Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
Teacher Education Department Miagao Campus
Miagao, Iloilo
QUARTER: 3
Week: 1
Subject: E N G L I S H
Date:
Day: 1
Content Standard:
Performance Standard:
Competency:
I.
Grade Level: 10
OBJECTIVES
The learner demonstrates understanding of: Southeast Asian literature
as mirror to a shared heritage ; coping strategies in processing textual
information; strategies in examining features of a listening and
viewing material; structural analysis of words and propaganda
techniques; and grammatical signals for opinion- making, persuasion,
and emphasis.
The learner transfers learning by composing and delivering a
persuasive speech based on an informative essay featuring use of
properly acknowledged information sources, grammatical signals for
opinion-making , persuasion, and emphasis, and appropriate prosodic
features, stance, and behavior.
Recognize propaganda techniques used in a given text. EN8RCIIIa-12.1
The students must have;
Identified the different Propaganda techniques.
Psychomotor Made their own propaganda using at least one technique.
Affective Appreciated the value of knowing the different Propaganda
techniques.
PROPAGANDA TECHNIQUES
Cognitive
II.
CONTENT
III. LEARNING RESOURCES
A. References
1.Teacher’s Guide Pages
2.Learner’s Materials Pages
3.Textbook Pages
4.Additional Materials
3-13
PowerPoint Presentation
5.Learning Resource
(LR) portal
B. Other Learning
Resources
IV. PROCEDURES
Internet
Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
Teacher Education Department Miagao Campus
Miagao, Iloilo
A.
Reviewing
presenting
new lesson
or
the
Good morning/ Good afternoon,
class!
Good morning/ Good afternoon,
ma’am!
Please stand up for the prayer.
Miss, please lead the prayer.
(Students will stand)
In the name of the Father, of the In the name of the Father, of the
Son and of the Holy Spirit. Amen. Son and of the Holy Spirit. Amen.
(Prayer)
(Prayer)
Okay class, good morning once
again. Please take your seats.
How are you today class? I hope
that you all feel better.
We are fine ma’am. Thank you!
It’s good to hear that you all feel
fine and I hope that you are all
ready for our next discussion.
Yes ma’am, we are ready!
But before that, I will check first
your attendance.
Is there any absent today class?
None ma’am.
Okay, it is good that no one is
absent today.
Before we proceed to our lesson Yes ma’am!
proper. Let us have first our
energizer to waken up our senses.
Are you all ready?
(plays energizer)
Class, did that wake you up?
Okay, now I am sure that you are
all ready to listen and learn more
about our topic.
Yes ma’am!
Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
Teacher Education Department Miagao Campus
Miagao, Iloilo
B. Establishing a
purpose for the
lesson
So let us first read the objectives
of our lesson for today.
Objectives:
At the end of the lesson the
students must have;
Identified the different Propaganda
techniques. Make your own
propaganda using at least one
technique.
Appreciated the value of knowing
the different Propaganda
techniques.
C. Presenting examples of
the new lesson
Before we go further, I will
present you a short video clip and I
want you to share your ideas about
the video clip.
(Plays the video clip. Commercial
of Lucky Me Noodles)
Ps to be remove (nag try out ako
kanina di ako naka pasa)
Objectives:
At the end of the lesson the
students must have;
Identified the different Propaganda
techniques.
Make your own propaganda using
at least one technique.
Appreciated the value of knowing
the different Propaganda
techniques.
Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
Teacher Education Department Miagao Campus
Miagao, Iloilo
D. Discussing new concepts Okay class, at this point I want None ma’am
and practicing new to ask you. Do you have any
(listening)
skills #1
ideas why did I showed you that
video clip?
So I presented to you that video
clip because it would be
connected to our lesson today.
Our topic for today is please
everybody ready, Propaganda
Techniques.
Propaganda Techniques
Is there anyone who knows
what Propaganda techniques is?
None?
So, Propaganda is a form of
communication that is aimed
at influencing the attitude of a
community toward some cause
or position by presenting only
one side of an argument.
Propaganda is usually repeated (listening)
and dispersed over a wide
variety of media in order to
create the chosen result in
audience attitudes.
Propaganda is intended to make
us accept or approve something
without looking closely at the
evidence. Most of the
propaganda devices utilize
emotion and avoid critical
thinking.
Are you still with me class?
Okay good, so we have 5
Propaganda techniques.
Yes ma’am!
(listening)
First, we Bandwagon
Propaganda. Bandwagon
propaganda is all about
Yes ma’am!
persuading the target audience
to take action. It’s about
creating an urge amongst people
to become a part of the “in
crowd”.
Have a look at these examples
right here: Notice how
Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
Teacher Education Department Miagao Campus
Miagao, Iloilo
Maybelline uses the phrase
“America’s Favorite”? That’s a
way of persuading people to use (listening)
the product because it is loved
by all of America. Pretty smart,
isn’t it?
Next, we have Card Stacking
Propaganda. This technique is
perhaps most popularly used.
It involves the deliberate
omission of certain facts to
fool the target audience. The
term card stacking originates
from gambling and occurs
when players try to stack
decks in their favor. A similar
ideology is used by
companies to make their
products appear better than
they actually are.
(listening)
For instance, take a look at
this advertisement by Burger
King. Notice how they’re
(almost desperately) trying to
highlight their “low calorie”
fries. Assuming they are low
calorie, fried food is bad for
your health, anyway.
(provide pic)
The third one is Plain Folks
Propaganda. The ultimate
(listening)
goal here is to demonstrate
how the product is meant for
everybody and will provide
value to everyone. This
method is commonly used in
the world of advertising as the
general public has started to
grow skeptical towards paid
celebrity endorsements.
Today, buyers are on the
lookout for REAL
experiences instead of the
glossy images portrayed on
(listening)
television.
Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
Teacher Education Department Miagao Campus
Miagao, Iloilo
Take a look at this
advertisement right here. It
uses a picture of a local
farmer to appeal to the
audience. The main purpose
of the ad is to make people
buy local products.
(provide pic of nescafe)
Yes Ma’am
(listening)
Class are you still listening?
Sit straight and please pay
attention to our class.
Fourth is Testimonial
Propaganda. Testimonial
propaganda is popular
advertising technique that
uses renowned or celebrity
figures to endorse products
and services. Now in this
case, when a famous person
vouches for something,
viewers are likely to take
account of the credibility and
popularity of that person.
(listening)
Here’s an example
(pic of bts with)
(listening)
Coca-cola uses celebrities
with big names such as BTS
to promote their product.
The last Propaganda
technique is Loaded Words.
Loaded words, also known as
weasel words, are words that
are very descriptive and filled
with emotion. These words
are used to capture the
consumers’ attention and
influence their actions. They
can be used in both a positive
(listening)
Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
Teacher Education Department Miagao Campus
Miagao, Iloilo
and negative way and appear
in all sorts of advertisements.
Example:
(vid of commercial that uses
flowery words.)
Do you understand our lesson
class?
Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
Teacher Education Department Miagao Campus
Miagao, Iloilo
E. Discussing new
concepts and practicing
new skills #2
So going back with the activity a
while ago. What Propaganda
technique do you think is being
used in the video?
Ma’am, I think the Propaganda
technique used in the video clip is
Loaded words.
Because the mother in the video is
comforting her son by saying
Why is that so?
words of encouragement to him.
Also the commercial shows that
after eating noodles the stop crying
Ok, that’s right! I am quite impress as if the noodles comforted him,
because you are all fast learners. and it appeals to the emotion.
None Ma’am
So class, is there any questions or
clarifications about our topic?
Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
Teacher Education Department Miagao Campus
Miagao, Iloilo
F. Developing Mastery
Since there is no questions or
clarifications, I do really hope that
you do understand our topic for
today.
At this point let us have a short
recap.
Is there anyone who can tell me the The 5 sensory images are the
5 Propaganda Techniques?
following;
1. Bandwagon Propaganda
2. Card Stacking Propaganda
3. Plain Folks Propaganda
4. Testimonial Propaganda
5. Loaded Words Propaganda
Okay class, it seems like you really
understand our lesson.
Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
Teacher Education Department Miagao Campus
Miagao, Iloilo
G.
Finding
Practical
Applications
of
concepts and skills in
daily living
At this point, I will give you group
you into four, the group would be
according to your seating
arrangement. The column would (students doing the activity)
be group 1 and so on up to group
number 4. After grouping
yourselves I will give you
15minutes to create your own
slogan. You have to present your
slogan in front after 15 minutes?
Okay, you did very well in this
activity.
Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
Teacher Education Department Miagao Campus
Miagao, Iloilo
H. Making
Generalizations and
Abstractions about the
lesson
To further develop your ideas and (students answers may vary)
knowledge about our topic, I want
to ask you some questions. Take
(students answers may vary)
note, all your thoughts and
opinions are accepted.
What do you feel that all the
Propaganda techniques we talked
about?
What do you think is the
importance of knowing this
Propaganda Techniques
So class, we should keep in mind
that as an intelligent reader and
(students are listening)
writer, you should not believe
everything you read, see and hear.
You must learn to examine what is
presented to you and ask yourself
if it is true. In this lesson,
advertisements was be used to help
you learn and recognize the
common propaganda techniques,
thus this knowledge would help
you in your daily lives.
To conclude everything, there are
5 Propaganda Techniques
1. 1. Bandwagon Propaganda
2. Card Stacking Propaganda
2. 3. Plain Folks Propaganda
3. 4. Testimonial Propaganda
4. 5. Loaded Words Propaganda
I. Evaluating Learning
At this point, get 1/4 sheet of paper (students are listening)
because we will be having our
assessment.
I will show you an Advertisement
and you have to identify the
Propaganda technique being used.
Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
Teacher Education Department Miagao Campus
Miagao, Iloilo
Yes ma’am.
Done?
Pass your papers and I will be the
one to check that.
Thank you and goodbye ma’am.
That would be all class and see you
again next meeting.
Class dismiss.
J. Additional Activities for
Application or
Remediation
V. REMARKS
A. Course Facilitator
Remarks (ED 12)
VI. REFLECTION
A. No. of learners who
earned 80% in the
evaluation
B. No. of learners who
require additional
activities for remediation
C. Did the remedial lessons
work? No. of learners
who
have caught up the
lesson
D. No. of learners who
continue to require
remediation
E. Which of my teaching
strategies worked well?
Why did these work?
F. What difficulties did I
encounter which my
principal and supervisor
help me solve?
G. What innovation or
localized I used/discover
which I wish to share with
other teacher?
Republic of the Philippines
ILOILO SCIENCE AND TECHNOLOGY UNIVERSITY
Teacher Education Department
Miagao Campus
Miagao, Iloilo
Prepared by:
JOHLIAN V. TAJANLANGIT
BSED ENGLISH
3-A
Noted:
JOAN E. NACITA
Course Facilitator, TTL 2