1 How to Build a Successful Online Business From Scratch Remember this while reading this eBook: I offer to help you build your online business or to improve it for free by sharing knowledge - I will not offer this for free forever. Write an E-Mail to admin@philipbraselmann.com to get started or write me on Linkedin. What Will This eBook Cover? • The Characteristics & Values of Millionaires • How to Control your Mind • The Habits of Most Millionaires • How to Build an Online Business Worth Millions Learning about the people that make tons of money is necessary. You will also need to be able to control your mind to make millions. This eBook also covers how I built an online business, which you can replicate, but success depends on the time and effort you put in... Note: I know that we cannot protect my ebook from being copied or edited; screenshots and editing them is always possible. If you are reading this ebook without having purchased it, at least share a link to our website or send me an e-mail with your feedback, that’s the least you could do for us if you illegally downloaded or received this ebook. Thank you from the bottom of my heart. -Philip Braselmann 2 Index Chapter 1: Characteristics & Values of Millionaires • This is What Makes People Attain a Lot of Money - Vision……………………………………………………………………………………..……06 - Attitude……………………………………………………………………………..….....…..07 - Concentration………………………………………………………………….…...………08 - Confidence………………………………………………………………………..…...….…09 - Cooperation………………………………………………………………………...…..……10 - Courage…………………………………………………………………………….…....…….11 - Obsession……………………………………………………………………….….…….……12 - Excellence…………………………………………………………………….……..………..13 - Honesty……………………………………………………………………….………..………14 - Imagination……………………………………………………………….……….……...….15 - Love………………………………………………………………………….……..….………..16 - Persistence…………………………………………………………………..……………..…17 - Responsibility……………………………………………………………….……………....18 - Time Management…………………………………………………………………………19 - Sacrifice………………………………………………………………………………………..20 - Hard Work……………………………………………………….……………………...…….21 - Understanding…………………………………………………….……………………...…22 Chapter 2: Controlling your Money & Mind • Money Consciousness and the Mindset you Need to get Millions of Dollars - The Importance of Money…………………………………………………….…….....24 - Managing Money…………………………………………………………………...……...25 - Money as Feedback………………………………………………………………...……..26 - Money is Everywhere……………………………………………………………..……...27 - Controlling Your Mind………………………………………………………...………...28 - Summary of the Last 2 Chapters……………………………………………………..29 3 Chapter 3: Habits of the Ultra-Rich • Habits you Need to Adapt - Waking up Early………………………………………………….…...……….……..…….31 - Nutrition & Sports………………………………………….……...………..……....…...32 - Fashion & Hygiene………....………………………………………………...…..………33 - Reading…………………………………………………………………...………………...…34 - Giving……………………………………………………………………….………….....……35 - Planning...………………………………………………………………………………..……36 - Optimization…………………………………………………………………………...…….37 - Tactical Breaks……………………………………………………………………..……….38 Chapter 4: Before you Start the Business Journey • What You Need to Start your Business - Equipment……………………………………………………………………………...……40 - Internet…………………………………………………………………….……….…....…...41 - Capital………....………………………………………………………………….…...………42 - Offline Environment……………………………………………………………………...43 - Online Environment………………………………………………………………....…...44 - People...…………………………………………………………………………….….....…...45 - Books.......…………………………………………………………………...……….….….…46 - Attitude……………………………………………………………….……….…..…..……....47 - Time Management………………………………………………………………..…….....48 - A Bank Account………………………………………………………………….……..…...49 - Things you do not need………………………………………………….……...…..…..50 4 Chapter 5: Building the Business • How to Build Your Business - Preparation and Expectation……………………………………………………........52 - Where and How to Begin……………………………………………...………...……...53 - How to Create a Great Profile………………………………………………………….55 - How to Get the Job………………………………………………………………….……...56 - Become the Best Virtual Assistant…………………………………………….……...57 - Transitioning Into a Business………………………………………………………….58 - The Interview Questions Template………………………………………….……….59 - Vision, Values & Culture………………………………………………………….……...60 - Business Status……………………………………………………………………….……...61 - Growing Your Business……………………………………………………………………62 Summary • You Will Succeed! - Final Words………………………………………………………………………...………...63 - Invictus…………………………………………………………………………….…………...64 5 CHAPTER 1 - Characteristics & Values of Millionaires - 6 Vision “You have to think big to be big.” -Claude M. Bristol Vision is the gift of seeing clearly what may be. Vision expands our horizons. The more we see, the more we can achieve; the grander our vision, the more glorious our accomplishment. The courage to follow our dreams is the first step toward destiny. A dream is a possible vision you have, and if you can dream it, you can most likely also make it real. If you dream of elves, trolls, and so forth, though, those can probably not be made real… but who knows, we thought that thunder was thrown by gods not a long time ago. And besides, we put our imaginations in books, movies, songs… and then they become real. What is the difference between a dream and a vision? A dream is based on your biggest desires & long-term goals. A vision is more narrowed down; a dream is what you work on till you reach it. A vision is for 5-10 years… They are almost the same. Flying through the air, the lightbulb, lord of the rings, the smartphone… Those things were first big dreams, and you would be labeled crazy by people for thinking this is a possibility. But those big dreams became a reality, and first happened in some average person’s mind… Think big to get big. If you want to make millions - dream big! A warning, though, you may realize that building wealth becomes your passion and that money is not a priority anymore! 7 Attitude “You cannot always control circumstances. But you can control your thoughts.” -Charles E. Popplestone Our attitude is not determined by circumstances but by how we respond to circumstances. Our minds determine our attitude. We can respond positively or negatively. It’s how we react to events, not the events themselves, that determines our attitude. Get rich or die trying. That is an attitude you must embrace because nature or god wants you to have millions. Evolution is inevitable, and if you consider the threat of AI, you must get those millions to afford to be among the high class, which brain chips will enhance. Of course, you can reject it and embrace nature, I personally would love to, but will you reject evolution? Do you want to be outclassed? It is a tough decision to make. But one thing is for sure; you have to get rich because otherwise, you will be among the “useless class”. <- Let’s hope such a class of people will never exist. Our natural intelligence will be considerably lower than those of the then-enhanced elites; they will be the next step of evolution. You want to have the ability to join or not, and that means money, a lot of money. Consider it your holy duty to get rich, self-actualization is our highest need, and that’s why we are at the top of the food chain. Do you want to be a chimp? Of course not, but compared to those enhanced elites… they will see us like that. 8 Concentration “When every physical and mental resource is focused, one’s power to solve a problem multiplies tremendously.” -Norman Vincent Peale Concentration is the magic key that opens the door to accomplishment. By focusing our efforts on a single point, we achieve the most significant results. Concentrating on a few primary goals, our efficiency soars, our projects are completed - we are going somewhere. Another word for concentration is focus. Without concentrating on your goals for today, you will lose your direction, get lost in distraction, and the quality of the work that you create will suffer. You will lose time, and you will lose your mind to bullshit that doesn’t even matter. All that matters is your dream; everything else is secondary. Your family or partner is #1? How will you be able to help them when your mind is full of chaos, and you barely have money? You won’t be able to help them as much as you could, and besides that, you fall victim to the terror in your unfocused mind. Laserfocus on your goal for the day, which leads to your goal for the week, which leads to the goal of the month, which leads to the goal of this quarter, which leads to the goal of this year, which leads to the 2-year goal, which leads towards the realization of your dream. Without a plan and focus, you will lose your path and work hard on secondary things and lose your mind along the way. Lifehack: Put your back against the wall by investing all of your money, no Plan-B. Concentration will naturally ensue. 9 Confidence “Confidence doesn’t come out of nowhere. It’s a result of something… hours and days and weeks and years of constant work and dedication.” -Roger Staubach The secret to becoming confident is preparation. By practicing, we come to the point of competence. We find ourselves accomplishing our goals gracefully and confidently. It is then that we do things that we never dreamed we could do. We discover powers we never knew existed. Confidence is the natural result of focusing on your dream, hard work, and trusting yourself. At first, there will be doubt you do not need to have because another human being probably already realized your dream - unless it is an innovation. This should already create confidence, but it will increase when you deeply understand that nothing is impossible. Creating worlds is impossible? Why do they exist then? Your confidence will increase the more results you see based on your work, and if you don’t, sit with the roadblocks, the problems as long as required, and then work hard to solve them. Thomas Edison famously failed to create the lightbulb 10000 times before it became a reality. We have consciousness; we are aware of ourselves, this means that we are intelligent, more so than other beings. Our imagination powers are unmatched. The Smartphone could have been created 1 billion years ago; since the beginning of existence, the materials were all there… Trial and error, persistence, and research gave us the information required to combine the materials to create the Smartphone. If you lack confidence, focus on your dream, back it up with relentless and tireless learning & work. Results and higher confidence will follow. 10 Cooperation “I believe that you can get everything in life you want if you will just help enough other people get what they want.” -Zig Ziglar We gain what we want through the help and support of others. To be agreeable, to be liked, to cooperate - this contributes immeasurably to our success. When we coordinate our efforts with the effort of others, we speed the way to our goals. Cooperation builds success. Achieving great things alone is certainly possible. But it will be possible faster with a great team. You need to learn how to find people that value learning as much as you do, that work in your business, and connect with them. Ambitious people usually learn a lot; when looking for new employees, ask them questions to check their curiosity - a sign that they love to learn. Here is an excellent template with good questions to ask to make sure you hire the best 0. Interview Questions Template people You can download it and adjust it according to your needs and goals. Furthermore, your team is more important than your client/customer & money. Why? Because without your team, your business will go down, they deserve your sacrifice, they deserve your mentorship & they deserve your empathy. Always help them if they do not perform well and don’t threaten them; unless someone blatantly wants to get fired, you don’t fire anyone. You talk with your team more than with your family, unless you live at home. So treat them accordingly; they are your friends and help you realize your vision. 11 Courage “Victory becomes, to some degree, a state of mind. Knowing ourselves superior to the anxieties, troubles, and worries which obsess us, we are superior to them.” -Basil King Courage is the power to face difficulties. It’s the opposite of being discouraged. Courage comes from a reserve of mind more powerful than outside circumstances. When we are bigger than our problems, we gain the courage necessary to win. There is no such thing as fearlessness because the emotion of fear has its reason to exist. It helps us to survive by pumping adrenaline and cortisol into our body which sharpens our senses. There is no absence of fear. The word courage would not exist if we didn’t feel fear. Courage is not the absence of fear. It is the willpower to face your fear despite the bad feeling it gives you. You can, however, decrease your fear by embracing it. A great example would be David Goggins, the famous navy seal that hated water. He spent tons of time in pools, diving, swimming, with weights attached to his legs, every day for many hours, to gain confidence in the water. I doubt that he still feels a lot of fear of water but instead treats it with the recommended respect it deserves because it can be dangerous. Getting millions is terrifying - fear of success is a thing because it means a lot of change, responsibility, and stuff outside your comfort zone. That is why you need courage when you start your business, lower the impact fear has on you with the knowledge that millions of people have created successful businesses. And by reading this eBook, you are increasing your chances of success significantly because you are learning what it takes to build a business. Respect! 12 Obsession “Nothing has more strength than dire necessity.” -Euripides If properly used and understood, there is a key that will ensure the success of any endeavor - the key is obsession. If we are willing to pay any price - even our circumstances change. If we want something badly enough, we are sure to get it. If we have the obsession, we have the power. Obsession is being consumed by your dream. “How to create obsession quickly?” The formula to create obsession quickly regarding business and money is the following: Invest all of your money. You have no choice but to succeed; it will consume your mind quickly, which is good. “Necessity is the mother of invention.” -Plato Necessity will lead to creativity, long hard work, and tons of learning in a short amount of time because you have no other choice. Financial risks are normal and necessary to build and grow your business. You could tread carefully, but this won’t lead to much growth; incremental growth is not how you make millions. Obsession is the key to learning fast, working hard, focus and realizing your goals in the physical realm quickly. You need to look fear in the eye and act to attain the gift of obsession. “But obsession is bad.” Everything has negatives and positives. People that make a lot of money focus on the positive and stay away from the negative. 13 Excellence “Do a little more each day than you think you possibly can.” -Lowell Thomas Going far beyond the call of duty, doing more than others expect - this is what excellence is all about. And it comes from striving, maintaining the highest standards, looking after the smallest detail, and going the extra mile. Excellence means caring - it means making a special effort to do more. What excellence is, is already explained in Lowell Thomas' quote. Simply do more than is expected. And that does not only include customers & clients. Excellence is a lifestyle. Once excellence becomes a part of life, you will do more for everyone, friends, family, partner, customers, clients. Have a favorite piece of music, a particular motion picture, painting, poem, design? There was a lot of energy put into these things. That is what excellence is, a lot of work put into something, so much, that it makes you proud. In the world of business, this is called “overdelivering”. In the world of art, it will lead to the creation of a “masterpiece”. When talking about humanity, “we are the epitome of creation”. It makes you stand out. You start playing in the major league of focused energy application. 14 Honesty “Sooner or later, everyone sits down to a banquet of consequences.” -Robert Louis Stevenson Before us lie two paths - honesty and dishonesty, the shortsighted embark on the dishonest path; the wise on the honest. For the wise know the truth: in helping others, we help ourselves, and in hurting others, we hurt ourselves. Character overshadows money, and trust rises above fame. Honesty is still the best policy. If you are not honest with yourself and others, this will get back to you. Cause and effect. Everything you do will have a certain effect. If you do a lot of good for others and yourself, you will get a lot of good back. If you do many bad things, for example, lying a lot, you will certainly sit at that banquet of consequences soon. Also, people will realize when you are fake, speaking differently with different people is not being fake. This is normal to get along. You can be authentic even when adjusting to different situations. Authenticity is sticking with your values, principles. If you don’t and start lying, you are not authentic, and people will quickly see through the facade. And if you are not honest with yourself, you are deceiving yourself, and you will not improve much. Ignorance is the opposite of learning. 15 Imagination “Try out your ideas by visualizing them in action.” -David Seabury Seeing all the possibilities, seeing all that can be done, marks the power of imagination. Our imagination is our own personal laboratory. Here we can recreate events, map out plans, and visualize overcoming obstacles. Imagination shows us how to turn possibility into reality. We think in terms of pictures, not words. Try out your dream/vision by visualizing them in action. Go through every step of the money-making process and problem solve. “How can I create a website with no capital?” <- Most people will give up there. Sit with problems longer! Think of solutions -> thinking is imagination. Thinking is making use of the greatest gift on our planet - our intelligence! You could also ask Google to help you with that question! The internet is a double-edged sword. Make use of it to get to your dream, and you use it successfully! Use it on autopilot, and it will hurt you. Ignorance is not the way to go. You will find the answer, and then you can continue to use your imaginative power to think even further ahead, beyond that problem, until you encounter the next issue. Be confident that problems will appear which you will not have prepared for, such is life. But you can always count on the power of your mind (and Google) to solve problems quickly! And for your own sake, when you realize you are thinking negatively, change it to positive thoughts. Because there is always negative and positive, always reframe negatives into positives until it becomes a habit! 16 Love “You will find as you look back upon your life that the moments that stand out, the moments when you have really lived, are the moments when you have done things in a spirit of love.” -Henry Drummond Love is an essential ingredient of success. Without it, our life echoes emptiness. With it, our life vibrates warmth and meaning. Even in hardship, love shines through. Therefore, search for love. Once we have learned to love, we will have learned to live. When you love something, you want to sacrifice for it. Love in regards to obtaining money looks like this: You will sacrifice many things you like to do because realizing your dream has become the most important thing. And you will do almost everything to realize your dream. Obsession, excellence, focus & persistence are all natural byproducts of putting everything at stake to make your dream a reality. As you see, investing all your money with no plan-b will create something similar to love. After a while, you will start to love this focus, the results, seeing your thoughts become a reality… The past will become what it is, and it will click in your head. It is history. And history is something to learn from and then to forget. You will love being in the zone, seeing your bank account grow, and realizing what you are capable of. And you just started. You are beginning to imagine how much more you can accomplish & you start to realize that the power of the human spirit also resides within you... ...and that you always had it! 17 Persistence “History has demonstrated that the most notable winners usually encountered heartbreaking obstacles before they triumphed. They won because they refused to become discouraged by their defeats.” -B. C. Forbes The power to hold on despite everything, to endure - this is the winner’s quality. Persistence is the ability to face defeat again and again without giving up - to push on in the face of great difficulty. Persistence means taking pains to overcome every obstacle, to do all that’s necessary to reach our goals. If I had to select one thing that separates the successful from the unsuccessful, it would be persistence. Because if you do not quit, you will increase your chances significantly, especially if you continue after failure. Failure is a gift. People usually only see the negative, but remember the law of polarity. There is an equivalent seed of opportunity for every failure, meaning a great lesson to discover if you use your mind. Keep persisting, even after significant setbacks, learn the lesson, and try again with the great lesson you received from the “setback”. It’s not even a setback when you think “properly” (meaning to think positive). It’s a little scale of knowledge. And success is all about learning, hard work, and not quitting. 18 Responsibility “The ability to accept responsibility is the measure of the man.” -Roy L. Smith The power to fulfill our dreams is within each of us. We alone have the responsibility to shape our lives. When we understand this, we know that nothing, and no one, can deny us greatness. We are the ones pushing ourselves forward or holding ourselves back. The power to succeed or fail is ours alone. Once we accept that we are where we are today because of our thoughts (which created our actions and emotions), we will realize the importance of controlling our minds. We have to take charge of our mind and control it. Reframing all negative thoughts into positive thoughts is taking control of your mind. You accept responsibility for it and do not let your mind terrorize you. No more external locus of control. We need an internal locus of control, which is controlling your mind. You are responsible for what happens in your life. “But I was born a slave in Africa”. I am glad you are reading this then and have used the power of your mind to liberate yourself and get out of there. Escaping slavery can seem impossible, but there are chances to escape, as rare as they are. The dream of freedom and the power of pain will give you the energy to put your life at stake for a better life, away from slavery. Take charge of your mind, your life, back it up with learning, hard work, and you will soon join the ranks of self-made millionaires. 19 Time Management “A good plan, violently executed now, is better than a perfect plan next week.” -George S. Patton When you are “In the Zone” you lose track of time… sometimes for days. Time management is critical when you start to build a team. There will be deadlines you all have to meet, and they are essential to creating pressure northwards. Your health will suffer as a consequence of being in the tunnel of ambition for a long time. I am willing to die for my dream. Are you? In any case, you will still have to watch your calendar to not miss any meetings, deadlines, and appointments. I highly recommend Google Calendar and connecting that with the Slack channel of your online business. Google Calendar can send you notifications to your Slack channel and Smartphone; those are good notifications, as you can put the meeting, deadline, or appointment into Google Calendar and forget it. You will be notified early enough (you can even set when you receive the notifications). Without time management, time will become your enemy. Make it your ally and collaborate with it. A system I highly recommend is called “Getting Things Done”. Learn GTD, Google Calendar, and Slack & you will stay in control, do not let the sword of ambition harm you. 20 Sacrifice “Teamwork requires some sacrifice upfront; people who work as a team have to put the collective needs of the group ahead of their individual interests.” -Patrick Lencioni Leaders sacrifice. If you are, for example, not sacrificing what you want to do right now to help your team, they will not respect you & you won’t inspire them. Performance will decrease. Heroes sacrifice. You need to be a role model for your team. Maybe you proudly call yourself an egoist, god or alpha or goddess or whatever. Selfishness will get you burned, people will grow resentful, and they will make your life harder. Leaders sacrifice because they love their team. They have love in their hearts. Without a team, it will be very challenging to create a multi-million dollar business. Understanding this and seeing it happen might make you humble and have your team in mind first. It will make you a better human being. You will realize that not everyone is a cutthroat person. That you can love and restore your faith in humanity. Your mind will start to fill up with ideas on how you can help your team grow, help them realize their dreams, make the work environment more positive for everyone, and immediately help when someone on your team struggles. As a leader, it is your responsibility to make sure that your team is happy, healthy, and safe. This could mean going into debt to make sure they get their money. This could mean ending a live podcast that could immediately lead to a million-dollar deal because someone from your team has died. Leaders take responsibility & sacrifice for their team. 21 Hard Work “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice, and most of all, love of what you are doing or learning to do.” -Edson Arantes do Nascimento Hard work is required to get a lot of cash, and that will never change. But hard work without learning the right things will not exponentially increase your profits. You have to work hard and smart, and more so than anyone else & faster. Combining hard work with learning the right things quickly by reading summaries with focus and applying them immediately is a competitive edge that will lead to much faster success. Many people still read books, and sometimes that is required because the topic covers too many things, but reading nonfiction books nowadays instead of their summaries is a huge waste of time. A topic like money, business, fitness does not need a 300-page book to be adequately explained. There is a saying that if you cannot explain it to someone with a low IQ, you do not understand it well enough. Making millions is simple. People are getting rich with shit - literally. Have a dream, create a plan, invest all your money and energy into it, learn the right things quickly, have a sick work ethic, build a great team & never quit - you will succeed. Why are there so many books with over 300 pages to explain this shit? The only books that should have so many and more pages are fiction books. The intelligent individual will read relevant summaries, apply the lessons quickly, and work 14 hours per day until the dream is realized. And don’t worry about how to work this many hours. Invest all your cash, and fear will become the best motivator you ever had. 22 Understanding “The present contains nothing more than the past, and what is found in the effect was already in the cause.” -Henri Bergson The quote means that if you live in a lovely apartment, you did what you had to do to get into this great apartment. It also means that you won’t have much money if you don’t care about money. Emerson said that the law of cause and effect is “the law of laws”. Once you fully understand the laws of the universe, the ones we have discovered so far, you will be able to act according to these laws, and the “universe” will reward you. The law of attraction, which is another law of the universe, might sound like “hippy speak”. It just means that you will attract how and what you think. It is basically under the law of cause and effect. “If you think shit, you gon feel shit; you gon do shit, you gon attract shit.” “If you think positive, you gon feel positive; you gon do positive, you gon attract positive.” CBT, cognitive behavioral therapy is basically that. Adjusting your thoughts will affect your body, emotions & behavior (and they all affect each other). Adjusting your thoughts you can do immediately & is free. Growing in understanding through learning the right things quickly will skyrocket your confidence. I didn’t list hope, faith, or belief in this eBook because understanding that people get tons of money all around you and that they are human just like you is enough proof to know that you can get millions as well, no hope, faith, or belief required. Understanding things leads to confidence & certainty, which is superior to hope, faith, or belief. 23 CHAPTER 2 - Controlling your Money & Mind - 24 The Importance of Money “An investment in knowledge pays the best interest.” -Benjamin Franklin Money is an essential thing in everyone’s life. Basically, it is just a piece of paper, but what will you do without money? Steal? Hunt? You need money to realize most of your dreams, and if it is not required, it will undoubtedly help. And the more money you have, the better your life will be. Many people say that money cannot buy happiness; then I wonder how they purchase their happiness - for example, in the form of alcohol, party, vacations, a roof over their head, and food? Happiness is not a state you live in all the time anyway. Why put such a premium on it? Being in the zone daily is much better, generates money when you build a business, and will ensure that you will live an above-average life. You will be able to purchase more freedom, take better care of your family, get access to experts, the best knowledge, the best healthcare, realize your dreams, and so much more. All because you understand the importance of money. Wanting to build a successful business is the logical conclusion when you understand that money is the key to a great life. Not only will you be able to help yourself, but you will also be able to provide for your whole family, create generational wealth & help society (I send money to the local animal shelter in my city every month). Having tons of money is good for your health, will increase your overall life satisfaction, and give you access to things you would otherwise not be able to have access to. 25 Managing Money “It is not the man who has too little, but the man who craves more, that is poor.” -Seneca Just because someone famous or the government said it, doesn’t mean that they know everything and are right. According to Seneca, ambition or greed is a curse. It can be, but Seneca is missing something fundamental, that everything has a negative and positive. Ambition can turn into greed if you let it. Is greed bad? If you harm others and do bad with it, then yes, indeed ambition & greed are bad. However, if you use your ambition to enrich your life, improve the lives of others and society, then it’s certainly remarkable. Besides, having tunnel vision on the road to your dream is enormously satisfying. I repeat it here to invest it all, to fuel your business in good faith. If you want more, invest it all in the knowledge that cause and effect will drive you to do what is necessary, then you will gain a lot, based on the law of compensation. The law of compensation states that you will be compensated for your actions. Similar to the law of cause and effect, what you sow, you shall reap. Think that money is hard to come by, and you need to hold onto it? I’d bet you never get money. Saving only makes sense to prepare for investments and transitions. What would happen if you had savings for an entire year? Do you think you would still be obsessed, driven by necessity, focused, and energized? At max you should have savings for a month which you never touch unless it is an emergency. And by the way, reduce or eliminate all expenses, which are not fueling your dream. 26 Money as Feedback “How many millionaires do you know who have become wealthy by investing in savings accounts? I rest my case.” -Robert G. Allen The more money votes you gather, the better you are doing, as simple as that. However, if you make a large amount of money by harming others, prepare yourself to lose most of it very soon, end in jail, or get killed. Not everyone gets caught, of course, but the law of compensation will make sure justice will be served, and in the case of harming others and not being found, it will be constant paranoia. What is money worth if you harm others and can’t even enjoy it? What your company gathers in money votes tells you more than just how good you and your team have become in accumulating money. If you are building an ethical business with the vision of making the world a better place, money votes will mean that people like your company and what you offer. You are doing an excellent job at managing everything or better, that you are a great leader, and that your team loves to work with you. Growing profits means that your business has a great potential for massive success. Please do me a favor; once you get the first person to your website converted into a customer/client through your marketing efforts, please open a champagne bottle and celebrate with your team. You guys would be doing great, and you would be on the right track! 27 Money is Everywhere “Fortune favors the bold.” -Virgil Tons of money is all around you. The house you sit in did cost a lot of money, which someone or multiple people paid for to build. Money is everywhere. You simply have to think, learn and work towards getting more of it. If you remember the example from above, some people created a million-dollar business by selling feces. Why aren’t you a millionaire? Simply answer, you are not putting all of your energy into attaining a lot of money. If you would concentrate all of your energy on getting it, you will get it, without a doubt, because other people got it as well by simply focusing on it. Don’t be intimidated by statistics, which say that 90% of businesses fail. If someone makes millions by selling shit, is that then luck? Think again. Most people are simply not millionaires because they are either not learning the relevant things, not working hard enough or they quit too soon, and in most cases, a combination of all of those… If they understood that all rich people learn until they die, work hard until they die, and never stop doing that until they die, they would get millions as well. But they failed to extract this formula, which is the secret in Napoleon Hills’ book “Think and Grow Rich” because there is too much information. This is also a reason why I keep eBooks shorts. I will not waste your time and I explain it as clearly and straightforwardly as possible for you. 28 Controlling Your Mind “The highest possible stage in moral culture is when we recognize that we ought to control our thoughts.” –Charles Robert Darwin It is proven that most of our thoughts are negative. This is called “the negative bias”. If you want to make millions, you will have to control your mind. You will repel intelligent and hard-working people with negativity. So how do you take control of your mind, which is depressed by design when not controlled? You need a dream. You already got that! Learn everything from the past, and every time your mind drifts there, shift back to thinking about your dream immediately. Practice reframing the negatives into positives. This is not deluding yourself; everything has a negative and positive. Thinking about the past or allowing your brain to continue in that direction would be stupid. That is how you practically control your mind. A dream, learning from the past, then when your mind wanders there, refocus on your dream, reframe negative thoughts into positive thoughts and go all in to create the necessity which will “hack” your brain to worry about money and getting it Even though fear is there, you will still receive notable positives from going all-in (do not forget the law of polarity, there is always a negative and positive) - you will be in the zone, feel alive, and you will focus on what you truly want - the realization of your dreams! And controlling your mind is one of the best things you will have ever learned. Because no matter how fucked up your life might be right now, by knowing that you are the master of your fate and the captain of your soul, you will be able to ride the ups and downs of life without them affecting you too much. Controlling your mind and focusing it on the attainment of money will ensure that you will get it. 29 Summary of the Last 2 Chapters - Dream Big - Plan Big - Think Big - Learn Smart and Fast - Go All-in - Work Hard - Build a Great Team - Money is Important & Needs to be Managed Well - Control Your Mind Almost all other Characteristics and Virtues Will Follow. 30 CHAPTER 3 - Habits of the Ultra-Rich - 31 Waking up Early “One day you wake up and realize the world can be conquered.” -Austin Grossman They either wake up early or work 24/7 365. In the beginning, you will work every waking hour, and it will be chaotic because the focus you will gain is fantastic. But after hiring your first team member full time, you will have to start sticking to a sleep schedule. Or you stay up two days in a row, and that is how I roll. Certainly not healthy, but I am ready to die to make the dreams of my team become a reality. In any case, millionaires wake up early and sleep early. They often wake up with determination, no wonder when you go all-in. After all, this is fun, which you will also realize after a while of going all in. Investing in a good mattress, pillow, and sheets is absolutely worth it. It made a massive difference for me. Sitting all the time will make your back hurt after a while; it is important to stretch every day for at least 20 minutes. This will also help you to fall asleep and wake up early. Lifehack to wake up early: Put your alarm clock at the end of the room and place a cup of coffee next to it, ex it. Even if you go back to sleep, the urge to go to the bathroom won’t let you sleep. When you go into the bathroom, splash ice-cold water into your face. All that combined will improve your sleep and wake you up early -> the first win of the day to help you get into the zone. 32 Nutrition & Sports “The only way to keep your health is to eat what you don’t want, drink what you don’t like, and do what you’d rather not.” -Mark Twain This is common sense but worth repeating, eat healthily and do sports regularly. This does not mean you have to count your macros and hit the gym every day. But make sure you eat whole foods and work out every day for 45 minutes. I recommend doing your workout 3 hours before you sleep because you won’t need your brain to work out. Your brain needs lots of energy to focus on getting good work done and solving problems. And after the workout, you will paradoxically be energized again to get another 2 hours of work in and prepare for the next day. Skip breakfast as it will slow you down, have a nice complete meal in the afternoon and after your workout. Eat a small dessert to get some sugar, which will give you a good amount of energy. 1-2 bananas are perfect for that. Smart millionaires hire a full-time personal nutritionist and personal trainer. You don’t need that though: • Skip breakfast, eat 2 meals with a small dessert in the afternoon and after the workout. • Workout 45 minutes 3 hours before you go to sleep. • Stretch 20 minutes per day. 33 Fashion & Hygiene “We must never confuse elegance with snobbery.” -Yves Saint Laurent Dress to impress and for the occasion. Like branding for a company, don’t wear more than 3 colors. Black, Gold & Red are a great combination. First impressions matter; everyone should have a tailored suit. However, not necessary as you begin. Worth an investment later, though. Also, of course, have impeccable hygiene. All this combined will create a powerful impression. It is so powerful that people get scammed by fake rich people because they are impressed by their suit, standing in front of a rented Ferrari. Be honest and use this to your advantage. 34 Reading “Reading is to the mind what exercise is to the body.” -Richard Steele The king of all habits. Studying millionaires, you will always find that they read a lot. The more you learn & apply, the more powerful you will become. Vision + Plan + Smart Learning + Hard Work + a Great Team + Not Quitting = Success Learning never ends. We cannot know everything. The more you read, the more you will realize that. However, you need to read things related to what you are doing & where you want to go. And you must read summaries. There is no reason to read a 300-page non-fiction book; you are wasting time and money. Reading so many pages and extracting the best information can take many days, depending on your intelligence and reading speed. I can recommend the website “https://shortform.com/” to find excellent summaries of almost every category there is. As reading is the king of habits and knowledge is power, you must take this seriously. It is the ultimate competitive edge in the age of information. Also, set up your learning culture in your team, read summaries together and apply what you learn to grow your company quickly. 35 Giving “Remember that the happiest people are not those getting more, but those giving more.” -H. Jackson Brown. Jr. By the law of compensation, which is that you will always be compensated for what you do, it makes sense to go all-in and give as much as possible. When you have love in your heart and mind, you will want to give, give, give. It feels satisfying. Many rich people send a lot of money to charities. They support their cities, reward their employees, and feel empowered by doing this. After a while of going all-in, you will not only love doing business, but you will start to love giving. You don’t even need much money to do it, but the more you have, the more you can give to people. Sending flowers to your mother, buying a car for employees, a house for your grandfather… How to get love into your heart? Think love, how would you feel giving a loved person a financial statement… You fully paid for a house for that loved person, can you imagine their reaction?... Embrace that feeling. :) 36 Planning “If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.” -Jim Rohn Failing to plan is planning to fail; if you are not planning for your future, life will control you! As explained, going all in, focusing on your dream, and reframing negative thoughts into positives will make you focus on the present moment, working towards a damn great future. Nothing better than that. But you need a plan. After you have a dream, you need to create a plan to make it a reality. However, it doesn’t end there; the super-rich have many plans, constantly adjusting them. Not only for themselves, but they have yearly, quarterly & monthly plans for their team, family, and so forth. If you are not planning, you fail by design. Divide your plans into smaller steps. This is also how you design workflows. Example: Make 1 million in a year with your team. • Make the first 10.000 in 2 months • Make 50.000 in 4 months • Make 150000 in 6 months • Make 300000 in 8 months • Make 490000 in 12 months with Of course, it needs to be more detailed than that, but dividing your goal into multiple steps makes it seem more manageable, and you will see results more quickly. It also shows you that if you are not on track, you will have to problem-solve, find solutions, and so forth. Plan, Plan, Plan! 37 Optimization “When one is true to oneself, when one is authentic, one becomes true to the evolutionary thrust for self-optimization that exists within oneself and within the universe. And that evolutionary thrust is a continuous unfolding process.” -Yasuhiko Kimura Optimization is the result of learning. Applying what you learn is optimization. And you will have to apply what you learn, and if you don’t, why are you learning it then?! Makes you think differently about “school” for sure. The super rich always optimize. And the more you learn and apply, the more you will see how things can be optimized. The necessity created from going all-in will lead to passion, which will lead to excellence, which will lead to attention to detail, which leads to a hawk-eye for how things can be improved. Perfection is subjective, but your work will get better and better by constant learning and application & going all-in. Cause and effect all over again. Optimize workflows, create systems and optimize them regularly. This will increase the bottom line and the efficiency of everyone. If you still have doubts that your business will succeed, you haven’t gone all in yet! Let's go! 38 Tactical Breaks “Birds chirping around you is a beautiful realisation that life is incredibly good. Let this sound be a gentle break in your routine.” -Hiral Nagda Ah yes… “breaks”. They will feel like torture once you start loving what you do. However, they are not actually for resting, but for different reasons. The super rich take “tactical breaks” to think about their next inspirations, and they need space and time for that. They “go dark” as David Goggins likes to say. Bill Gates takes a 2 week break every year just for that. You can also take tactical breaks to get inspired, do some deep learning, or lowkey spy on your team to see how well they are doing without you. Or to actually force yourself to take a break because your fingers hurt and the skin at your fingertips has turned to rocks. When even your mechanical keyboard is crying, you should of course replace this whiney piece of ;) No, seriously, if you do not recognize yourself in the mirror anymore, force yourself to take a break, and if you cannot wait to go back to work anymore, use it to get inspired or do some deep learning. Do this outside in an inspirational place. The forest... The beach... Or the park… Places of natural beauty will be good for your health and mind! 39 CHAPTER 4 - Before you Start the Business Journey - 40 Equipment “Started from the bottom now we here.” -Drake What you need to get your business started is a computer or laptop. It is much better to have a stationary computer than it is to have a laptop because computers are simply faster. A smartphone or tablet is most often not enough to build a successful business. If you can afford it, I highly recommend getting a powerful stationary computer and a giant monitor. Not necessary; however, I still highly recommend it. You will get things done faster and see more things at once, which is a huge advantage. I recommend a 32-inch monitor. For a strong stationary computer, I recommend one without a powerful graphics card, but only if you don’t work with designs/videos. I bought my computer eight years ago, and it is still speedy and powerful because I spend a lot of money on it. Paradoxically, the improvements for home computers are minimal yet cost a lot more. For 2021 I recommend the following: • Any 6 core processor • 16 gigabytes of ram • An SSD hard drive with 512 gigabytes of space • A high-end graphics card created in 2019. If you know how to put a computer together yourself, I highly recommend building it yourself to save money. 41 Internet “We live in the digital age and today’s gold is information.” -Anonymous A fast and stable internet connection is an undervalued asset. You don’t need it to be quick, though. You want to access information and download things super quickly. A better internet connection will not cost you much more and give you a considerable return on investment. I also highly recommend using an ethernet cable to access the internet and not a wireless internet connection. Wireless internet connections are unstable, and when you are entirely in the zone, you do not want to lose your connection. Simply connect the router with your computer via an ethernet cable. They do not cost much. Your download speed, upload speed, and internet stability will increase significantly, which increases your productivity rate. You will simply make money faster with a strong computer, larger monitor and a reliable and fast internet connection. If you can afford it, and you don’t already have those things, I highly recommend that you invest in them. Who will get more done faster? The person with the laptop and wireless internet connection, or the person with the large monitor, strong computer & stable and fast internet connection? Upgrade if you can, depending on what you bought, you will reach the investment return within three months maximum. 42 Capital “Money may not buy happiness, but I'd rather cry in a Jaguar than on a bus.” -Francoise Sagan You do not need much cash to start your online business. If you have a laptop or a computer and an internet connection, you will only need 120 USD later to purchase webspace and a domain. Webspace is required to buy the space to put website data in, and the domain is the address where people find that data. And it doesn’t cost much. But a business will require a lot of time, and you don’t want to work 9-5 anymore. So you can choose to start becoming a freelancer or work on your business on the side of your 9-5 job, which I do not recommend. This eBook will take the smarter route, quitting the 9-5 and becoming a freelancer first. You can do freelancing on the side, of course, but because I wrote that you can replicate what I did, I will describe it here, as I have personally gone through all the steps & took the hard way. You don’t need any savings to do this, but you should reduce your expenses and live like a poor person. I quit the 9-5, took welfare, and built my business while the government was pressuring me, and being pressured by the government is no fun. But it forced me to succeed, and I succeeded quickly. You can quit your 9-5 tomorrow and make enough to live in 1 month. Sounds outrageous? It is, but not impossible. You need no savings and no capital to begin building your online business. 43 Offline Environment “There's nothing like the peace of the countryside, the quiet, and the lack of distraction. It helps you to focus your mind.” -Jenny Nimmo We are a product of our environment. Do everything that you can to reduce or get rid of all distractions in your environment. Sell things you don’t need, throw away the trash, clean your entire apartment. Noise and drama are certainly distractions in every city. To counter this, I recommend that you get good earplugs and a good headset. They don’t cost much. You need to get rid of as many offline distractions as possible; whatever it is, reduce, sell, throw away. It is worth moving to a calmer environment if you can afford it. This requires courage, just as building a business does. This must be done, as distractions, drama, noise will all cost you time, nerves, and ultimately energy. And following my process will take all of your energy, but do not worry about it; building a business will always require all of your energy if you want to make it successful. Going all in is required. You will love it after a while! However, you will have to reduce the energy you lose to distractions. Reducing your offline distractions is necessary. 44 Online Environment “Greatness for me is the ability to focus under pressure.” -Anthony Martial You must treat your online environment the same way, block, filter, uninstall. There are too many distractions online, notifications, social media, video games, spam, ads & so many other things which will distract you if you let them. You will have to uninstall everything you don’t need, unsubscribe from things you don’t need. Install adblockers, block websites, block spam emails, and everything you know that is not good for you and distracts you. You will need extreme focus and energy, and all those bad things want your attention and energy. Don’t let them. Great tools I can recommend to reduce distractions are: FocusMe & Adblock Plus If you have websites or tools you know aren’t good for you, block them with FocusMe. Reducing and eliminating your offline and online environment distractions will give you a lot of your time and energy back. Required to increase the focus and energy put on your soon-to-be successful business. You are almost fully prepared. 45 People “Stop letting people who do so little for you control so much of your mind, feelings, and emotions.” -Will Smith Any too negative person that has not yet learned to reframe negatives into positives, you need to teach about reframing or get rid of them. Such people will distract you. Hurt you. Steal time. Steal energy. And cause trouble for you that you do not even want to participate in. It is much better to be alone than to be surrounded by toxic people. Once you focus on building the business, being alone is no big deal, all your thoughts will be on making it successful. “How do I focus solely on the business, despite everything else?” By quitting your 9-5 immediately, you will have to sink or swim, focusing your mind, making you work very hard and learn very fast. Get rid of all online & offline distractions; this means people as well. Once you focus on the business long enough, you will find positive people that will join your journey. Usually, they will be your first employees! :) Oh, and tell good people in your life that you will focus on the business. If they don’t support you, it will tell you a lot about them. You know what to do then. 46 Books “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” -Thomas Edison This guide here is the best guide on how to start an online business because it is not filled with useless information, does not cost much to execute, based on my own experience & because it is practical. The chances of succeeding depend on your ability to learn a lot, work a lot, hire the right people, and not quitting. But there is a right way to learn, and that is by reading related summaries. Most non-fictional books are filled with useless information. You will have to extract the gold first. Read summaries that are related to the problem you are facing right now or what you have to do right now. Book summaries I highly recommend reading are: • Think and Grow Rich • As a Man Thinketh • The Magic of Thinking Big • Getting Things Done • High-Performance Habits • The 21 Irrefutable Laws of Leadership • Give and Take • The Compound Effect 47 Attitude “Attitude is a choice. Happiness is a choice. Optimism is a choice. Kindness is a choice. Giving is a choice. Respect is a choice. Choose wisely.” -Roy T. Bennett Get rich or die trying is the attitude you need. You will automatically get this attitude once you go all-in. Building a business is like going to war with yourself. You will love it after a while; trust me on that. But this isn’t for the faint of heart. That is why most businesses do not succeed, a lot of courage and perseverance are required for this. However, you will become a better person because of this. And you will be able to make your dreams come true with the money that results from your and your team's effort. “How will you become a better person because of this?” Because you will have to evolve to make this a success. You will have to learn to give more, learn about relationships, and create something great for society, your team, and yourself. Going all-in with a warrior attitude will be worth it. By the universal law of compensation, you will be greatly rewarded by going all-in. You will gain knowledge, money, friends and become a better person. All that is required is to go all-in. You read this because you are ready for something greater than yourself. Time to execute! 48 Time-Management “All time management begins with planning.” -Tom Greening Time-Management will be unnecessary at first because all of your time will be required to make it through the first critical months. The first months of a business are always the hardest but don’t worry; you will make it because my method works, which you will see later. Once you start working with the first clients, time management will be required. And it will become more critical once you work together with a team. I highly recommend that you use a time-management system called “Getting Things Done”. Read a summary about it. It will help you clear your mind and keep a clear overview of your tasks. Combine it with the Eisenhower Matrix to prioritize your tasks. Here are two free downloads to get started with GTD and the Eisenhower Matrix: • • 1. GTD System (More Productivity, Clarity & Reduce Stress) 2. Eisenhower Matrix (Prioritize Your Next Steps) Once you have a team, you will have to use time-management software to track what your team is doing & if they are on time. Timedoctor is an excellent software to do that. In the first critical months, time management is not that important, but it will be later. 49 A Bank Account “An investment in knowledge pays the best interest.” -Benjamin Franklin Of course, you will need a bank account. But besides that, I also highly recommend a PayPal account, which is easy to set up. If you don’t have a bank account, it does not mean that it is impossible to execute my plan. “It’s not that I’m so smart. It’s just that I stay with problems longer.” A will finds a way. You could use the bank account of your parents for example. Also, if any freelancing platform does not allow your country on their platform, use a VPN or simply work on another Freelancing platform. And if that doesn’t work, don’t give up, never give up. You will always encounter problems. You will become a great problem solver. Perseverance is simply not giving up, solving problems, and going all in. Everything that exists is possible to create. Since the beginning of time, it has been possible to create computers; we just didn’t know how to do it yet. So do not give up and have certainty that it will work, because others with the same problem have become millionaires... They are human, just like you. 50 Things you do not Need “To the timid and hesitating everything is impossible because it seems so.” -Sir Walter Scott. A list of things you don’t need: • Tons of money • Luck • Wealthy parents • A degree in anything • Fair politicians • Lower taxes A list of toxic things: • Negative people • Distractions • The wrong information • Noise • Manipulative people • Laziness • Procrastination • Fear • The word impossible • Anxiety • The wrong attitude • Selfishness And many more, respect this list and get rid of the things you don’t need and the toxic ones. Take full responsibility for your life, and remember that there are tons of successful businesses! “The only place where your dream becomes impossible is in your own thinking” -Vince Lombardi 51 CHAPTER 5 - Building the Business - 52 Preparation and Expectation “The first step is to establish that something is possible; then probability will occur.” -Elon Musk I highly recommend you adjust my method to your situation; after all there is no formula for making millions. It is a framework. Back to my situation, I just quit my 9-5, took welfare, and received intense government pressure. I went all-in, reduced all my expenses to the bare minimum, and ate oats with water, noodles, some cheap meat, and nothing else for months to have money to invest into books. How long did it take me to make the first money ever online without knowing how to do that? 2 weeks. Within 3 months I made 1400 €, that is 466 Euros per month. Rent, electricity, internet, oats, noodles, low-quality meat, and that was it, I lived in the goddamn hood. When you go all in, you get the compensation of necessity -> obsession, motivation & tons of energy. Your survival instincts will work in your favor. What can you expect? Everything and nothing. It depends on you. 53 Where and How to Begin “Nothing has more strength than dire necessity.” -Euripides Learning, hard work, the right people, going all-in and not quitting. Put this on a card and read it every morning, every evening, and every time you have doubts. Now here is my method: You will become a freelancer, learn business by doing it yourself first, and when you make enough money, you will sell what you have learned on a website and do this together with a great team. Now you might have doubts “I don’t have any online skills”. Everyone was once a newbie in something. That is why millionaires always learn new things, you cannot know everything, and there will be problems that you will not have thought about, such is life! You will sign up on Upwork and work as a virtual assistant. That is where you will work. If you cannot work there because it banned your country, find another platform and try a VPN. What makes a good virtual assistant? They know how to use basic software like Google Docs, Google Slides, Slack. They are friendly and learn things fast. If this already creates doubt and makes you think, “I can’t do this” then you are unrealistic. There are tons of virtual assistants, and we landed on the moon. This is not hard to learn. You will not die by going all in. Now I will describe how to do this successfully, but I will not explain every step down to its detail because the website and methods will be updated at some point. 54 55 How to Create a Great Profile “Perfection is not attainable, but if we chase perfection we can catch excellence.” -Vince Lombardi First of all, do not worry about excellence; necessity will cause it, but still remember it. To get the job, you have to create an outstanding profile. An outstanding profile on Upwork has the following: • A Specialized “Virtual Assistant” Profile Title. • A likable picture. • A description of what you are capable of in your profile. • Portfolio samples with pictures of software you can work with. • Write that you learn fast, love to help, and will not give up on a task until it is finished with excellence. After that is done, go to settings & connect your bank & Paypal account. The next step is to write an outstanding proposal and offer a low rate to get feedback and get the first money coming in. 56 How to Get the Job “Desire is the key to motivation, but it's determination and commitment to an unrelenting pursuit of your goal - a commitment to excellence - that will enable you to attain the success you seek.” -Mario Andretti This is how you write a great proposal: 1. Read the job post thoroughly. 2. Research the client. 3. Identify what’s most important to the client. 4. Address what the client needs & how he/she will benefit from your help. 5. Add related samples and tell the client why they are related to his/her work. 6. Ask questions. 7. Add your name at the end. 8. Format the text nicely. 9. Proofread it. 10. Add enthusiasm and avoid „I, I, I, I“ 11. Send it 57 Become the Best Virtual Assistant “If you’re so afraid of failure, you will never succeed. You have to take chances.” -Mario Andretti Driven by necessity, learning fast and doing your best will naturally happen. Cause and effect. After you have gotten the job, do your best to make the client happy & take a closer look at what the client wants you to do… Then learn more about it and apply it. By putting in all those focused hours every day, you will quickly become the best in this field. Because this is easy work and you can easily stand out and do an excellent job by learning as much about the tasks as possible and applying what you learn. It is simple work, the better you do it, and the faster you do it, the more the client will like you. And as you learn more, you can find other jobs and apply more to other jobs to increase your pay. That is how you succeed at anything. Learn the right relevant information fast, work long and hard, and do not quit. Do the best job possible and apply to more jobs with better pay, charge more. And once you earn a lot, the transition to a business can happen with the money you make. 58 Transitioning Into a Business “If everything seems under control, you're just not going fast enough.” -Mario Andretti The first step to building your business is not your own website; it is hiring a second person to help you with the jobs you get on Upwork to increase the income. Only look for a person to help you if you need their help full-time because this gives you the ability to help them learn more & inspire them. Like that you will increase their value. And once you hire someone, you bring them to slack and start using Timedoctor to track their productivity. But first of all, you need to find not anyone. You need to find someone that likes learning, someone that is friendly & hungry. To achieve that, you need to write a good job description, interview potential team members, find the best person, hire them, and get them on Slack & Timedoctor. A good job post includes: • What they will earn • When they will work • What they have to do • Performance expectations • What you value in an employee • What you want to achieve with your business • Screening questions Here are good screening questions for all job posts: • Do you have a reliable and fast internet connection? • Do you have a fast computer or laptop? • Do you write and speak fluent English? 59 The Interview Questions Template “The best preparation for tomorrow is doing your best today.” -H. Jackson Brown, Jr. Name of Potential Employee Tell me about yourself. – This is the classic break-the-ice question. It helps to paint a picture of the candidate and reveals what they find valuable about themselves. What is your most outstanding achievement? – When you find out what a person is most proud of, it helps you determine what else they want to accomplish. Why did you apply for this job? – This question helps you to understand why this person is a good candidate for the job. Tell me about this company. – Did the potential employee do their research? Do they understand what the company is all about or did they just randomly apply for the job? Where do you see yourself in a year? – Will this candidate be with the company in a year? Or are they out the door as soon as a new opportunity comes along? Tell me about a time where you screwed up. – Everyone messes up. It’s how we deal with the aftermath that truly shows our character. Who is your role model and why? – The person that a candidate wants to emulate will help to show where their values lie. What’s your superpower? – This is a classic job interview question that is both interesting and insightful. If you won the lottery tomorrow, would you still want this job? – This question helps you determine if the candidate is just after the job for the money or if they are passionate about the job. What is the best job you ever had? Why? – When you find out what a candidate values in a job, it’s easy to see if they are a good match for your company. If you could start your own business, what would you do? – This question reveals what the job candidate would do in a perfect world. Does it relate to the job at hand or are their interests someplace else? Why should we hire you? – This one is the classic, sell yourself question. What makes this candidate better than the others? What are your goals if you get the job? – Find out if the candidate is driven and goal-oriented. What questions do you have for me? – Every job candidate should come prepared with questions for the recruiter. 60 Vision, Values & Culture “It only takes one person to mobilize a community and inspire change. Even if you don't feel like you have it in you, it's in you. You have to believe in yourself. People will see your vision and passion and follow you.” -Teyonah Parris You need a vision, values & culture to always know in which direction your company wants to go. A vision goes beyond money. Values are for how you guys behave, a guideline for your team and your customer/client to see your values. The culture is a behavior and thinking guideline for employees. This also helps you when hiring new people. The vision, values, and culture will also help you find a name for your company and a logo. If you can afford it, I highly recommend you let the pros do it. Brandlance.com is a great place to hire pros to send you name and logo suggestions. A grand vision consists of: Why, What & How For example: Reducing the dehumanization of employees by spreading the value of empathy on social media (what & how) to make life more enjoyable for everyone (why). 61 Business Status “There’s no shortage of great ideas, what’s missing is the will to execute them.” –Seth Godin Once you hire a person full-time & long-term, you will have the company status. The best way to communicate is via Slack. Slack is great because you can connect many Apps with it, pin items in the header, add bookmarks with icons, screen share and schedule video meetings with Google Calendar and so much more… You need to create files that display the values, vision, culture, long-term goals, quarterly goals, monthly goals, hierarchy & work schedule. And you will need to update them every month. I also highly recommend holding a meeting every week to discuss performance, if you guys are getting close to the monthly goals & if there are problems. Also, gather feedback on how they feel and help them. It is crucial to make your team feel psychologically safe because then they will absolutely perform at their best. With the TimeDoctor management software, you will know if they start work in time, if they spend time on unproductive websites and if they are idle at work. Furthermore, you will have to create systems and workflows for your team to automate the process as much as you can. This frees up time to grow the team and helps them know what they have to do. Every weekly meeting, you guys will have to try to optimize the workflow & the systems. You need to work with a great team, so teach them and learn together at your weekly meetings as well! The value of your company grows the brighter you guys get! 62 Growing Your Business “Far and away the best prize that life offers is the chance to work hard at work worth doing.” -Theodore Roosevelt You might wonder why this eBook is not more detailed. For a simple reason, if you stop thinking, then what will you do when you encounter problems? You can, of course, always ask for help. However, you are the leader, and you are responsible for growing the business! Secondly, no business journey is the same, as every person is different. Furthermore, technology changes rapidly nowadays; I could have gotten into detail here, and this eBook would have been outdated quickly. I grew my business by hiring more people with different skills, which we then offer as a service on the website. You can copy that; if you do, let me know, and let's partner up :) How you grow your business is totally up to you, and the more your team and you learn, the faster the company will grow. Learning and applying must become a habit and ritual in your company if you wish to grow your business. And most importantly, inspire your team with vision, sharing knowledge, and helping them when they need help! Do never give up on your employees unless they want to be fired. Go into debt if you have to. This is good debt. 63 Final Words Always learn the relevant information quickly, work hard, go all-in, control your mind, hire the right people, make people accountable and track their performance, inspire your team, create a vision, values & culture, yearly, quarterly & monthly goals and never quit. This is how you win. If you have complaints, want to share feedback, or love this eBook, I would be thankful if you send me an E-Mail. That will be everything :) Good luck on your journey! My personal website: PhilipBraselmann.com Linkedin: Philip Braselmann Please, do not hesitate to contact me when you need help starting your online business or want to improve your existing online business by sharing knowledge. We can always learn at least something from each other and build a great network!. I wish you good luck on this hellish and epic ride towards the first million. It will undoubtedly be one of the most outstanding achievements in your life. -Philip Braselmann Admin@PhilipBraselmann.com 64 Invictus William Ernest Henley (1849-1903) Out of the night that covers me, Black as the Pit from pole to pole, I thank whatever gods may be For my unconquerable soul. In the fell clutch of circumstance I have not winced nor cried aloud. Under the bludgeonings of chance My head is bloody but unbowed. Beyond this place of wrath and tears Looms but the Horror of the shade, And yet the menace of the years Finds, and shall find, me unafraid. It matters not how strait the gate, How charged with punishments the scroll, I am the master of my fate, I am the captain of my soul. https://philipbraselmann.com/