M o t h e r ’s K i t c h e n
Maa Ka Khana
By group-9 Section-B
Healthy home cooked
food at your door-step
We deliver home cooked food to customers
who ordered through our app
We provide employment to housewives
Deliver healthy and quality food
Problem
•
•
•
Students and employees who live alone
face problem regarding food
Restaurant food is unhealthy and costly
They don’t have time prepare healthy
food themselves
Solution
• Customers order food via our app
• Raw materials are provided to
housewives and order list is given
to them
• Delivery boys take food from
homes to the customers
• Food is homemade, healthy and
budget friendly
Business Model
KEY PARTNERS
CUST. RELATIONS
VALUE
PROPOSITION
KEY ACTIVITIES
KEY RESOURCES
COST STRUCTURE
CUST. SEGEMENT
CHANNELS
REVENUE STREAMS
Why Now?
People have disposable
income to spend on
outside food
People are used to
ordering food online
Singles in cities
relying on outside
food
Technology is now available
to everyone via smartphone
and 4G internet
500 million internet
users
Underlying
technology
Market Sizing
$12b
India Market
Source : statista
Customer Profiles
Working Singles
25-35 years old
Students
15-20 years old
Competitors
Food Delivery
• Zomato
• Swiggy
• Foodpanda
Home made Food Delivery
• Holachef(Mumbai)
• Mealtango(Pune)
• Neighbours Kitchen(Delhi)
Outstanding Founders
Ravinder
Saikumar
Nitin
CEO
CTO
COO
Financial Projections
Cost Structure:
• Fixed costs: Delivery boys, Customer Care, Technology platform
• Variable Cost: Raw materials and payment to cooks
Revenue Structure:
• Subscription Model
• Product Revenue
Contribution Margin = 30%
Average order value = 200
Salary of Delivery = 25,000
Breakeven = 15 orders per day per delivery boy
Financial Table
2018
2019
2020
2021
2022
Sales
0
300000
600000
900000
1100000
Revenue
-
6cr
12cr
18cr
22cr
Gross Margin (%)
-
30%
30%
30%
30%
Expenses
-
7.2cr
13cr
16.2cr
19cr
Net Profit
-
-1.2cr
-1cr
1.8cr
3cr
Current Status
• Mobile App for ordering food is ready
Use of Funds
• Money to hire workforce of customer,
service deliver boys
Thank you
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