SCHOOL OF LANGUAGE MEDIA AND CULTURE
Department of Media and Communication
LMCV261-ASSIGNMENT 4
Elegant Media Creatives
Grandeur innovation at its best
Client
APACO MODE
Name & Surname
Student number
Roles
Kwanda Sibango
Group leader/ researcher
Asenathi Gcwati
Copywriter
Luphelo Zendile
Graphic designer
Grace Matheba
Marketing Strategist
Viwe Stokwe
Marketing Strategist
Mbasa mawoko
Media buyer
Zenande Nkebe
Media buyer
I understand that plagiarism is the presentation of someone else’s ideas as my own. These ideas or
words can come from a classmate, an ex-student, an encyclopaedia, book, journal, magazine,
newspaper, the Internet, or even a pamphlet. When I have consulted such sources, they have been
carefully and fully acknowledged, both in my assignment, and on my Reference Page. I have not
plagiarised in this assignment.
I understand that if I am found to have committed plagiarism, I will have to face disciplinary action.
Signature: K.Sibango
A
Full Name:
Date:
(Anower, 2023)
Motivation for the logo design
About us
Elegant Media Creatives is an advertising agency that plans and executes IMC
campaigns for companies, for their brands or products that are in their introductory
phase of their lifecycle. The agency consists of seven trained media practitioners, with
minimal practice experience in the Advertising Field. The agency was established by
seven members in the year 2023. Kwanda Sibango is the head researcher, and the
CEO of the Agency. Next to him is the copywriter, Asenathi Gcwati. She also takes the
role of standing in as the deputy CEO in Kwanda Sibango’s absence. Grace Matheba
and Viwe Stokwe share the Marketing strategist role in the agency. Luphelo Zendile is
the man responsible for all the splendid graphics we create for our clients, he is the
head Graphic designer. Mbasa Mawoko and the seventh member of the agency,
Zenande Nkebe, ensure that the media messages we create reach the targeted
audience at the precise times. They are the media buyers in the agency.
Our mission and vision
We are an Advertising Agency that is based in Eastern Cape in Gqeberha. We aim to
satisfy our clients by taking their brands to the eyes of their consumers. Our creative
teams creates professional media messages that appeal to the audiences of our client,
to ensure maximum satisfaction to our clients. Elegant Media Creatives is dedicated
in servicing and putting the clients’ needs first.
Our client
The agency will be advertising a clothing brand called Apaco Mode. The clothing
items that will be advertised for are T-shirts, Sweaters, and caps.
Provide a situation analysis: explain why you have chosen to advertise this brand.
EMC chose to advertise this clothing brand due to how it is still a local brand (where
is it situated, its origin?). As much as the agency is also a local agency, we are to
help analyze the brand to get recognition and make sales. The agency is willing to
evaluate the advertiser’s competitive position and offer strategic options and
recommendations when needed. Devise an integrated communication plan and
implement it with consistency and creativity. We also can take over the media
interviewing, analysis, and bookkeeping. It is also in our ability to advertise and do
promotion by implementing sales contests, publicity, grand openings, and other
activities.
Part B
We considered that the meaning of the unusual name of the client’s brand, Apaco
Mode, which is explained by the client refers to one’s mental attitude about
themselves. As a high school pupil, the client would use the words as an affirmation
that the battles he was facing were only preparing him for his Apaco Mode. His
primary mode, where he is in full control of his immediate life. We have decided to
extent on this concept for the selling idea underling theme which will be co-current
in the ads that will come out of our campaign. The concept has story telling qualities
which driven fashion lovers can relate to. Not just in terms of fashion but also their
lives.
The story behind the name is Positivity/Peak/Prime hence APACO means
Peak/Prime. The term is also used to hype one to be themselves when they are
feeling down. One would say putting your ALL in EVERYTHING you do.
APACO MODE products are all everything streetwear, so to say the least it offers:
 Hoodies with various designs.
 Sweaters with various designs
 T-Shirts with various designs
 Trucker Caps
 Beanies
The brand produces products that are unique such as:
 Design Style
 High Quality
 Service
The things that separate Apaco Mode from other brands is that everything like
packages, design and deliveries are done by the owner.
When it comes to sales performance of the products, the is no specific number but the
rankings of most sold are:
1. Hoodies
2. Truckers
3. T-shirts
4. Sweaters
At the moment the business is kind of moving slowly since there is no proper marketing
team on social media. That is where Elegant Media Creatives campaign is needed to
focus more, more like in social media, because on the grounds the product is really
moving.
The Apaco Mode business would invest in a starting campaign like Elegant Media
Creative depending on the number of people working on the campaign. Depending on
the campaign run, usually it’s R300 per person a week.
The products can be purchased by making contact on these platforms:

Email: business.apacomode1008@gmail.com

Twitter: @APACOMODE_

Instagram: @apacomode

Facebook: Apaco Mode

WhatsApp: 068 005 3285
There is no website at the moment, but customers can contact any social media pages
of their choice to purchase the products.
The steps that should be followed when purchasing the products are:
Select the product(s) you want to order. (Size and Color)
Process Payment
Send Proof of payment
Choose the delivery option.
Paxi (3-5 Days) - R100
Paxi (7-9 Days) - R60
We deliver.
You collect at your nearest Pep/Pep Home/Pep Cell