ADVERTISING
Arguments FOR
Arguments AGAINST
1.
Advertising keeps prices down because it creates
a mass market and stimulates competition
1.
Goods are more expensive because of costly
advertising budgets
2.
Ads contribute to job security because they help
companies sell their goods and so firms can
retain their staff
2.
Multinational companies destroy smaller firms
because the wealthiest firms can buy advertising
time and push their goods
3.
Ads create consumer awareness by giving
customers up-to-date information
3.
Ads create unreal needs,they brainwash us and
force us to buy unnecessary things
4.
Classified ads help people find a job,find a
partner and buy or sell property
4.
5.
In highly developed countries advertising is
tightly regulated so customers can officially
complain if needed
Customers don’t have a real choice of freedom
because it is the search engine’s algorithm that
ranks the sites
5.
Ads cheat the customer: nearly all of them bend
the truth about the product
6.
Advertisements help finance the
media:newspapers, radios and TV channels
derive considerable income from advertising
6.
Advertisers control the media that’s why there
are so many programmes of low standard as
they attract the largest audience
7.
Online advertising makes hardware,software
and Internet access cheaper
7.
8.
Commercials also provide entertainment
Market research organizations spy on people,
violate their privacy by getting info about their
income,education,age, recreational habits,etc
8.
Commercials interrupt films and other TV
programmes, they are „ a pain in the neck”