INTRODUCTION Description of the Business People nowadays are getting busier and busier. No more time to take care of themselves. No more time to have a few minutes break to eat. And when they have a spare time to eat, they would just eat snacks, like chocolates, biscuits, etc., just to satisfy their hunger. That is why “Pan de Ulam” is here. We are aiming for people in changing their eating habits and satisfy not only their taste buds but also their crumbling stomachs through the items on our menu that they can enjoy any time of the day. PROJECT SUMMARY A. Name of the firm/enterprises ‘’PAN DE ULAM’’ is inspired by the classic Pinoy food which is the Pan de sal. It was transformed into Pan de Ulam to add different flavors and spice to it making it the best Filipino bread of all time. B. Location The researchers chose a store property in Dona Rosario Bayview Subdivision, Sucat, Muntinlupa City as their location. The product they are offering is Pan de Sal with different fillings, giving a whole lot of choices for the customers to choose from. They will also be offering plain Pan de sal for customers who wanted the traditional kind of bread. C. Brief description of the project Innovation of food is in trend nowadays. People would come up to the idea of making a food more special. There are several products that is in line with the Pan de Ulam the researchers created. There is the Toasted Siopao that is much known to our society. There is, Bread Roll, Pizza Roll, and everything people innovated so that of course, people would have an interest on buying or trying it and as a result, more income for the business. MARKET FEASIBILITY A. Description of the proposed product/service The proponents have decided to name the business “Pan de Ulam” to give the people a quick idea about the product. The name was derived from the combination of the words “Pandesal”, a famous bread roll in the Philippines, and “Ulam” which is viand when translated to English. The chosen name will be helpful in reeling in potential customers because it provides an initial thought that the product will be a fusion of beloved food staples in the Philippines.“Pan de Ulam” will be able to introduce to the masses a new flavour to the quintessential Pandesal by filling it with different popular dishes which includes Adobo and Menudo just to name a few. B. Description of the proposed marketing targets CHARACTERISTICS: 1. Who will be your customers? Age Gender 2. Location: Where customers live/work 3. Income levels 4. Number of customers 5. When will they buy the product/service 6. Future size of market 7. Why do customers need this product or service? Dona Rosario Bayview Subdivision Passerbys Employed, Students, Adults, Elderly and Children Any Nearby Medium 2.4% Growth rate per year Daily As the population grows every year, the number of potential customers will increase. To satisfy the customers’ craving in Pan de sal with fillings and called as ‘Pan de Ulam’ in a reasonable and affordable price for everyone. C. Proposed prices D. Proposed Channel of Distribution Management Preparation of the Product Product Planning Management Storing of Supplies Selecting the Supplier Purchasing of Raw Materials E. Proposed Promotional Activities F. Projected Sales (expected annual sales volume for the next 5 years considering the demand and supply situation and competitive positions) F. Raw Materials 2. Based on different factors like the population growth, market acceptability, capacity to supply and other factors. This study is feasible because our target population is willing and capable of availing our products. We also consider factors like our competitors and prevailing prices of the suppliers that will affect our prices. Based on our demand –supply analysis, we found out that we can supply available market based on our production capacity. G. Utilities UTILITIES EXPENSES *Expense per month X 12 X 3.48% (Inflation rate) UTILITIES PAYABLE PRODUCTION COSTS Raw Material Cost Other Cost Organizational Chart VI. Financial Feasibility D. Financial Analysis The total asset turnover measures the ability of a company to use its assets to efficiently generate sales. AT= Net sales /average total assets Ave total asset= beginning+ ending asset Working capital is a financial metric a business can use to in order to help measure the cash and operating liquidity position of the business firm. WCT= cost of sales + operating expenses/ working capital AWC= (total Current asset –total current liabilities)/2 Current Ratio indicates the ability to pay current obligations. CR= Current assets/ current liabilities Quick Ratio indicates the ability to pay current obligations from the more liquid current assets. QR= (current assets-inventory) /current liabilities Gross Profit is what have left after paying all cost associated with producing the product. It is important to track the gross profit margin in order to track profitability. GPM= gross profit/net sales The rate of return on sales the amount of net income per peso of sales or the profitability based on sales. ROS= net income(before interest & tax)/net sales The operating profit margin gives information about the firm’s profitability, particularly with regard to cost control. It shows how much cash is thrown off after the most of the expenses are met. OR= cost of sales +operating exp/net sales Return on equity indicates profitability in the use of invested capital or the amount of return per peso of owner’s equity ROE= net income/ owners equity This is used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. ROI= net income/ investment Start-up capital is simply how much cash is required to start the business and keep it operating until it is self –sustaining. The business’ capital will come from the investment of its owners. The project should include enough capital funds (cash, or access to cash) to run the business for one to two years. They don’t need to apply for loans or credits for the reason that the contribution of the partners is enough to finance the business. For the Pan de Ulam to be classified as the leading seller of Pan de sal and well-known enterprise in the food industry, it needs effective financial strategies to generate profit. Risk is always involved in establishing a business. The partners took the risks and invested their assets in the business and are expecting a positive return. For these objectives to be achieved, a careful preparation of the projected financial statements must be accomplished, supported with the necessary schedules.
