TEAM ENIGMA Adarsh Yadav - IIM Udaipur Hardik Sharma - IIM Udaipur Prakhar Gupta - IIM Udaipur Maruti Suzuki Connected Cars Portfolio ➔ IoT Integration: ◆ The car communicates with traffic signals to slow down by itself ◆ Benefits of IoT integration for Maruti Suzuki: improved safety and traffic flow ➔ Mobile App Development: ◆ Maruti Suzuki's mobile app includes features such as remote locking and unlocking, real-time vehicle tracking, and vehicle health status monitoring ◆ Advantages of using the mobile app for car owners: convenience and peace of mind ➔ Predictive Maintenance: ◆ Predictive maintenance alerts and actions are based on data collected from the car's sensors and systems ◆ Benefits of predictive maintenance for Maruti Suzuki: improved vehicle reliability and reduced maintenance costs for car owners ➔ Hyper-Personalization: ◆ Hyper-personalization features in connected cars include personalized driving profiles, climate control, and multimedia settings ◆ Benefits of hyper-personalization for Maruti Suzuki and car owners: enhanced driving experience and greater customer satisfaction. Infrastructure ➔ One of the strength of Maruti Suzuki is its network of dealership and Service centres, MS can leverage these in converting them into battery swap and charging stations, which will reduce apprehension among its customers with range issues ➔ This will also help in selling its cars with less range if need arises as customers will be assured of finding a charging station within 10 km always. ➔ MS should collaborate with companies like Visteon, 3M, and KPIT etc. to improve internal infrastructure such as infotainment system for customer satisfaction ➔ MS has a huge market in India and India is the biggest provider of software development talent pool, since future of automobile manufacture will hugely depend on quality of softwares in vehicles, MS can develop dedicated software centres in India. Data Management Business Model • Internal : Sensors, GPS, Camera • External : Traffic signals, Weather reports, other cars Collection Storage • Cloud based storage data • Maintainig Data Centres capable of storing Big Data Analytics • Analyze Patterns • Market Trends • Driving patterns • Consumer Behaviour • Vehicle Performance • Safety Processing • Personalized Services such as entertainment • Predictive Maintenance • Selling data to insurance companies • Tie-ups with companies working on infotainment, Autonomous driving features etc Monetization ❖ Areas where MS needs to improve: ➢ Interiors : MS is not known for interiors, Plasticky is the word always associated with MS, with entry into EV and connected cars segment, MS can come up with better materials for infrastructure ➢ Safety : MS is continuously performing below par in safety test, with connected cars, it needs to incorporate more safety features in the cars.
