30%
Different
Fairly
Different
Not at all Different
4
46%
Relative to other applications
available, do you think this
application provides: a large
advantage, a small advantage, no
advantage at all
Total Respondents: 36
A large advantage
19
Top 2 BOX
Bench
89%
mark
A small advantage
13
A large advantage
53%
No advantage at all
4
A small advantage
36%
TOP 2
89
BOX
%
A large
53
Advantage
%
A Small
36
Advantage
%
Question 4: How often
would you use this
application?
Once a day
3
5-6 times per week
Total Respondents: 36
Very Unlikely
7
Bench
mark
TOP 2
5
22%
BOX
3-4 times per week
9
Never
Once
8%
a day
4
5-6
times per
week
14%
What, if anything,
do you like about
this app idea?
Code list
Total Respondents
%
(38)
can meet people easily, easy communication
7
18%
free to download
6
16%
helpful, useful, convenient
5
13%
Bluetooth
4
11%
unique
3
8%
communication for anxious people
3
8%
easy to use
2
5%
good concept
1
3%
doesn’t require you to leave home
1
3%
Nothing liked
3
8%
other
0
0%
not stated
5
13%
What if, anything do
you dislike…
Total Respondents
%
(38)
%
security/safety issues
6
16%
common to other apps
3
8%
like to meet people face to face, may take away from physical interaction
2
5%
Already have many apps
1
3%
bluetooth has limited range
1
3%
have other apps to communicate
1
3%
everything
1
3%
disturbing
1
3%
it will turn into a dating app
1
3%
Nothing disliked
14
37%
others
1
3%
Not stated
5
13%
Do you think PlugMe
would be convenient to
use?
Yes
Total Respondents: 36
25
No
2
Unsure
9
Benchmark
TOP 2 BOX
94%
Yes
69%
Unsure
25%
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Mixed results from the surveys are established.
Never answer was also chosen.
Many participants were concerned about the
safety and privacy of the application.
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The application needs more safety features that
would protect the identity of the users.
It is recommended to provide the user with the
option of allowing or disabling the sharing of their
information.
If the user allows to share their information in
public, then it will only be visible to the other
users.
Thank you!