MICROENVIRONMENT ELEMENTS
CUSTOMER
The primary recipients of the company's products and services. Globe constantly
analyze and understand the changing needs and preferences of its customers to remain
competitive in the market. To do this, Globe conduct market research, collect customer
feedback, and use customer analytics to gain insights into their behavior and buying
patterns. The company also ensure that its products and services meet the quality
standards and expectations of its customers. In addition, Globe is responsive to
customer complaints and concerns and offer timely and effective solutions to maintain
customer loyalty. The company also establish strong relationships with its customers
through effective communication, personalized marketing strategies, and excellent
customer service. It is essential for Globe to stay up-to-date with the latest customer
trends and adapt its marketing and sales strategies accordingly to maintain a
competitive edge in the market. Ultimately, the success of Globe's business relies heavily
on its ability to meet and exceed the expectations of its customers.
PUBLIC
Various groups and individuals that have a direct or indirect impact on the company's
operations and are affected by its decisions and actions. This includes customers,
suppliers, competitors, government agencies, local communities, media, and other
stakeholders. Customers play a crucial role in the success of Globe as they are the ones
who purchase the company's products or services. Suppliers are another important
stakeholder in the microenvironment of Globe as they provide the raw materials,
equipment, and other resources necessary for the company's operations. Competitors,
their actions and strategies can affect the company's market share, pricing, and
innovation. Government agencies such as regulatory bodies, taxation authorities, and
trade organizations also have an impact on Globe's operations, and the local
communities where Globe operates. The company's operations can affect the
community's economic, social, and environmental well-being, and it must consider the
interests and concerns of the local population.
COMPANY
Includes various company elements that directly impact its operations and success.
These elements include the company's mission, vision, and values, which guide its
decision-making and overall strategy. Globe's leadership team, including the CEO and
top executives, plays a crucial role in shaping the company's culture and setting its
direction. Another critical company element is Globe's workforce, which comprises
employees across all levels and functions. Their skills, experience, and motivation
directly impact the company's productivity, innovation, and customer satisfaction.
Additionally, Globe's products and services, such as its mobile plans and internet
packages, are central to its success and competitiveness in the market.
SUPPLIER
They provide raw materials, components, and services that are critical to the production
and delivery of the company's products or services. The quality of the supplies and the
reliability of their delivery can significantly impact Globe's operations and reputation in
the market. Therefore, Globe needs to maintain strong relationships with its suppliers
and ensure that they meet its standards and requirements. This includes negotiating
prices, setting delivery schedules, and monitoring the quality of the supplies. Globe's
purchasing department plays a crucial role in managing these relationships and
ensuring that the company has a stable supply chain. Additionally, the suppliers'
bargaining power can affect Globe's profitability and market position, especially if they
have a limited number of alternative suppliers. The suppliers may also be affected by
external factors such as changes in the market or regulations, which can impact their
ability to supply Globe.
COMPETITOR
These competitors have a significant impact on Globe's business operations and
strategies. In order to stay competitive, Globe constantly monitor the strategies and
actions of its competitors. This includes analyzing their pricing strategies, product
offerings, marketing tactics, and customer service approaches. Globe also aware of
emerging competitors and potential disruptors in the market. Furthermore, Globe able
to differentiate itself from its competitors in order to remain competitive. This may
include offering unique products or services, providing exceptional customer service, or
leveraging its brand image to stand out in the market. The actions and decisions of
competitors can also impact Globe's ability to attract and retain customers. For
example, if a competitor launches a new product that is more appealing to customers,
Globe may experience a decline in sales. In response, Globe may need to adjust its own
product offerings or pricing strategies to remain competitive.
INTERMEDIARIES
Entities that facilitate the company's distribution channels and help it reach its
customers effectively. These intermediaries can include distributors, wholesalers,
retailers, and agents who work together to ensure that Globe's products and services
are readily available to its customers. The distributors are responsible for delivering the
products to wholesalers, who then supply them to retailers. The retailers, in turn, sell
the products to the end-users, ensuring that they meet the customers' needs and
expectations. Moreover, the intermediaries can also provide valuable information about
the market and customer preferences to Globe, helping the company refine its products
and services. They act as the bridge between the company and its customers, providing
feedback and suggestions that can help Globe improve its operations. These
intermediaries can also play a crucial role in managing the supply chain and ensuring
that the company's inventory levels are optimal.
Explanation:
7. As a multinational telecommunications company, Globe's marketing planning
is influenced by factors such as consumer behavior, market trends, and
competitive landscape, as well as internal factors such as financial resources,
company goals, and strategic priorities. The company's focus on innovation and
digital transformation, as well as its commitment to social responsibility and
sustainability, are also likely to shape its marketing strategies and messaging.
Additionally, Globe's diverse customer base and the unique characteristics of the
markets in which it operates may require tailored approaches to product
development, pricing, and promotions.
8. Suppliers can significantly impact a company's marketing planning by affecting
its supply chain, product quality, and costs.
This are the following possible suppliers:
1. Material suppliers: Globe Company may source raw materials like textiles,
plastics, and metals from suppliers to manufacture its products.
2. Logistics providers: Globe Company may work with logistics providers to ensure
timely delivery of its products to retailers and customers.
3. Marketing agencies: Globe Company may engage marketing agencies to develop
and execute marketing campaigns for its products.
4. IT providers: Globe Company may work with IT providers to manage its online
presence, including its e-commerce platform and social media channels.
List of materials and suppliers that they provide to Globe Company:
1. Availability and cost of raw materials: Suppliers can affect the availability and
cost of raw materials, which can impact a company's pricing, production, and
marketing strategy.
2. Product quality and innovation: Suppliers can provide quality materials that meet
a company's production standards, helping them develop high-quality products.
They can also offer innovative materials and technologies that help companies
stay competitive in the market.
3. Timely delivery: Suppliers who can deliver materials on time and consistently can
help a company maintain a reliable production schedule, which can impact
marketing planning, including product launch dates and promotional
campaigns.
4. Sustainability: Suppliers who offer environmentally sustainable materials and
packaging can help a company appeal to eco-conscious customers and align with
its marketing messaging.