SECTION A
QUESTION 1:
Give the definitions of the following business concepts:
1.1 Landfill
(2)
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1.2 Surplus
(2)
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1.3 Public sector
(2)
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1.4 Demand
(2)
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1.5 Specialisation
(2)
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Total: [10]
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SECTION B
QUESTION 2:
Read the following case study and then answer the questions that follows:
Soweto Outdoor Adventures, situated next to the iconic Orlando Towers, offers tours of
Soweto with a difference. The company specialises in adventure tourism and leads quad
bike tours through the streets of Soweto, which are an exciting and unique way to
experience this historic township. Founder and Director of Soweto Outdoor Adventures is
Kgomotso Pooe.
During his 10-year tenure, township entrepreneur guru Kgomotso Pooe had a vision of
bringing quad bikes to Soweto and turned a patch of grass at a derelict power station into
what is today just one part of his growing tourism empire. In May 2013, Pooe founded
‘SoWeToo Hop On-Hop Off Tours’, along with City Sightseeing Johannesburg.
2.1 Give two characteristics of Kgomotso that made him a successful entrepreneur.
(2)
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2.2 How did Kgomotso help to create jobs and wealth in the economy?
(4)
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2
2.3 List the resources that entrepreneurs combine to make profit.
(4)
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2.4 Explain the difference between retail and manufacturing businesses.
(4)
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2.5 Production creates utilities. Entrepreneurs who want to produce goods must make
THREE decisions. Describe these decisions.
(6)
________________________________________________________________________
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________________________________________________________________________
________________________________________________________________________
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Total: [20]
QUESTION 3:
Read the following case study and complete the questions that follow:
BONGZ HAIR
Bongi is the owner of a hair salon in Johannesburg. She is a talented hairdresser
and has a lot of regular clients. She struggles a bit with back problems and to work
for 8 hours a day is very difficult. Some of her employees resigned due to the fear
of COVID 19 and she is short of employees.
She wants to expand her business because she has a lot of extra space. She
also considering starting a nail salon in part of the building. She needs to apply for
a loan at the local bank to do the expansion. The outbreak of COVID 19 affected
her business badly and she was forced to close during the lockdown period.
There is also another hair and nail salon down the street that offers a free head
massage with every appointment. She decided to advertise her business to get
more clients but is unsure of how to design advertisements.
3
3.1
Complete a SWOT-analysis for Bongi.
(8)
S
W
O
T
3.2 Give FOUR examples of advertising media that Bongi can use to advertise
her hair salon.
(4)
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3.3
Bongi is unsure of how to design advertisements. Give her 4 important tips on how
to design her advertisement.
(4)
________________________________________________________________________
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3.4 Explain the difference between needs and wants and give an example of each.
(4)
________________________________________________________________________
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Total: [20]
________________________________________________________________________
TOTAL: [50]
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