Breville Guest Lecture
- Only in luxury segment
- Grow through M&A – acquiring skillsets from other companies
- Cross-functional teams
Similarities between Breville and Apple
- “apple in the kitchen—ware industry”
How can Breville become an IP company
- Own a lot of IP assets
- Build strong relationships with tech partners rather than owning factories
New biz model: marketplace creation
Joule Experience Platform
- Provide consumer-oriented solutions through products, amd
Front ware – drives product development
Mobile API team
Content management system
IOT team
What is Breville’s enabler that ensures
- Flat organization in terms of roles and responsibilities
Product diversification to secure consumers
Economies of scale is the key to success in the web services industry
Why is Apple most likely to still prosper in 10 years?
They are the only existing company that has the same high level of quality in all hardware
capability, software capability, ecosystem providing capability.
Breville’s CEO wants a solution company.
- It requires perseverance and modesty to make it happen.
- Modesty is crucial for cross functional teamwork
How to maintain strong relationship with China partnerships?
- Perseverance and modesty
- Treat them as a partner but not as a supplier
- Breville fly to China every month
- Employers of Chinese manufacturers
- Be culturally sensitive
- Attitude: learning new experience