Persona: Mary
Goal: to eat a healthy meal when eating out
Go to Cafe
ACTION
TASK LIST
Look at menu
Find something
that is healthy
Order the food
Eat the food
Tasks
Tasks
Tasks
Tasks
Tasks
A. Pick a place
B. Get directions to cafe
C. Walk to the cafe
A. Ask for the menu
B. Scan what is available
C. Decide on the type of
food (soup, sandwich,
or salad)
A. Ask what the
nutritional information
of the item
B. Consider if
ingredients are healthy
C. Decide on an item
A. Order the food with
the cashier
B. Pay for the food
C. Wait for the food to
be prepared
A. Pick up the food
B. Find a table to sit at.
C. Eat the food
●
●
EMOTIONS
Lost as unsure
where the
place is
Overwhelmed
by the number
of choices
●
Confused as
there are so
many choices
●
●
Frustrated that
it is so hard to
find
information of
the menu
items
Overwhelmed
by the number
of choices
●
Have
nutritional
●
●
Hopeful that
what she
ordered is
healthy
Excited to be
fulfilled with
the food
●
●
●
Relieved
Glad
Happy
Have an app to
order
●
Have order
delivered to
●
●
App have
direct
●
Have a easy to
read menu
●
Persona: Samuel
Goal: Want to quickly order food and pick it up
ACTION
TASK LIST
Decide on what to
eat
Open app
Decide on food
Order the food
Pick up the food
Tasks
Tasks
Tasks
Tasks
Tasks
A. Open phone
B. Decide on the place
to eat
C. Download the app
A. Find the app on the
phone
B. Make an account
C. Login to the account
A. Check out the menu
B. Decide on the food
C. Decide on the drink
A. Add items to cart
B. Check out
C. Make payment with
card
A. Drive to the store
B. Go to pick up window
C. Pick up food
●
Frustrated with
the amount of
choices
EMOTIONS
●
Confused as to
where to make
the order,
either on the
website or the
app.
●
Overwhelmed
by the amount
of choices
●
●
Allow ordering on app
and on website
Allow ordering without
making an account or
Give suggestions on
what is most popular
Frustrated that
there are so
many steps and
have to enter
credit card
credentials
Hopeful of the
food that is
being picked
up
Allow the use of apple
pay or google pay for
●
●
Happy that he
got the order
Confused as to
when the order
is ready for
pickup.
Give notifications on
when items are ready.