The Goals of a Business Plan Someone writing a business plan is most likely doing it for one or more of the following reasons: 1. Obtaining funding from investors. A business plan is utilized to source financing since its contents center around how firms prosper, break even, and generate a profit. This document is a technique for an entrepreneur to demonstrate to potential investors or lenders how their cash will be used and how it will help the firm develop. Before giving over their money, all banks, investors, and venture capital companies will want to see a business plan, and investors normally demand a 10% ROI or more on the capital they invest in a business. As a result, these investors want to know if – and when – they'll get their money back (and then some). They'll also want to learn about the process and strategy for achieving the company's financial objectives, which is where the context offered by sales, marketing, and operations plans comes into play. 2. Creating a strategy and goals document for a corporation. A company strategy should cover all bases. Business plans may be dozens or even hundreds of pages long, allowing its authors to clarify what a company's goals are and how it aims to attain them. 3. Making a company idea legitimate. Everyone has a wonderful business concept until they put pen to paper and find it's not quite viable. A business plan is a technique for a prospective entrepreneur to demonstrate that a business idea is viable. As entrepreneurs document their go-to-market strategy, capital requirements, and projected return on investment, they will certainly encounter a few hitches that will cause them to second-guess their tactics and measurements - which is exactly what the business plan is for. It guarantees that an entrepreneur has all of their ducks in an order before introducing their company concept to the public, and it reassures readers that whomever developed the plan is serious about the idea, having spent hours thinking about it. 3. Making a company idea legitimate. Everyone has a wonderful business concept until they put pen to paper and find it's not quite viable. A business plan is a technique for a prospective entrepreneur to demonstrate that a business idea is viable. As entrepreneurs document their go-to-market strategy, capital requirements, and projected return on investment, they will certainly encounter a few hitches that will cause them to second-guess their tactics and measurements - which is exactly what the business plan is for. It guarantees that an entrepreneur has all of their ducks in an order before introducing their company concept to the public, and it reassures readers that whomever developed the plan is serious about the idea, having spent hours thinking about it. 4. You received an A in your business class. Speaking from personal experience, you could be here looking for business plan ideas for your Business 101 class project.