BUMBLEE BUSINESS
PLAN
Group 3 Presentation
Member
Đào Minh Hải
1912250505
Nguyễn Thùy Linh
1912250704
Nguyễn Thu Hà
1912250006
Phạm Thanh Hằng
1912250506
01
Introduction
MISSION AND VISION
MISSION
Bring bath bombs to a new market in
Vietnam and serve our customers, help
them have a nice, fun and beneficial
bath time.
VISION
In the first year: Manufacture and sell products as
well to help people recognize a new kind of product
and get a certain number of regular customers.
In the second year: Bumblee wants to expand our
fame and develop further improvement
02
Business Plan
2.1
SWOT ANALYSIS
Strengths
•Products: Brightly colored, with many
shapes.
•Ingredients: organic and natural
•Sustainability: organic, biodegradable, and
minimal waste
•Real handmade
Opportunities
•Growing fear of chemicals
•Potential market: no direct competitors
•Environmentally friendly
•Semi-urban areas are growing: increased
demand for luxury products
Weaknesses
•Shelf Life: we have expiration dates for
products.
•Accessibility: only sold at brand stores and
online
•Popularity: unfamiliar products
Threats
•Difficult to attract customers
•Product type is unpopular with customers.
•Cheaper products from competitors.
2.2
5 FORCES MODEL
Threat of new
entrants
Threat of substitute
products
Rivalry among
exsiting
competitors
1
3
5
2
4
Bargaining
power of
suppliers
Bargaining
power of buyers
2.3
VALUE CHAIN
Product Type
Product Types
Distribution Channel
Price
2.4
8 KEY ELEMENTS OF BUSINESS PLAN
Value Proposition
Competitive
Advantage
Revenue Model
Market Opportunity
Competitive
Environment
Market Strategy
Organizational
Development
Management Team
2.5
4Ps
Product
Price
Promotion
Place
2.6
7Cs
1. Concise
2. Complete
3. Conversational
4. Clear
5. Considerate
6. Confidence
7. Check
2.7
Target customers
is
- Age: 23-35
- Income:
Moderate
- Currently
using a sink
STP
Segmentin
g
Targeting
Positioning
We segment the
market focusing
on the north of
Vietnam,
especially
targeting the big
cities
- Supply to customers
with the best quality
product which are
composed of organic
and fresh ingredient
- Passionate to
provide a throughout
customers service:
from quick online
purchasing, easy and
variable payment to
reliable delivery
2.8
MILESTONE
During our first year, our priority is
product marketing through our social media
and website.
After getting good brand recognition and
brand awareness, we will then boost our sales
and focus on building brand loyalty to
strengthen our relationship with the target
customers. In the third year, we expect to
become the one of the biggest bath bomb
producers in Vietnam, expand our product
lines and be open to export markets.
2.9
FINANCIAL PLAN
Cash flow forecast
Jan
Feb
Mar
Apr
May
June
July
Aug
Sep
Oct
Nov
Dec
Cash inflow
Unit sales/days
50
70
90
120
125
135
140
145
150
150
150
150
Revenue from sales
77.50
108.50
139.50
186.00
193.75
209.25
217.00
224.75
232.50
232.50
232.50
232.50
Total cash inflow
77.50
108.50
139.50
186.00
193.75
209.25
217.00
224.75
232.50
232.50
232.50
232.50
Raw material cost
32.55
45.57
58.59
78.12
81.38
87.89
91.14
94.40
97.65
97.65
97.65
97.65
Deposit
35.00
Renting
35.00
35.00
35.00
35.00
35.00
35.00
35.00
35.00
35.00
35.00
35.00
35.00
Utility
2.40
2.20
2.20
2.20
2.20
2.20
2.20
2.20
2.20
2.20
2.20
2.20
Wages
41.50
41.50
41.50
41.50
41.50
41.50
41.50
41.50
41.50
41.50
41.50
41.50
Refurbishment
20.00
Equipment cost
11.62
Cash outflow
Advertising cost
33.00
33.00
33.00
38.00
38.00
38.00
38.00
38.00
38.00
38.00
38.00
38.00
211.07
157.27
170.29
194.82
198.08
204.59
207.84
211.10
214.35
214.35
214.35
214.35
Net Cash flow
-133.57
-48.77
-30.79
-8.82
-4.32
4.66
9.16
13.66
18.15
18.15
18.15
18.15
Opening Balance
200.00
66.43
17.66
-13.13
-21.95
-26.28
-21.61
-12.45
1.20
19.35
37.50
55.65
Closing Balance
66.43
17.66
-13.13
-21.95
-26.28
-21.61
-12.45
1.20
19.35
37.50
55.65
73.80
2.9
FINANCIAL PLAN
Profit and loss
acc
Renting
Revenue
Utility
Sale
Other
2,286.25
0
Total Rev
COGS
Refurbishment
2,286.25
960.23
Gross Profit
Expenses
Wages
Equipment
1,326.03
420.00
Advertising cost
Total Exps
P*
420.00
26.60
498.00
20.00
441.00
11.624
1,417.22
-91.20
03
WEB PRESENSE
BUMBLEE
3.1
GMAIL
User name: bumbleebathbomb.84@gmail.com
3.2
FACEBOOK:
Link FB: https://www.facebook.com/Bumbleebathbomb/
Create stages:
Step 1: Step 1: Create account
Facebook
Step 2: Create fanpage and edit
profile
Step 3: Upload article
Step 4: Maintain fanpage
- Post the article Regularly
- Add product information
3.3
INSTAGRAM
Link Ins: https://www.instagram.com/bumbleebomb/
Create stages:
Step 1: Create account
Instagram
Step 2: Update the product and
their information
3.3
SIMPLE PAGE
Link: https://simpleweb.vn/bumblee/
Create stages:
Step 1: Create account or login
Simple Page with Google Mail,
getting
access to the editing site
screen
Step 2: Plan website's design
and content
Step 3: Design and build
website
Step 4: Publish Website
Step 5: Promote and Maintain
Website
THANKS FOR
LISTENING